Assistant Marketing Manager

Legacy Farms; Anaheim (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

Legacy Farms is seeking an Assistant Marketing Manager who blends strategic thinking with hands-on execution. You’ll plan and run campaigns to strengthen our brand, engage audiences, and drive measurable results across digital, print, and events.

You'll collaborate with Marketing, Sales, Operations, and external partners to own projects, analyze performance, and turn ideas into initiatives that matter for customers and communities.

Qualifications

• Bachelor’s degree in Marketing or related field (or 2:1 substitution with experience)
• 3–5 years in marketing, communications, or digital marketing
• Experience coordinating and executing integrated marketing campaigns
• Bilingual Spanish a plus

Responsibilities

• Develop and execute marketing campaigns aligned with company strategy
• Serve as primary project management resource for marketing initiatives
• Coordinate content across digital and print channels
• Manage marketing collateral and external partnerships
• Plan and execute trade shows, events, and promotions

Education

Bachelor’s degree in Marketing, Communications, Business Administration, Advertising, Public Relations, Digital Media, or related field

Job description

We’re looking for an Assistant Marketing Manager who is equal parts strategic thinker, creative problem-solver, and hands‑on marketer. In this role, you’ll work closely with our marketing leadership to plan and execute campaigns that strengthen our brand, engage our audience, and drive measurable business results. You’ll have the opportunity to take ownership of projects, collaborate across teams, analyze performance, and turn ideas into marketing initiatives that make an impact.

If you’re ready to take the next step in your marketing career and want a role where your ideas and initiative genuinely matter, we’d love to meet you.

Who We Are

Our purpose goes beyond delivering great produce. Our companies - Legacy Farms, Cal Fresco, and Frieda’s - have been leaders and pioneers in the produce industry for more than 40 years. We provide a wide range of repacking, consolidation, distribution, cross‑docking, storage, and logistics services while delivering the fresh, high‑quality products our customers count on. We’re committed to keeping it fresh in every aspect of our business—embracing change and evolving with our industry. At the same time, we remain rooted in what matters most: our values, our customers, and our people.

Our success starts with our employees. Every role makes a difference in delivering quality produce and exceptional service. When you join our team, you become part of something that matters and can see the impact of your work—from the products we deliver to the families and communities who enjoy them. We help inspire healthy food experiences and make it easier for people to create and enjoy great‑tasting meals with the people they love.

We’re growing, we’re evolving, and we’re always looking for great people to grow with us.

What You’ll Do

• Contributes to the development of marketing plans, campaigns, programs, and initiatives and executes them in alignment with established Company strategy, objectives, priorities, and brand standards.
• Serves as the primary project management resource for the Marketing function, coordinating projects from planning through completion, including scope, timelines, milestones, deliverables, resources, stakeholders, dependencies, and follow‑up activities.
• Provides day‑to‑day oversight and coordination of assigned marketing activities and serves as a primary point of contact for internal stakeholders and external partners.
• Translates established marketing priorities and direction into actionable project plans, coordinated deliverables, and execution activities, identifying issues, dependencies, and resource needs and escalating matters requiring management direction.
• Develops, reviews, edits, and coordinates marketing content and communications for digital, print, internal, and external audiences.
• Coordinates and manages assigned aspects of the Company’s website, social media, email marketing, and other digital channels, including content calendars, scheduling, publishing, and performance monitoring.
• Maintains consistent Company branding, messaging, visual identity, and marketing standards across campaigns, communications, collateral, and other marketing materials.
• Coordinates the development and production of marketing collateral, presentations, promotional materials, digital assets, signage, and other marketing resources.
• Plans and executes assigned aspects of trade shows, customer events, community activities, promotional events, meetings, and other marketing‑related programs.
• Coordinates marketing‑related vendors, agencies, printers, designers, photographers, and other external service providers to ensure quality, timelines, budgets, and deliverables are met.
• Develops or coordinates project estimates, obtains quotes, monitors expenses, coordinates purchase orders or orders, and maintains documentation for assigned marketing activities and projects.
• Conducts market, customer, competitor, industry, and trend research and provides findings and recommendations to support marketing decisions, planning, and initiatives.
• Collects, organizes, and analyzes marketing performance information and prepares reports, presentations, dashboards, and summaries for management review.
• Monitors campaign, digital, social media, and other marketing performance and identifies opportunities to improve reach, engagement, effectiveness, and return on marketing investment.
• Supports customer, product, and business‑unit marketing initiatives by coordinating information, content, collateral, timelines, and communications with relevant internal teams.
• Collaborates with Sales, Human Resources, Operations, and other departments to coordinate marketing and communications activities, facilitate project execution, and support cross‑functional business needs.
• Coordinates internal communications, employee engagement initiatives, announcements, and other organizational messaging as assigned.
• Develops and maintains marketing calendars, content libraries, campaign assets, project documentation, databases, and other marketing resources.
• Reviews marketing materials and communications for accuracy, completeness, grammar, formatting, brand alignment, and consistency prior to distribution or publication.
• Provides guidance, direction, and coordination to Marketing Assistants, interns, temporary staff, or other support resources as assigned and helps establish priorities and allocate delegated work.
• Identifies opportunities to improve marketing processes, tools, workflows, content, customer engagement, and campaign effectiveness and assists with implementing approved improvements.
• Stays informed of relevant marketing practices, digital trends, technologies, channels, and industry developments and communicates applicable opportunities to the Marketing function.
• Maintains confidentiality of Company, customer, employee, and other proprietary information encountered in the performance of the role.

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, Business Administration, Advertising, Public Relations, Digital Media, or a related field. Position experience may be substituted to meet the educational requirements using a 2:1 ratio where 2 years’ experience equals 1-year education.
• 3-5 years of progressively responsible experience in marketing, communications, digital marketing, brand management, or a related field.
• Experience coordinating, independently managing and executing integrated marketing campaigns, projects, events, digital initiatives, or communications programs including timelines, deliverables, stakeholders, resources, and external partners.
• Experience in the produce, consumer packaged goods (CPG), retail, food, or other perishable goods industries is preferred.
• Bilingual Spanish a Plus!

Why Join Us? Fresh Ideas. Fresh Opportunities. Fresh Purpose.

This is more than a support role. It’s an opportunity to grow into marketing leadership while making a meaningful contribution today. You’ll have the chance to work on real campaigns, influence our brand, collaborate with talented people across the organization, and develop the skills needed to take your marketing career to the next level.

We’re looking for someone who doesn’t simply wait for instructions. You see an opportunity, ask the right questions, and make things happen. If you’re ambitious, creative, organized, and excited to turn strategy into results, we want to hear from you. Ready to make your mark?

We are an equal opportunity employer and value diversity. All employment decisions are based on qualifications, merit, and business needs.