Marketing Events Lead

Sprig; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401K Program

Medical, Dental, and Vision Benefits

Paid Time Off

Parental Leave

Flexible Work Options

Work from Home Equipment Stipend

Professional Development Stipend

Access to Sprig Offices

Company Events

Job summary

Sprig is seeking a Marketing Events Lead to own mid-sized event programs, including flagship summits and customer events. You’ll drive planning through flawless execution, creating memorable experiences for researchers and product leaders.

You’ll partner with the Go-To-Market team to bring Sprig’s event calendar to life, coordinating across vendors, speakers, customers, and internal stakeholders while aligning events with business goals and pipeline impact.

Qualifications

• 2-4 years of experience in event marketing, field marketing, experiential marketing, or related B2B marketing role.
• Experience owning mid-sized events from planning through execution.
• Strong planning, logistics, and vendor management skills.
• Willing to travel up to 10% and work on-site 4x per week.

Responsibilities

• Own planning through execution of Sprig’s mid-sized events, including summits and customer events.
• Coordinate with GTM team and internal stakeholders to deliver polished, high-impact experiences.
• Manage budgets, timelines, run-of-show, and on-site logistics.
• Track attendance, engagement, and pipeline influenced to drive improvements.
• Support executive dinners, meetups, and direct-mail initiatives tied to events.

Skills

Event planning

Logistics

Vendor coordination

Speaker management

Project management

Stakeholder coordination

Communication

Travel readiness

On-site execution

Job description

• We’re hiring a Marketing Events Lead to own Sprig’s mid-sized event programs, including our flagship summits and customer events. Events are at the heart of this role: you’ll take programs from planning through execution, ensuring every experience runs flawlessly, achieves its goals, and leaves a lasting impression on the research and product leaders who attend
• You’ll work closely with the Go-To-Market team to bring Sprig’s event calendar to life, coordinating across internal teams, vendors, speakers, customers, and partners to deliver polished, high-impact experiences
• Partner with the marketing team to plan and execute Sprig’s mid-sized events, including the Sprig Experience Research Summit, regional summits, and customer events: venue, vendors, budgets, timelines, run-of-show, and on-site execution
• Manage the keynote speaker and customer experience, from outreach and prep to logistics and day-of coordination
• Shape the attendee experience, including invitations, registration, agenda flow, and post-event follow-up to conversion
• Partner with Sales, Customer Success, and Marketing to align events with business goals, drive attendance from target prospects and customers, and ensure strong pre- and post-event follow-through
• Track event performance, including attendance, engagement, and pipeline influenced, and surface insights that help us improve our programs and investment
• Support smaller programs as needed, such as executive dinners, meetups, and direct mail and gifting tied to events and customer engagement
• Support integrated campaign launches by coordinating marketing assets, communications, and program timelines
• Willing and able to step in and support Sprig’s broader marketing and pipeline-driving efforts as needed

Benefits

• Competitive Employee Equity
• 401K Program
• Medical, Dental, and Vision Benefits
• Additional Wellbeing Benefits
• Generous Paid Time Off
• Paid Parental Leave
• Hardware & Software
• Work from Home Equipment Stipend
• Professional Development Stipend
• Flexible Work Options
• Access to Sprig Offices
• Company Events

This role is ideal for someone with a few years of marketing or events experience who is ready to take on greater ownership You thrive on logistics, love the energy of live experiences, and know how to turn a plan into a polished, well-executed event Excellent communication and collaboration skills, with confidence coordinating vendors, speakers, customers, and internal stakeholders Genuine enthusiasm for events, community building, and creating memorable in-person experiences Strong project management skills with the ability to manage multiple events, deadlines, and stakeholders simultaneously Experience with B2B or SaaS marketing programs is a plus 2-4 years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing role Enthusiastic about collaborating with teammates on-site 4x per week to execute faster and more efficiently Adaptable to evolving priorities, with a willingness to travel up to 10% Experience independently owning mid-sized events, such as summits, customer conferences, or multi-session programs, from planning through execution Highly detail-oriented (an absolute must!) and proactive, with strong judgment and the ability to solve problems quickly when plans change Hands-on experience managing venues, vendors, speakers, and event budgets