Marketing Enablement Lead: Real-Time Activation

PNC; Arkansas; On-site; USD 75,000 - 125,000; Full time

Benefits offered by this job

Medical coverage

401(k) with match

Job summary

PNC seeks an Associate Marketing Enablement Lead to drive coordination and execution of marketing enablement initiatives. Based in a PNC Marketing Hub, you will prioritize work requests for a real-time decisioning engine, partner across marketing to optimize workflows, and ensure governance and risk alignment.

This role emphasizes curiosity, problem solving, and learning agility. The position requires a bachelor’s degree and 3+ years of related experience, with a base salary range reflecting

Qualifications

• 3+ years of relevant / direct industry experience.
• Bachelor's degree (Bachelors) is required.
• No required certifications noted in the posting.

Responsibilities

• Enables coordinated planning, execution, and oversight across defined functional areas to support marketing objectives.
• Identifies bottlenecks within marketing workflows and evaluates opportunities to improve processes, tools, and ways of working.
• Ensures marketing workflows and tools align with business requirements and risk framework.
• Executes and delivers complex marketing initiatives across channels with a focus on quality and risk management.
• Cross-functional coordination and continuous improvement to leverage processes, platforms, and tools for business outcomes.
• Supports Business Owners in managing marketing technology platforms and coordinates with Product Owners and Technology partners.

Skills

Business Process Improvement

Collaborating

Decision Making and Critical Thinking

Effective Communications

Innovation

Marketing Function

Marketing Systems

Organizational Change Management

Problem Solving

Education

Bachelors

Job description

PNC seeks an Associate Marketing Enablement Lead to drive coordination and execution of marketing enablement initiatives. Based in a PNC Marketing Hub, you will prioritize work requests for a real-time decisioning engine, partner across marketing to optimize workflows, and ensure governance and risk alignment.

This role emphasizes curiosity, problem solving, and learning agility. The position requires a bachelor’s degree and 3+ years of related experience, with a base salary range reflecting