Marketing Event Manager

Nature Fresh Farms; Detroit (MI); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive wages and benefits

Opportunities for growth and development

Supportive workplace culture

Job summary

Nature Fresh Farms in Michigan is seeking a Marketing & Events Manager to join their Marketing Department. This full-time, permanent position involves developing event calendars, collaborating across departments, and managing event logistics to enhance brand presence.

The ideal candidate will bring over 5 years of experience in event planning and marketing communications, with strong project management capabilities and excellent communication skills. A proactive approach to problem-solving and proficiency in relevant tools are essential.

Qualifications

• 5+ years of experience in event planning, trade show management, or marketing communications.
• Proven experience in managing B2B and B2C events.
• Strong project management skills with multiple projects under tight deadlines.

Responsibilities

• Develop and maintain an annual event calendar aligned with business goals.
• Lead planning and execution of trade shows and internal engagements.
• Manage and oversee logistics for event execution.

Skills

Event planning

Project management

Communication

Budget management

Problem-solving

Education

Bachelor’s degree in marketing, Communications, or Event Management

Tools

Event management software

Budgeting tools

Marketing platforms

Job description

Grow With Us – Join the Nature Fresh Farms Team!

Imagine breaking from tradition to ensure a brighter future for generations to come. At Nature Fresh Farms®, we’re committed to nourishing people and the planet through greenhouse farming.

Since 1999, our family‑owned company has pursued a simple yet profound goal: to cultivate a kinder, healthier future. Today, we’re proud to be one of North America’s largest vertically integrated leaders in greenhouse‑grown produce. While we are growers, we are also greenhouse builders, plant nurturers, and collaborative partners united by shared values and vision.

Our journey is far from over. As we look to the future, we remain committed to:

• Innovation and conservation
• Reducing waste and promoting biodiversity
• Creating a more sustainable, inclusive, and friendlier world for all

We are currently looking to fill a full‑time, permanent position for a Marketing & Events Manager in our Marketing Department at our Leamington office.

What You’ll Do

• Develop and maintain an annual event calendar, ensuring alignment with business goals and key industry opportunities.
• Research and identify new event and sponsorship opportunities that elevate the brand and strengthen customer engagement.
• Collaborate with Marketing, Sales, and other departments to define event objectives, key messaging, and success metrics.
• Lead the planning and execution of trade shows, industry events, customer activations, and internal engagements, ensuring alignment with brand and business strategies.
• Manage pre‑event planning, including briefings with key stakeholders and attendees to align on messaging, objectives, and expected outcomes.

Event Execution & On‑Site Management

• Oversee event logistics, including venue selection, vendor coordination, contract negotiation, travel arrangements, and hospitality management.
• Ensure all event materials—including signage, displays, and promotional items—are on‑brand, engaging, and strategically placed.
• Conduct on‑site inspections and manage event execution to ensure a flawless attendee experience and brand representation.
• Troubleshoot and adapt in real time to any challenges that arise before or during an event.
• Organize post‑event debriefs, assess event success, and provide recommendations for improvement.

Advertising & Brand Presence

• Lead the planning and execution of advertising initiatives (consumer and B2B), ensuring alignment with key marketing objectives.
• Partner with the Creative & Content teams to develop compelling marketing materials, digital assets, and event collateral.
• Work closely with agency partners and media vendors to optimize advertising placements, sponsorships, and brand activations.
• Ensure all event and advertising materials adhere to brand standards, delivering a consistent and impactful message.

Budget & Stakeholder Management

• Manage and maintain event budgets, ensuring cost‑effective planning and execution.
• Liaise with vendors, exhibitors, partners, and internal stakeholders to align on deliverables.
• Communicate event status, updates, and key milestones with all relevant teams and leadership.
• Oversee promotional merchandise, gifts, and swag.

Performance Measurement & Continuous Improvement

• Analyze event performance, gather stakeholder feedback, and report on ROI and key takeaways.
• Stay ahead of industry trends and innovations in event marketing, recommending ways to enhance future activations.
• Continuously refine event processes and marketing strategies to improve impact and efficiency.

General

• Must comply with all Health and Safety, Food Safety, Bio Security, and Nature Fresh Policies and Procedures.
• Must be able to complete all physical requirements of the job with or without a reasonable accommodation.
• This job description highlights the main components but is not inclusive of other activities that may be required.

What You Bring

• Bachelor’s degree in marketing, Communications, Event Management or equivalent experience.
• 5+ years of experience in event planning, trade show management, or marketing communications.
• Proven experience in managing B2B and B2C events, sponsorship activations, and advertising initiatives.
• Strong project management skills, with the ability to manage multiple projects simultaneously under tight deadlines.
• Excellent communication and interpersonal skills, with experience collaborating across departments and with external partners.
• Detail‑oriented with strong problem‑solving abilities and a proactive approach to event execution.
• Proficiency in event management software, budgeting tools, and marketing platforms.
• Ability to travel as needed for event execution and industry engagements.

What To Expect

• Mainly office setting with some warehouse/greenhouse as needed – walking sitting and standing throughout the day.
• Monday‑Friday, with occasional Saturdays, after hours and holidays as needed. Hours may fluctuate according to business needs.
• Balance between sitting, standing, and walking.
• There may be an occasional need for some heavy lifting (when needed).
• May be required to visit all locations that require walking/standing that may be in a cold warehouse setting or hot greenhouse setting.
• May be required to participate in promotions, tradeshows and/or company events.
• Travel to different locations within and outside of Canada as needed.

We’re searching for passionate, purpose‑driven individuals who are eager to make a difference — not just in their day‑to‑day work, but in the world around them. The right candidate is someone who shares our vision for a kinder, healthier future and lives out values that align with our own.

At Nature Fresh Farms,our GROWS Company Values guide everything we do — from how we collaborate as a team to how we grow as individuals and as a business:

Growing People – We cultivate greatness, every day

Respect and Care – We care for our people and our communities

One Team – We’re stronger as one

Win By Challenging – We reimagine what’s possible

Serve With Purpose – We make things happen

If you’re someone who believes in doing meaningful work, thrives in a collaborative environment, and is motivated by innovation and impact, you’ll feel right at home here.

Why Work With Us

• A forward‑thinking, sustainability‑driven company
• Supportive, people‑first workplace culture
• Opportunities for growth, learning, and development
• Competitive wages and benefits
• A chance to be part of something bigger than yourself

Nature Fresh Farms is committed to providing an inclusive and barrier‑free work environment, beginning with the hiring process. We are an Equal Opportunity Employer and welcome applications from candidates, in accordance with all relevant legislation. Nature Fresh Farms provides an accessible environment in which all individuals have access in a way that respects the dignity and independence of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.