Director of Marketing

ASM Global; United States; On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Life and disability insurance

Paid vacation

401(k) plan

Job summary

Legends Global is seeking a Marketing Director to lead touring event campaigns at Save Mart Center Fresno. You will collaborate with promoters, venue leadership, and the Legends Global Home Office to drive awareness, ticket sales, and revenue through integrated digital and traditional media.

This role requires 8–10 years in entertainment marketing, 3–5 years supervisory experience, and a Bachelor’s in marketing or related field.

Qualifications

• Bachelor’s degree in marketing or related field or equivalent education/experience.
• 8–10 years of marketing experience.
• 3–5 years of supervisory experience.
• Entertainment/venue marketing experience preferred.
• Strong ability to influence C-level clients and cross-functional teams.
• Excellent verbal and written communication; proficient with MS Office.

Responsibilities

• Review ticket sales metrics and apply marketing tactics to drive awareness and sales.
• Collaborate with promoters to lead venue marketing support, planning, and timeline management for touring events.
• Initiate and execute digital marketing for large campaigns to drive ticket sales and awareness.
• Serve as cross-functional connector with venue stakeholders, Legends Global Home Office, client admins, and tenants.
• Develop and implement premium seating and private event marketing campaigns with venue sales and Legends Global teams.
• Use data/CRM to build targeted marketing campaigns increasing ticket conversions and repeat visitation.
• Manage in-venue digital and static assets to maximize ancillary revenues.
• Own strategy and execution of paid media across channels and measure against revenue KPIs.
• Oversee social calendar, strategy, reporting, and asset optimization across owned digital channels.
• Direct public relations image of the facility and maintain relationships with media and partners.
• Lead or assign creative work and allocate workload by revenue focus.

Skills

Verbal communication

Written communication

Team leadership

C-level influence

Education

Bachelor’s degree in marketing or related field

Tools

Microsoft Office

Job description

Responsibilities

• Touring Event Marketing:
  • Regularly review ticket sales metrics and apply marketing tactics to drive awareness and sales as needed.
  • Collaborate with promoters to lead venue marketing support, planning, and timeline management for all touring events.
  • Initiate and execute digital marketing efforts for large‑scale campaigns, driving ticket sales and maximizing event awareness.
  • Serve as a cross‑functional connector with venue stakeholders (general manager, booking, box office), Legends Global Home Office, client administrators, and tenants.
• Lines of Business & Revenue Generation:
  • Collaborate with venue sales team and Legends Global Home Office to develop and implement premium seating and private event marketing campaigns.
  • Utilize data and CRM platforms to build targeted marketing campaigns that increase ticket conversions and repeat guest visitation.
  • Manage in‑venue digital and static assets to maximize ancillary revenues.
• Paid / Traditional Media:
  • Own strategy and execution of paid media across all channels.
  • Understand, review, and measure all campaigns against revenue‑focused KPIs.
  • Work directly with media partners for value‑add opportunities and execution support.
  • Own the indirect marketing budget ensuring appropriate resources are allocated to drive revenue opportunities.
• Social & Digital Marketing:
  • Oversee venue calendar and content posting cadence.
  • Develop strategy and lead team execution, including competitive analysis, data reporting, and platform updates.
  • Oversee social listening and metrics evaluation in Sprout Social.
  • Maintain and optimize all owned digital assets (website, socials) to ensure a frictionless path to purchase.
• Media Relations & Creative Oversight:
  • Direct public relations image of the facility.
  • Establish and maintain relationships with media, industry influencers, and key community and strategic partners.
  • Act as facility spokesperson and liaison with the general public.
  • Assign or create all creative content and designate workload by bandwidth and revenue focus for all above items.
• Supervisory Responsibilities:
  • Conduct supervisory duties in accordance with Legends Global policies and applicable laws.
  • Interview, hire, and train employees; plan, assign, and direct work; appraise performance; reward and discipline employees; address complaints and resolve problems.

Qualifications

• Bachelor’s Degree in marketing or a related field, or equivalent education and experience.
• 8‑10 years of marketing experience.
• 3‑5 years of supervisory experience.
• Previous experience in entertainment and/or venue marketing preferred.
• Strong team‑oriented work ethic and ability to influence C‑level clients.
• Excellent verbal and written communication skills.
• Proficient in Microsoft Office (Word, Excel, PowerPoint).
• Practice safe work habits, follow all safety policies, procedures, and regulations; complete company‑wide safe‑work training.

Compensation

Competitive salary range of $90,000 – $105,000 plus bonus potential, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and a 401(k) plan.

Working Conditions

Location: On‑site, Save Mart Center at Fresno State, Fresno, California.

Physical Demands

The physical demands described here represent those that must be met to successfully perform the essential functions of this job. Reasonable accommodation may be made to individuals with disabilities.

Equal Opportunity

Legends Global is an Equal Opportunity/Affirmative Action employer and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.