Digital Marketing Executive

Macfarlanes; Riverside, Northern (CA, KY); Hybrid; USD 43,000 - 57,000; Full time

Job summary

Macfarlanes is recruiting a Digital Marketing Executive to run the daily delivery of digital marketing activity, focusing on social media, email and website content. You will manage publishing, copy, QA and ongoing optimisation while collaborating with fee-earners and business services to bring campaigns and thought leadership to life across our digital channels.

The role requires hands-on experience with digital marketing tools, content creation and analytics, with training provided across

Qualifications

• Experience in a digital marketing role, ideally with professional services or complex stakeholders.
• Excellent written English and copywriting/ proofreading ability.

Responsibilities

• Publish and manage day-to-day social media content across channels (LinkedIn, etc.).
• Draft, edit and proof social copy aligned to the firm’s tone of voice.
• Update website content using the CMS (Umbraco) and provide SEO basics in publishing.
• Support podcasts/webinars production and associated content workflows.
• Analyse performance via platform analytics and GA4 to inform content scheduling.
• Coordinate approvals with stakeholders and maintain consistent templates and branding.

Skills

Digital marketing

Social media

Copywriting

Proofreading

Analytics

Tools

Vuture

Canva

Umbraco CMS

Passle

GA4

Job description

We are recruiting a Digital Marketing Executive to join our Marketing and Business Development department on a permanent basis.

About Macfarlanes

We are a distinctive London-based law firm with a unique combination of services built and shaped around the needs of our clients. Our unrivalled blend of expertise, agility and culture means we have the flexibility to meet their most challenging demands and adapt to the changing world around us. While many of our services can be found at other firms, the mix cannot.

We find, recruit and train talented people from all backgrounds, building careers for the long term, to one day shape and lead the firm. We know each other personally which means we work together with more cohesion, and less formality. Our culture is thoughtful, challenging and supportive, and we are a place where everyone, at whatever level, can thrive. We remain focused on equal treatment in recruitment, retention and promotion.

What this means for you

Joining Macfarlanes means being part of a collaborative, approachable team who want you to succeed. You’ll be encouraged to get involved and recognised for your contribution.

We take your development seriously. Our learning and development programmes are second to none and are designed to help you strengthen your skills.

Above all, you’ll be part of a firm where we all work together as part of a cohesive and supportive team, value your efforts and help you to thrive.

The team

You will be part of the Digital team within the wider marketing and business development department, working closely with the Digital Marketing Manager and the Senior Digital Marketing Executive. Day to day you will collaborate with colleagues across the firm – including fee-earners and business services teams – bringing the firm’s campaigns and thought leadership to life across our digital channels.

The role

We’re looking for a Digital Marketing Executive to run the day-to-day delivery of our digital marketing activity, with a particular focus on social media, email and website content. This role is the engine of the digital team – keeping the flow of content across our channels moving from draft to approval to publication, to a consistently high standard.

You’ll be trusted to work with genuine autonomy: managing your own workload, catching issues before they become problems, and applying good judgement on messaging, accuracy and tone. You’ll bring a methodical, well-organised approach and a sharp eye for detail across everything you deliver.

During the first six months of employment, you may be required to attend the office four days per week to support onboarding, training and collaboration. Your line manager may adjust this requirement based on your progress and business needs.

Core responsibilities

Social media publishing and channel management:

• run the day-to-day publishing of the firm’s social media channels, primarily LinkedIn, including scheduling and posting content;
• guide social content from draft through approval to publication, coordinating input from stakeholders across the firm and keeping the process moving;
• write, edit and proof social copy to a high standard, ensuring the messaging is clear, accurate and aligned to the firm’s tone of voice;
• create social cards and supporting visuals in Canva, working with the design team where elevated or more complex creative is required;
• identify and proactively develop content opportunities across socials where appropriate (LinkedIn, LinkedIn Alumni, Instagram and the #LifeAtMacfarlanes employer brand);
• maintain the social media editorial schedule, ensuring consistent and timely output;
• monitor channels for mentions, comments, messages and enquiries, responding or escalating appropriately;
• support paid LinkedIn activity, including boosting and promotion as required; and
• support the promotion of firm events, webinars and campaigns across digital channels.
• become a platform expert on Vuture, with training and support provided to build that expertise quickly;
• support colleagues across Marketing and BD and wider business teams to build, QA and send their own campaigns and mailings – providing guidance, troubleshooting and quality assurance rather than doing every send yourself; and
• help maintain consistent standards across templates, content and audience selection in how the wider team uses the platform.

Podcast (Riverside)

• facilitate end-to-end podcast production, including scheduling, sending invites, recording, and execution, with training and support provided to build expertise quickly.

Website content:

• support day-to-day website content updates using the CMS (Umbraco), including page edits, publishing new content and QA;
• become an expert on Passle, providing guidance on best practices, assisting with user administration and troubleshooting platform issues, with training and support provided to build expertise quickly;
• apply SEO fundamentals when publishing content, including titles, descriptions and headings; and
• ensure published content meets agreed standards for messaging, formatting and accuracy.

Analytics and reporting:

• develop a working understanding of performance across our channels, using platform analytics and GA4;
• contribute to regular reporting on social, email and website activity; and
• use performance insight to inform content and scheduling decisions.

Writing and proofing:

• provide a reliable editorial eye across the team’s output, proofing content before it goes out; and
• draft and refine copy for digital channels, with a focus on clear, accurate messaging in the firm’s tone of voice.

Keeping current:

• keep up to date with digital and social trends, flagging opportunities relevant to the firm.

This job description encompasses the main duties of the role and is by no means exhaustive. Duties may vary from time to time according to the needs of the department.

The candidate

The successful candidate will have the following skills and experience:

• experience in a digital marketing role, ideally within professional services or a similarly complex stakeholder environment;
• hands-on experience running social media channels for a business, particularly LinkedIn;
• excellent written English, with proven copywriting and proofing ability and a meticulous eye for detail;
• a methodical, well-organised approach, with the ability to manage multiple deadlines calmly and accurately;
• experience with email marketing platforms (Vuture ideal, or a comparable system) and the aptitude to become a platform expert who supports others;
• experience creating social media artwork and visuals in Canva;
• a working understanding of digital analytics and how performance data informs content decisions;
• a working understanding of AI tools and an interest in using them to create efficiencies in day-to-day work;
• strong communication skills and the confidence to coordinate approvals with stakeholders at all levels;
• a proactive, can-do attitude with the judgement to know when to act and when to ask; and
• natural curiosity, willingness to build commercial awareness and a desire to continuously develop digital marketing capability.
• experience updating website content through a CMS (Umbraco ideal, or comparable);
• supporting paid or promoted LinkedIn campaigns;
• automating and innovating with AI and other emerging digital/SaaS platforms;
• familiarity with podcast or webinar production; and
• prior experience within a law firm.

Application screening

Any offer of employment with us is subject to our pre-employment checks which are conducted by a third-party screening provider. These checks will be initiated with your consent.

Our commitment to inclusion

Inclusion is one of our key priorities and it is a goal we are actively working towards. We believe that an inclusive, forward-thinking culture is intrinsically important and enables us to provide innovative solutions to our clients.

We welcome applications from people of all backgrounds, bringing different perspectives and experiences, making Macfarlanes an exciting and stimulating place to work. We seek to recruit the best candidates, regardless of age, gender, race, ethnicity, social or economic background, religion, disability, sexual orientation or any other characteristic.

As part of this commitment, we will ask you certain diversity data questions. We would really appreciate you and/or your recruiter completing these questions when submitting an application to Macfarlanes as this data enables us to measure our progress and identify any actions needed to continue to support an inclusive culture. This data is anonymised to maintain the privacy of applicants.

Please note, the job description is available in other accessible formats (for example, large print).

We are a Disability Confident Employer and will offer an interview to disabled applicants who best meet the essential criteria for the role.

From pro bono work to mentoring and sustainability, we focus on what matters. We use our skills and resources to make a positive difference, for our clients, our people and our communities.