Marketing Generalist

9:24 Group; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

9:24 Group is seeking a Marketing Generalist to support our SaaS clients in a remote role. You will manage paid advertising campaigns, produce performance reports, and guide client conversations to optimize results.

The ideal candidate brings hands-on experience with Google Ads and Meta Ads, strong analytics, and the ability to present strategy in Zoom meetings. This role emphasizes collaboration with sales, product, and client teams.

Qualifications

• 3 years of experience in digital marketing, paid media, or a marketing generalist role.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of Google and Meta ad performance, reporting, optimization, and conversion tracking.
• Comfortable in a client-facing role and leading/par- ticipating in Zoom calls.
• Excellent verbal and written communication skills.
• Experience with CRM and marketing automation platforms such as HubSpot, Salesforce.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent.

Responsibilities

• Serve as a primary marketing contact for assigned clients.
• Lead and participate in client-facing Zoom calls to discuss campaign strategy, performance, results, and next steps.
• Present marketing reports and explain Google and Meta advertising performance to clients.
• Communicate campaign recommendations, opportunities, and challenges clearly and professionally.
• Build strong, professional relationships with clients while managing expectations and deliverables.
• Manage advertising budgets and make data-driven recommendations.

Skills

Digital marketing

Paid advertising

Campaign management

Client communications

Zoom calls

Analytics

Marketing automation

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

HubSpot

Salesforce

Job description

**Job Title: Marketing Generalist | Remote

Position Summa

r

We are seeking a motivated and versatile Marketing Generalist to join our growing SaaS team. This role is ideal for someone who enjoys wearing multiple hats and has hands‑on experience with digital marketing, paid advertising, campaign management, and client co
mmunicat

i
o**.**
The ideal candidate is analytical, creative, highly organized, and comfortable working in a fast‑paced environment. This is a remote, client‑facing position, and the successful candidate must be comfortable leading and participating in client meetings via Zoom, presenting campaign performance, explaining marketing strategies, and communicating recommenda

t

iied.
Key Respon

**sibilties

Client Management & C

o

• mmuniaServe as a primary marketing contact for assigned cl
• ients.
  Lead and participate in client-facing Zoom calls to discuss campaign strategy, performance, results, and next
• steps
  Present marketing reports and explain Google and Meta advertising performance to

client.
Communicate campaign recommendations, opportunities, and challenges clearly and prof

• essionally.
  Build strong, professional relationships with clients while managing expectations and <
  /ul>**deliverabDigital Marketing & Ad M

a**

• nagement Plan, launch, manage, and optimize paid advertising campaigns across Google Ads and Meta (Facebook/In
• stagram).
  Monitor daily campaign performance, budgets, lead quality, conversions,
• and ROAS
  Analyze Google Ads and Meta Ads performance and identify opportunities for
• improvemen.
  Manage advertising budgets and make data-driven re
• commendatios.
  Conduct audience targeting, keyword research, A/B testing, and c
• r
  eative testng.
  Identify underperforming campaigns and implement strategies t
• o improve reslts.
  Experience with LinkedIn Ads, YouTube Ads, or other paid <
  /ul>**platforms is aMarket

i**

• ng Operations Assist in developing and executing integrated market
• ing campaigns.
  Support product launches, promotions, webinars, and customer engageme
• nt initiatives
  Coordinate marketing projects across sales, product, and
• l
  eadership team.
  Maintain marketing calendars and **campaign timeli

n**

• Content & Brand Create and edit marketing content including emails, landing pages, blog posts, sales collateral, and socia
• l media content.
  Ensure marketing materials remain consistent with
• brand guidelines
  Collaborate with designers and developers on marketing assets a<
  /ul>**nd website updateAnal

y**

• tics & Reporting Track campaign performance using Google Analytics (GA4), Google Ads, Meta Ads Manager, HubSpot, or s
• imilar platforms.
  Prepare regular client-facing reports highlighting KPIs, campaign performance, lead generation, and opportunitie
• s for improvement
  Analyze marketing data and customer behavior to support
• s
  trategic decision.
  Translate campaign data into clear insights and actionable recomm **endations for

**

• clienWebsite & SEO Assist with website updates and landing
• page optimization.
  Support SEO initiatives, including on-page optimization, keyword research, and cont
• ent recommendations
  Improve website conversion rates through testing and<
  /ul>**performance a

n**

• alysiQualifications 3 years of experience in digital marketing, paid media, or a market
• ing generalist role.
  Hands-on experience managing Google Ads and Meta Ads c
• ampaigns is required
  Strong understanding of Google and Meta ad performance, reporting, optimization, a
• n
  d conversion trackin.
  Comfortable in a client-facing role and leading/par
• ticipating in Zoom cals.
  Excellent verbal and wr
• i
  tten communication skils.
  Ability to explain marketing performance and strategy to clients in
• a clear, professional maner.
  Experience with CRM and marketing automation platforms such as H
• u
  bSpot, Salesforce, or siilar.
  Strong understanding of Google Analytics (GA4), re
• porting, and conversion trcking.
  Highly organized wit
• hstrong project managementskills.
  Bachelor's degree in Marketing, Communications, Business, or a rel **ated field, or eq

u**

• ivalent exCore Compet
• encies Google Ads M
• anagement
  Meta Ads Managemen
  Pai
• d
  Media & Campaign Optimizatin
  Client Commun
• ication & Relationship Managem
• n
  t
  Marketing
• Analytics & Repo
• r
  ing
  Lead Gen
• ertion
  Content Mareting

Email Maketing

• SEO & Website Optiizati
• o
  n
  Project Mnagement
  Creat **ive Problm Solving

C**

• ommunication & CoSuccess in This Role
  The successful candidate will help drive qualified lead generation, improve marketing performance through data-driven decision-making, and build strong client relationships. They will be responsible for effectively managing paid advertising campaigns, understanding and communicating Google and Meta performance, and turning campaign data into actionable strategie
  s that improve results for our clients

**