Marketing Faculty: Teaching & Behavioral Research Lab Lead

University at Buffalo; Buffalo (NY); Hybrid; USD 85,000 - 120,000; Full time

Job summary

University at Buffalo is seeking a Teaching Faculty (Non-Tenure Track) in Marketing and the Behavioral Research Lab. The role combines teaching eight to nine courses yearly with leadership of the Behavioral Research Lab to support faculty, doctoral researchers, and industry collaborations.

The candidate will design studies, supervise graduate and undergraduate researchers, and contribute to curriculum development and service across the School of Management.

Qualifications

• Master’s or Ph.D. in Human-Computer Interaction (HCI), UX Research, Cognitive Psychology, Marketing Analytics, or related field.
• Experience designing and conducting behavioral or consumer research studies.
• Experience managing paid corporate consulting projects, user testing, or market research studies.

Responsibilities

• Teach undergraduate and graduate marketing courses.
• Engage in department, school, and university service activities.
• Support outreach efforts and industry partnerships.
• Lead or support the Behavioral Research Lab operations and projects.
• Mentor graduate and undergraduate researchers; manage recruitment and training.

Skills

Teaching

Curriculum development

Student mentorship

Advising student organizations

Committee service

Industry partnerships

Lab management

Project management

Research design

Data analysis

Education

Master’s or Ph.D. in HCI / UX / Psychology / Marketing analytics

Tools

iMotions

Eye-tracking (Tobii / Pupil Labs)

Figma

Adobe XD

Hotjar

SPSS

R

Python

EEG

FACET

Job description

Teaching Faculty (Non-Tenure Track), Marketing and Behavioral Research Lab

Position Title Teaching Faculty (Non-Tenure Track), Marketing and Behavioral Research Lab

The Department of Marketing in the School of Management at the University at Buffalo (UB), a flagship member of the State University of New York ( SUNY ) system and a leading public research university, invites applications for a non-tenure-track qualified faculty position in Marketing Department.

This position offers an exciting opportunity to contribute to the School of Management through excellence in teaching, service, and, for qualified candidates, leadership of the School’s Behavioral Research Lab. Primary teaching responsibilities will include the delivery of eight to nine courses annually in marketing or related areas. Service expectations include active engagement with the department, school, university, and broader community through activities such as advising student organizations, serving on committees, and supporting outreach initiatives.

In addition to teaching responsibilities, the department welcomes applications from candidates interested and qualified to serve as Manager of the Behavioral Research Lab. In this leadership role, the successful candidate will provide strategic direction and operational oversight for behavioral research activities that support faculty, doctoral students, and other researchers across the School of Management. The ideal candidate will possess expertise at the intersection of behavioral science and industry engagement, serving as a key liaison among faculty researchers, corporate partners, and advanced biometric and behavioral research technologies.

The department seeks to fill this position immediately and will consider candidates for either a teaching-focused faculty appointment or a combined teaching and lab management role. Depending on the responsibilities assigned, the appointment may be structured as either an academic year or a 12-month position.

For full consideration, applicants should submit their application materials by October 16, 2026. Review of applications will begin immediately, and the position will remain open until filled.

Primary Responsibilities

Teaching

• Teach undergraduate and graduate marketing courses
• Maintain excellence in classroom instruction and student engagement.
• Participate in curriculum development and continuous improvement initiatives.
• Mentor students and support experiential learning opportunities.

Service

• Participate in departmental, school, and university service activities.
• Support outreach efforts and partnerships with industry and community organizations.
• Contribute to initiatives that enhance the national visibility of the Department of Marketing and the School of Management.
  
  

Responsibilities Specific to the Behavioral Research Lab

Corporate Consulting & Project Management

• Design and execute research strategies to address complex business questions utilizing various methodologies.
• Author Statements of Work (SOWs), define project timelines, establish budgets, and manage client deliverables.
• Prepare highly visual, executive-ready presentations featuring actionable design directives.
  
  
• Manage the day-to-day operations of the Behavioral Research Lab.
• Recruit, train, and supervise graduate and undergraduate research assistants.
• Develop and maintain participant recruitment systems and research databases.
• Ensure compliance with institutional policies, human-subjects research requirements, and ethical research standards.
• Maintain laboratory equipment, iMotions software, and research resources.

Research Design and Execution Support

• Collaborate with faculty and graduate students on behavioral and consumer research projects.
• Provide expertise in study design, survey development, experimental methodology, and data collection procedures.
• Support grant-funded and externally sponsored research initiatives.
• Facilitate implementation of behavioral, consumer, and decision-making studies.

Analysis and Reporting

• Conduct or support quantitative and qualitative data analysis. Develop reports that deliver results and insights.
• Assist researchers in interpreting findings and communicating results to academic and industry audiences.
• Maintain documentation and reporting systems related to laboratory activities and outcomes.

Learn more:

• Our benefits , where we prioritize your well-being and success to enhance every aspect of your life.

The University at Buffalo is an equal opportunity employer ( EOE ) and welcomes all to apply including veterans and individuals with a disability.

Minimum Qualifications

• Master’s degree or Ph.D. in Human-Computer Interaction ( HCI ), UX Research, Cognitive Psychology, Marketing Analytics, or a related marketing or behavioral science field.

Preferred Qualifications

• Demonstrated experience designing and conducting behavioral or consumer research studies.
• Proven track record of managing paid corporate consulting projects, user testing, or market research studies.
• Technical Expertise: 1- 3 years of hands-on experience utilizing iMotions software and integrating eye-tracking hardware (e.g., Tobii, Pupil Labs).
• Familiarity with supplementary UX tools (e.g., Figma, Adobe XD, Hotjar) and advanced statistical software ( SPSS , R, Python).
• Experience with advanced biosensors such as EEG or facial expression coding (Affectiva/ FACET ).
• Prior teaching experience at the university-level.
• PhD in Marketing, Consumer Behavior, Psychology, Behavioral Science, or a related field.

Prodig+ No

Executive Position

Executive Position No

Physical Demands

Driving Requirements

Driving Requirements This position will never drive a university owned vehicle.

Salary Range

Salary Range Competitive

Additional Salary Information

Job Type

Job Type Full-Time

Campus

Campus North Campus

Posting Alerts

Special Instructions Summary

As part of the Research Statement, please include a statement describing experience with behavioral research and laboratory management.

Additional Information

Is a background check required for this posting?

Is a background check required for this posting? No

Contact Information

Contact's Name

Contact's Name Erika Bagnoli

Contact's Pronouns

Contact's Title

Contact's Email

Contact's Phone

Contact's Phone [phone]

Posting Dates

Posted

Posted 09/14/2026

Date to be filled

Date to be filled 01/04/2027

References

Number of References Required

Number of References Required 3

Reference Cutoff Date

Instructions to Applicant

Supplemental Questions

Required fields are indicated with an asterisk (*).

• * Please indicate your current employment affiliation with the University at Buffalo.
  • Faculty
  • Faculty Student Association (FSA)
  • Research Foundation Employee
  • State Classified
  • State Professional
  • UB Foundation
  • TA/GA
  • Student
  • No Current Employment Affiliation
• * How did you first hear about this employment opportunity?
  • AcademicKeys.com
  • CareerExposure.com
  • CareerWomen.com
  • Chronicle of Higher Education
  • DiversitySearch.com
  • GoogleJobs.com
  • HERCjobs.org
  • HigherEdJobs.com
  • IMDiversity.com
  • Indeed.com
  • LinkedIn.com
  • MBACareers.com
  • Conference
  • Personal Referral
  • UBJobs.buffalo.edu
  • Other
  • WNY Jobs
• * Are you a SUNY employee eligible for special consideration as a result of retrenchment?
  • Yes
  • No

UB is an AA/EOE and welcomes all to apply including veterans and individuals with disabilities. Arrangements will be made if an applicant has a disability in order to provide access to the application, interview and selection process upon request. Reasonable accommodation requests must be made in a timely manner by email at [e-mail] or by phone [phone].