Marketing Events Specialist

Committee for Children; Seattle (WA); Remote; USD 73,000 - 87,000; Full time

Benefits offered by this job

Health coverage

Retirement match

Work stipend

Paid time off

Wellness programs

Job summary

Committee for Children is seeking a Marketing Events Specialist to lead strategy and execution for in-person and virtual events. You will collaborate with Education Partnerships, Field Marketing, and Sales to build brand awareness and generate demand, while ensuring a seamless attendee experience and a strong pipeline impact.

The role emphasizes event planning, promotion, speaker coordination, and post-event follow-ups, with up to 25% travel and a remote-friendly setup across multiple states.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3+ years of experience in demand generation, event marketing, or related roles.
• Experience managing both in-person and digital events and driving pipeline.
• Strong project management and collaboration across teams.
• Proficiency with webinar platforms such as Zoom or ON24.

Responsibilities

• Lead strategy for conferences, trade shows, regional events, and webinars.
• Develop pre-event promotion plans and sales enablement materials.
• Coordinate booth, signage, collateral, and speaking engagements.
• Manage post-event follow-up campaigns to nurture opportunities.
• Collaborate with Education Partnerships and Field Marketing to align goals.

Skills

Demand generation

Event marketing

Project management

Communication

Travel coordination

Education

Bachelor's degree in Marketing/Communications

Tools

Zoom

ON24

Job description

Are you looking for purpose-driven work where you can make a positive impact on communities around the world? If so, then Committee for Children is an amazing place to grow your career as a Marketing Events Specialist We’re a social enterprise dedicated to advancing the well-being of children through the development of essential human skills. As a Marketing Events Specialist at CFC, you'll lead the strategy and execution of in-person and virtual events that build brand awareness, connect with educators, administrators, and community partners, and support Sales pipeline goals. This role manages all aspects of event planning and promotion—collaborating across Marketing, Field, and Sales teams to deliver high-impact experiences that strengthen engagement and align with organizational objectives.

What you’ll do when you join us:

Event & Conference Strategy

• Lead the marketing strategy for in-person conferences, trade shows, regional events, and virtual webinars.
• Collaborate with Education Partnerships and Field Marketing to identify high-impact in-person and virtual events aligned with target audiences and pipeline goals.
• Develop pre-event promotion plans, including email invitations, social media posts, and sales enablement materials, for both in-person and virtual events.
• Collaborate on post-event content repurposing (e.g., blog posts, testimonials, sales enablement resources) to extend reach and engagement from virtual events.
• Coordinate booth experience, signage, collateral, and speaking engagements to maximize brand visibility and engagement at in-person events.
• Support onsite engagement tactics such as interactive demos, giveaways, and lead capture tools at in-person events.
• Partner with internal SMEs, Product Marketing, and Policy & Advocacy to develop compelling topics and speaker lineups for virtual and/or in-person events.
• Drive registration for virtual events through targeted outreach, partner promotion, and internal amplification.
• Ensure a seamless attendee experience for virtual events through platform setup, moderation, and follow-up communications.
• Manage post-event follow-up campaigns in partnership with Education Partnerships to nurture interest and drive conversions for both in-person and virtual events.

Cross-Functional Collaboration

• Work closely with Field Marketing to ensure messaging aligns with product positioning and audience needs.
• Partner with Education Partnerships to align event goals with pipeline targets, provide talking points, and support pre- and post-event outreach.
• Collaborate with Field Marketing team to ensure consistent execution and brand experience across all touchpoints.
• Provide campaign briefs, promotional assets, and performance insights to internal stakeholders.
• Facilitate feedback loops to continuously improve event strategy and cross-team coordination.

Supporting Demand Generation Tactics

• Develop and manage speaker and thought leadership programs to elevate brand credibility at events.
• Manage award submissions: Vet potential awards that is a good fit for Second Step Programs, create marketing copy and gathering other required elements for the submission, follow-up on submissions and communicate status to stakeholders, prepare announcement campaigns if granted an award.
• Coordinate with CS&S teams to feature customer voices in webinars and panels.
• Leverage partnerships and co-marketing opportunities to expand reach and drive attendance.
• Collaborate with Field Marketing and Education Partnerships to amplify event messaging and engagement.

Additional Essential Job Functions

• Project management: Shares updates on marketing activities, milestones, potential delays, and other relevant information with key stakeholders.
• Data-informed decision-making: Collects, synthesizes, and interprets data from internal and external sources to tell the story, understand how messaging is resonating with audiences, and better navigate the SEL media landscape or internal communication needs.

Here’s what we’re looking for:

• Bachelor's degree in Marketing, Communications, or a related field
• 3+ years of experience in demand generation, event marketing, or related roles, preferably within edtech or K-12 education.
• Demonstrated success managing both in-person and digital events that drive pipeline impact.
• Strong project management skills with the ability to effectively collaborate across teams and departments.
• Excellent written and verbal communication skills, with a keen eye for detail and audience engagement.
• Proficiency with webinar and virtual event platforms (e.g. Zoom, ON24, or similar)
• Ability to analyze event performance metrics and apply insights to improve future events
• Travel Requirements: Up to 25% travel required to support in-person events and conferences, including occasional visits to the Seattle office (typically 1–4 times per year).
• Note: This position is remote; employees are eligible to work remotely in any of the following states: AZ, CA, CO, CT, FL, GA, IL, MA, NJ, NM, NY, OH, OR, PA, TX, VA, WA.

The hiring range for this position is $73,000-87,000 annually. The pay offered will take into account internal equity and may vary depending on job-related knowledge, skills, and experience, among other factors.

What we offer

Our benefits, perks, and rewards are aimed at helping you live your best life at CFC.

• We cover 100% of your premiums for medical, dental and vision coverage and 50% for your dependent’s medical and dental premiums
• Retirement plan + company match up to 3%
• A flexible work subsidy: $100 per month that you can use on things like phone and internet costs, office supplies, or even commuting costs
• 16 paid holidays (including winter break and 1 floating holiday), 3 weeks' vacation in your first year, and separate sick leave accrual
• Other benefits include: HSA or FSA account, parental leave, sabbatical leave, employee assistance program, growth and development opportunities, disability and life insurance.

About us

At Committee for Children, we’re dedicated to advocating for policies to enhance, gathering research to support, and developing educational programs to advance the safety and well-being of children through development of essential human skills.

We’re best known for our innovative Second Step family of programs, which blend research and rigor with intuitive design to help young people build strengths that will help them realize their goals throughout life. We believe that if you make a positive impact on enough children, the ripple effect will help a family, school, community, and ultimately, the world.

We’re proudly building a more equitable workplace.

We’re committed to providing a place that empowers you to bring every bit of who you are to work. When you’re able to be yourself, you do your best work. It’s as simple as that.

We're proud to be an equal opportunity employer. We’re committed to cultivating a workplace in which diverse perspectives and experiences are welcomed and respected. We encourage all qualified applicants to apply, without regard to race, color, age, disability, gender identity, marital status, national origin, genetics, religion, sexual orientation, political affiliation, veteran status, or other applicable legally protected characteristics.