Marketing Executive (NYC)

Rightangled; New York (NY); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Visa sponsorship

Flexible work arrangements

Diversity and inclusion

Job summary

SIBIE LTD Holding Group in New York City, USA, seeks a Marketing Executive with hands-on e-commerce marketing experience to grow online sales in the US. The role involves managing paid campaigns, email/SMS flows, and on-camera content across digital platforms.

You will drive traffic, conversions, and repeat orders while ensuring compliance with US advertising rules for telehealth and prescription products. Strong analysis and English proficiency are essential.

Qualifications

• Minimum of 2 years of proven experience in e-commerce marketing.
• Experience marketing for an online pharmacy, telehealth, or healthcare e-commerce brand (ideally).
• Hands-on experience with Shopify and email/SMS tools such as Klaviyo.
• Practical experience running paid campaigns on Meta and Google Ads.
• Presentable, confident, and comfortable appearing on camera and presenting in video content.
• Strong analytical skills and ability to turn data into action.
• Awareness of US advertising rules for telehealth and prescription products.
• Excellent written and spoken English.

Responsibilities

• Plan and run e-commerce marketing campaigns to drive traffic, conversions, and repeat orders in the US store.
• Manage and optimise paid campaigns on Meta, Google, and other channels with ROAS and CPA tracking.
• Build and manage email and SMS campaigns and automated flows (welcome, cart abandonment, win-back).
• Improve product pages, landing pages, and promotions to raise conversion rates.
• Appear on camera for video content across social media, ads, and launches.
• Create and coordinate marketing content with design, video, and social teams.
• Ensure marketing for telehealth and prescription products follows US rules with clinical input.
• Monitor campaign performance and report weekly with recommendations.
• Stay updated on e-commerce, online pharmacy, and telehealth marketing trends in the US.

Skills

E-commerce marketing

Campaign analysis

Camera presence

English communication

Tools

Shopify

Klaviyo

Meta Ads

Google Ads

Job description

SIBIE LTD Holding Group. Sibie Ltd is a healthcare group. We are an innovative company rapidly expanding our services to all of the UK, Europe, the USA, and the Gulf region. We are a preferred partner for several leading healthcare organisations due to the high quality of our products and services.

Role Overview

We are looking for a dedicated and motivated Marketing Executive to join our ever-growing team in New York City, USA. The ideal candidate will have strong hands‑on experience in e-commerce marketing, ideally within an online pharmacy or telehealth brand, and will help grow our online sales in the US market.

We are also looking for someone who is presentable and confident on camera, happy to appear in video content and represent our brands across digital platforms.

Responsibilities

• Plan and run e-commerce marketing campaigns that drive traffic, conversions, and repeat orders on our US online store
• Manage and optimise paid campaigns on Meta, Google, and other relevant channels, tracking spend, ROAS, and cost per acquisition
• Build and manage email and SMS campaigns and automated flows, including welcome, abandoned cart, and win‑back journeys
• Work on product pages, landing pages, and promotions to improve conversion rates on our e-commerce store
• Appear on camera in video content for social media, ads, and product launches, presenting our products and services with confidence
• Create and coordinate marketing content with the design, video, and social media teams
• Make sure all marketing for telehealth and prescription products follows US advertising rules (FDA, FTC, and platform policies), working closely with our clinical team
• Monitor campaign performance and report weekly results with clear recommendations for improvement
• Keep up to date with e-commerce, online pharmacy, and telehealth marketing trends in the US market

Requirements

• Minimum of 2 years of proven experience in e-commerce marketing (must)
• Experience marketing for an online pharmacy, telehealth, or healthcare e-commerce brand (ideally)
• Hands‑on experience with e-commerce platforms such as Shopify, and email/SMS tools such as Klaviyo
• Practical experience running paid campaigns on Meta and Google Ads
• Presentable, confident, and comfortable appearing on camera and presenting in video content
• Strong analytical skills, with the ability to read campaign data and turn it into action
• Awareness of US advertising rules for telehealth and prescription products is a strong advantage
• Excellent written and spoken English

Benefits

• At SIBIE Ltd, as a global organisation operating across Europe, the US, the UK, and the UAE, we offer visa sponsorship.
• We also support flexible work arrangements across our premises.
• We are committed to fostering a workplace built on respect, diversity, and inclusion, where every individual is valued and empowered to thrive.