Marketing & Ecommerce Coordinator

Rebecca Caroline; Texas; Hybrid; USD 62,000 - 72,000; Full time

Benefits offered by this job

Overtime pay as per FLSA

Training and professional development

50% wine discount

Free monthly wine allocation

Team environment

Job summary

William Chris Wine Company is seeking a Marketing & Ecommerce Coordinator to manage email, ecommerce, and creative workflows across our portfolio. This full-time role reports to the Director of Marketing and coordinates calendars, campaigns, and internal requests.

The position is primarily remote with periodic on-site work in Hye, TX, including tasting room and events. Candidates should have experience with Klaviyo, WordPress, and Canva/Adobe tools, and a passion for wine brands.

Qualifications

• No degree required; equivalent education/experience considered.
• Design experience using Canva, Adobe, or similar tools.
• Experience with an email marketing platform such as Klaviyo, Mailchimp, or HubSpot, including list segmentation.

Responsibilities

• Plan and maintain the email marketing calendar for assigned brands, aligning each send with product releases, events, and promotions.
• Draft email and event copy, build campaigns in Klaviyo, create and maintain list segments, and route previews to the team for review and approval before sending.
• Maintain online store product listings in Commerce7 and coordinate the ecommerce promotions calendar, including the website updates that accompany each promotion.
• Maintain brand websites in WordPress, including product pages, event listings, and content updates.
• Serve as the first point of contact for marketing requests from internal teams and outside parties; log and triage each request, respond to routine requests within established guidelines, and route the rest to the appropriate decision-maker.
• Create collateral materials such as flyers and signage using Canva, Adobe, or similar tools, and order and track print materials.
• Support photo shoots, events, and team days on-site as scheduled.

Skills

Project coordination

Attention to detail

Brand communication

Education

No degree required

Tools

Klaviyo

WordPress

Commerce7

Adobe Illustrator / InDesign

Job description

All Jobs > Marketing & Ecommerce Coordinator

Job Title: Marketing & Ecommerce Coordinator- William Chris Wine Company

Location: Remote (Texas resident), with periodic on-site work in Hye, TX

FLSA Classification / Pay Type: Non-Exempt / Salary (overtime eligible)

Salary Grade: $62,000 – $72,000 annually, DOE

Reports To (Title) :Director of Marketing

Direct Reports : None

Date Created or Revised: 10-30-26

About William Chris Wine Company

William Chris Wine Company is a premium wine company headquartered in Texas and encompassing nine industry-leading brands: William Chris Vineyard (WCV), Uplift, Rebecca Caroline, Skeleton Key, Grower Project, Yes We Can, Sway Rosé, Wine for the People, and La Valentia. Our flagship brand, WCV, was named the 31st Top Vineyard in the World. We also own and operate the Hill Country Wine Academy. We don't follow trends, we create them. We are the leading producer of Texas-grown wine, we're on a strong trajectory for future growth and brand expansion, and we are looking for ways to share a piece of our world with more people.

Summary

The Marketing & Ecommerce Coordinator keeps email, ecommerce, and creative work running on time across the William Chris Wine Company portfolio. Reporting to the Director of Marketing, this full-time role manages the email and ecommerce promotions calendars, builds and segments email campaigns, serves as the first point of contact for internal and external marketing requests, and supports website, design, and print projects.

This is a primarily remote position. The Coordinator works closely with the marketing team and brand stakeholders to keep calendars current, drafts moving through review, and requests organized, and joins the team on-site for photo shoots, events, and team days.

Requirements

Compensation Includes

• Overtime pay at 1.5x regular rate for hours worked beyond 40/week, per the FLSA
• Opportunities for training and professional development
• 50% discount on most wines in the WCWC portfolio
• Free monthly wine allocation depending on tenure
• A great team to work with in a beautiful environment ...and more!

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Plan and maintain the email marketing calendar for assigned brands, aligning each send with product releases, events, and promotions
• Draft email and event copy, build campaigns in Klaviyo, create and maintain list segments, and route previews to the team for review and approval before sending
• Maintain online store product listings in Commerce7 and coordinate the ecommerce promotions calendar, including the website updates that accompany each promotion
• Maintain brand websites in WordPress, including product pages, event listings, and content updates
• Serve as the first point of contact for marketing requests from internal teams and outside parties (e.g., event sponsorships, donation requests, partnership proposals); log and triage each request, respond to routine requests within established guidelines, and route the rest to the appropriate decision-maker
• Create collateral materials such as flyers and signage using Canva, Adobe, or similar tools, and order and track print materials
• Support photo shoots, events, and team days on-site as scheduled

Other Duties

• Additional duties as assigned
• Organization and time management across multiple calendars and deadlines
• Clear, friendly, brand-appropriate written and verbal communication
• Attention to detail balanced with efficiency
• Learning agility; quickly adopts new tools and systems
• Professional judgment in courteously declining or redirecting requests
• Collaboration and receptiveness to feedback

Supervisory Responsibilities

• No supervisory responsibilities
• Primarily remote home-office environment with regular computer and video-conference use
• Periodic on-site work at Company locations in Hye, Texas, including tasting room, vineyard, and event settings, some of which are outdoors
• Occasional evening or weekend hours to support events

Physical Demands

• Prolonged periods of sitting and working at a computer
• Ability to stand and walk for extended periods during events and photo shoots, including on uneven outdoor terrain
• Ability to lift and carry up to 25 lbs. (e.g., signage, print materials, event supplies)
• Occasional exposure to outdoor weather conditions

Travel and Remote Work

• Periodic travel to Hye, Texas, for photo shoots, events, and team days
• Eligible for remote work; must reside in Texas. Candidates within driving distance of Fredericksburg (including Austin and San Antonio) are preferred
• Travel to and from the main work site (daily commute) is at the expense of the employee and is not considered time worked
• Travel between sites during the workday is considered time worked
• For this remote role, the employee's home office is the regular worksite; travel time to on-site assignments is recorded and compensated in accordance with the FLSA and Company travel policy

Required Education and Experience

• No specific degree required; an equivalent combination of education and experience will be considered
• Design experience using Canva, Adobe, or similar tools, demonstrated through work samples
• Experience with an email marketing platform such as Klaviyo, Mailchimp, or HubSpot, including list segmentation

Preferred Education and Experience

• Experience with Adobe Illustrator and InDesign
• Experience with WordPress
• Experience with Commerce7 or another ecommerce platform
• Experience using AI tools in marketing work
• Wine, hospitality, or beverage industry experience

Additional Eligibility Requirements

• Must possess a sense of urgency and positivity while being a team player
• Must have the ability to multitask and complete duties, tasks, and projects despite interruptions
• Must be a self-starter with the ability to complete duties, tasks, and projects with little or no supervision
• Must have reliable transportation to attend scheduled on-site work in Hye, Texas

Work Authorization

This job is not eligible for visa sponsorship

It is the policy of William Chris Wine Company to provide equal employment opportunities without regard to race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other characteristic protected by applicable federal, state, or local law.

At-Will Employment

This job description does not constitute an employment contract or a guarantee of employment for any specific duration. Employment with William Chris Wine Company is at-will, meaning either the employee or the Company may end the employment relationship at any time, with or without cause or notice, consistent with applicable law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, and responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.