Marketing Executive (NYC)

Rightangled Limited; New York (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

SIBIE Ltd is expanding itsUS footprint and seeks a Marketing Executive to lead our e-commerce marketing efforts in New York City. You will drive traffic, optimize campaigns, and grow online orders for our telehealth/online pharmacy brands, appearing on camera for brand storytelling.

The role requires hands-on experience with Shopify and Klaviyo, strong data analytics, and knowledge of US advertising rules. You will collaborate with design and clinical teams to ensure compliant messaging.

Qualifications

• Minimum of 2 years of proven experience in e-commerce marketing.
• Experience marketing for online pharmacy, telehealth, or healthcare e-commerce is preferred.
• Hands-on experience with Shopify and Klaviyo, plus paid campaigns on Meta/Google.
• Presentable and confident on camera for video content and brand representation.
• Strong analytical skills to translate data into action and optimize ROAS.

Responsibilities

• Plan and run e-commerce marketing campaigns to drive traffic, conversions and repeat orders in the US store.
• Manage paid campaigns on Meta, Google and other channels with spend, ROAS and CAC tracking.
• Build and manage email and SMS campaigns including welcome, cart abandonment and win-back flows.
• Improve product and landing pages for higher conversion rates and on-site performance.
• Appear on camera for video content across social media, ads and product launches.
• Coordinate marketing content with design, video and social teams.
• Ensure compliance with FDA/FTC and platform policies for telehealth and prescription products.
• Monitor performance and report weekly with actionable improvement recommendations.
• Stay up-to-date with US e-commerce, online pharmacy and telehealth marketing trends.

Skills

e-commerce marketing

US market knowledge

video presence

data-driven optimization

analytical mindset

Tools

Shopify

Klaviyo

Job description

SIBIE LTD Holding Group

Sibie Ltd is a healthcare group. We are an innovative company rapidly expanding our services to all of the UK, Europe, the USA, and the Gulf region. We are a preferred partner for several leading healthcare organisations due to the high quality of our products and services.

Role Overview

We are looking for a dedicated and motivated Marketing Executive to join our ever-growing team in New York City, USA. The ideal candidate will have strong hands-on experience in e-commerce marketing, ideally within an online pharmacy or telehealth brand, and will help grow our online sales in the US market.

We are also looking for someone who is presentable and confident on camera, happy to appear in video content and represent our brands across digital platforms.

Responsibilities

• Plan and run e-commerce marketing campaigns that drive traffic, conversions, and repeat orders on our US online store.
• Manage and optimise paid campaigns on Meta, Google, and other relevant channels, tracking spend, ROAS, and cost per acquisition.
• Build and manage email and SMS campaigns and automated flows, including welcome, abandoned cart, and win-back journeys.
• Work on product pages, landing pages, and promotions to improve conversion rates on our e-commerce store.
• Appear on camera in video content for social media, ads, and product launches, presenting our products and services with confidence.
• Create and coordinate marketing content with the design, video, and social media teams.
• Make sure all marketing for telehealth and prescription products follows US advertising rules (FDA, FTC, and platform policies), working closely with our clinical team.
• Monitor campaign performance and report weekly results with clear recommendations for improvement.
• Keep up to date with e-commerce, online pharmacy, and telehealth marketing trends in the US market.

Requirements

• Minimum of 2 years of proven experience in e-commerce marketing (must).
• Experience marketing for an online pharmacy, telehealth, or healthcare e-commerce brand (ideally).
• Hands-on experience with e-commerce platforms such as Shopify, and email/SMS tools such as Klaviyo.
• Practical experience running paid campaigns on Meta and Google Ads.
• Presentable, confident, and comfortable appearing on camera and presenting in video content.
• Strong analytical skills, with the ability to read campaign data and turn it into action.
• Awareness of US advertising rules for telehealth and prescription products is a strong advantage.
• Excellent written and spoken English.

At SIBIE Ltd, as a global organisation operating across Europe, the US, the UK, and the UAE, we offer visa sponsorship. We also support flexible work arrangements across our premises.

We are committed to fostering a workplace built on respect, diversity, and inclusion, where every individual is valued and empowered to thrive.