Marketing Director: Live Events Growth Leader

Gridlife Llc; South Haven (MI); On-site; USD 120,000 - 180,000; Full time

Job summary

GRIDLIFE is seeking a Marketing Director to lead marketing across events, units, and projects, translating company goals into audience strategies, campaigns, budgets, and measurable outcomes. You’ll focus on brand awareness, ticket sales, customer acquisition, retention, and lifecycle marketing, collaborating with creative, events, motorsports, and partnerships teams.

You’ll build and lead a team of full-time hires, freelancers, and agencies, setting direction, developing people, and evolving

Qualifications

• Bachelor’s degree in a related field or equivalent practical experience.
• 8+ years of marketing experience.
• Leadership experience in a consumer-facing live-events business.
• Track record of building audiences, strengthening brands, and driving revenue.
• Experience connecting creative storytelling with customer acquisition, conversion, and retention.
• Strong budgeting, forecasting, and analytics skills.
• Experience with paid media, CRM, email and SMS marketing, and digital analytics.

Responsibilities

• Lead company-wide marketing strategy across events, business units, and projects.
• Own event go-to-market plans including audiences, messaging, channels, budgets and timing.
• Drive ticket revenue marketing, with forecasts, acquisition plans, and performance targets.
• Collaborate with creative teams to develop campaigns with clear briefs and audience insights.
• Build and manage marketing campaigns across paid media, social, email, web, publicity, creators, and partner channels.
• Oversee CRM and lifecycle marketing, including segmentation and retention campaigns.
• Manage budgets and dashboards, monitor spend and revenue against goals, and optimize accordingly.
• Build and lead a team of staff, freelancers, and agencies.

Skills

Marketing leadership

Audience building

Brand growth

Strategic planning

Communication

Project management

Analytics

Team development

Creative collaboration

Adaptability

Education

Bachelor's degree

Tools

CRM

Email marketing

SMS marketing

Google Analytics

Paid media

Conversion optimization

Job description

GRIDLIFE is seeking a Marketing Director to lead marketing across events, units, and projects, translating company goals into audience strategies, campaigns, budgets, and measurable outcomes. You’ll focus on brand awareness, ticket sales, customer acquisition, retention, and lifecycle marketing, collaborating with creative, events, motorsports, and partnerships teams.

You’ll build and lead a team of full-time hires, freelancers, and agencies, setting direction, developing people, and evolving