Remote Marketing Generalist - CRM, Campaigns & Design

KFI Workforce Solutions; United States; Remote; USD 55,000 - 85,000; Full time

Job summary

KFI Workforce Solutions is seeking a Marketing Generalist to join our remote team in the United States. You will wear multiple hats—from WordPress updates to creating Salesforce campaigns and analytics, delivering polished design assets, and supporting digital ads.

The ideal candidate has 3–5 years of hands-on marketing experience, proficiency with WordPress, Salesforce, Pardot, and Adobe Creative Suite, and strong PowerPoint and analytics skills.

Qualifications

• 3–5 years of marketing experience (internships count).
• Hands‑on experience editing websites in WordPress.
• Working knowledge of Salesforce CRM and Salesforce MCAE / Pardot.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong PowerPoint skills — building clean, professional decks.
• Familiarity with Google Analytics and Google Ads.
• Understanding of core marketing principles: campaigns, segmentation, content strategy, basic SEO.
• Strong attention to detail and comfort managing multiple projects at once.
• Clear written and verbal communication skills.

Responsibilities

• Make routine updates and edits to company websites (content, images, basic layout changes) in WordPress.
• Support email marketing and campaign execution using Salesforce Marketing Cloud Account Engagement (MCAE / Pardot).
• Manage and update records, leads, and campaign data within Salesforce CRM.
• Design marketing collateral using Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Build and format PowerPoint presentations for sales, leadership, and internal use.
• Monitor and report on website and campaign performance using Google Analytics.
• Assist with paid digital campaigns (Google Ads, social ads).
• Support content, brand consistency, sales enablement materials, and events.
• Collaborate with sales and other departments to align marketing efforts with business goals.
• Social Media Posting and Monitoring.

Skills

Campaign planning

Content creation

Multitasking

Communications

B2B marketing

Tools

WordPress

Salesforce CRM

Pardot / MCAE

Adobe Creative Suite

PowerPoint

Google Analytics

Google Ads

Job description

KFI Workforce Solutions is seeking a Marketing Generalist to join our remote team in the United States. You will wear multiple hats—from WordPress updates to creating Salesforce campaigns and analytics, delivering polished design assets, and supporting digital ads.

The ideal candidate has 3–5 years of hands-on marketing experience, proficiency with WordPress, Salesforce, Pardot, and Adobe Creative Suite, and strong PowerPoint and analytics skills.