Marketing Enablement Program Manager

Bank of America; Boston (MA); On-site; USD 90,000 - 128,000; Full time

Job summary

Bank of America in Boston, MA is seeking a marketing program specialist to deliver on medium to large products and processes, partnering with business and technology teams to drive effective campaigns.

You will support content visibility, AI/LLM discoverability, and publish with AEM while ensuring compliant, high-quality digital experiences for clients and partners.

Qualifications

• 4+ years of marketing campaign management or project management experience.
• Able to manage aggressive deadlines and multiple projects in a fast-paced environment.
• Detail-oriented with strong organizational and prioritization skills.
• Understanding of corporate standards and approval processes.
• Ability to translate strategy into clear objectives and measure outcomes.
• Enterprise mindset with cross-organizational impact.
• Excellent oral and written communication skills.
• Proficient in MS Office (Word, Excel, PPT).
• Experience with Adobe Experience Manager, Adobe Analytics, or Adobe CJ Analytics.

Responsibilities

• Support marketing programs and deliver primary components for medium to large products and processes.
• Perform advanced analysis to recommend improvements and solutions.
• Own or support marketing operations including performance, risks and controls, audits, maintenance, and content management.
• Collaborate with Marketing, Technology, SEO, and agency teams to support day-to-day operations.
• Help improve content visibility across search engines and AI-powered experiences.
• Develop expertise in AEM components, templates, and page architecture.
• Coordinate publishing requests and liaise between marketing and publishing partners.
• Participate in UAT and validate platform solutions.

Skills

Campaign management

Time management

Relationship management

Communication skills

MS Office

AEM

Adobe Analytics

CJ Analytics

Content management

Education

High School Diploma

Tools

MS Office

Job description

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates' physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:

This job is responsible for supporting marketing programs and initiatives, owning the delivery of primary components for medium to large products and processes. Key responsibilities include using advanced analysis and problem solving to recommend improvements and solutions, and may own or support marketing operations including performance, risks and controls, production audits/exams/maintenance, and content management. Job expectations include interacting with key business partners and leveraging expertise and technical acumen to define and deliver solutions for moderate business problems.

Support the execution of initiatives that improve content visibility across search engines and AI-powered experiences. Working closely with creative leads, this role helps ensure digital experiences are built, maintained, and published in ways that maximize discoverability while leveraging Adobe Experience Manager (AEM) platform capabilities and standards. This individual will develop expertise in AEM components, publishing processes, content architecture, and AI/LLM visibility requirements while partnering with Marketing, Technology, SEO, and agency teams to support day-to-day operations and enhancement efforts.

Key Responsibilities:

• Support initiatives focused on improving AI/LLM discoverability and digital content visibility.
• Help ensure AEM pages are authored, structured, and published in ways that support search engine and AI platform consumption.
• Develop expertise in AEM components, templates, metadata, structured content, and page architecture.
• Partner with stakeholders to gather, document, and review business and platform requirements.
• Collaborate with Technology and agency teams through development, testing, implementation, and publishing activities.
• Participate in UAT and support validation of platform solutions.
• Manage global content elements and shared platform capabilities across marketing experiences.
• Coordinate publishing requests and serve as a key liaison between marketing teams and publishing partners.
• Identify opportunities to improve content discoverability, platform effectiveness, and user experience.
• Build strong relationships with Marketing, Technology, SEO, and agency partners to support successful execution.

Required Qualifications:

• 4+ years of marketing campaign management or project management experience
• Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment
• Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills
• Understands the importance of corporate standards, procedures, and approval processes
• Demonstrated ability to translate strategy into clear objectives; able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance
• Enterprise mindset; demonstrated ability to consider impacts across the organization and prioritize accordingly
• Excellent oral and written communication skills
• Proficient in MS Office Product Suite (Word, Excel, PPT)
• Experience with Adobe Experience Manager, Adobe Analytics, or Adobe Customer Journey Analytic

Desired Qualifications:

• Financial services experience
• Presenting to groups of all levels

Skills:

• Adaptability
• Collaboration
• Problem Solving
• Product Marketing and Branding
• Project Management
• Active Listening
• Attention to Detail
• Oral Communications
• Prioritization
• Solution Delivery Process
• Analytical Thinking
• Business Acumen
• Digital Marketing
• User Experience Design
• Written Communications

Minimum Education Requirement:

High School Diploma / GED / Secondary School or equivalent

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift:

1st shift (United States of America)

Hours Per Week:

40

Pay Transparency details

US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - NJ - Pennington - 1500 American Blvd - Hopewell Bldg 5 (NJ2150)

Pay range

$90,000.00 - $127,700.00 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.