Marketing Director: Lead Growth & Brand (Remote Optional)

PerkinElmer; Springfield (IL); Hybrid; USD 140,000 - 180,000; Full time

Job summary

PerkinElmer is seeking a Marketing Director to oversee strategic direction and execution in Springfield, Illinois. This role involves driving lead generation, collaborating with sales teams, and managing marketing initiatives aligned with company goals.

Ideal candidates will have extensive experience in marketing leadership, preferably within the life sciences sector. They should demonstrate strong analytical skills, excellent communication, and the ability to manage multiple projects effectively. The position can be remote but requires occasional travel for business needs.

Qualifications

• 7-10 years of marketing leadership experience in the life science industry.
• Excellent analytical and strategic thinking skills.
• Self-motivated leader with strong organizational skills.

Responsibilities

• Develop customer-centric communication strategies across digital channels.
• Manage the annual marketing budget and lead growth initiatives.
• Mentor direct reports and drive a strong team culture.

Skills

Marketing leadership

Analytical thinking

Communication skills

Project management

CRM tool proficiency

Education

Bachelor's degree in marketing or business

Tools

HubSpot

Salesforce

Social media platforms

Job description

PerkinElmer is seeking a Marketing Director to oversee strategic direction and execution in Springfield, Illinois. This role involves driving lead generation, collaborating with sales teams, and managing marketing initiatives aligned with company goals.

Ideal candidates will have extensive experience in marketing leadership, preferably within the life sciences sector. They should demonstrate strong analytical skills, excellent communication, and the ability to manage multiple projects effectively. The position can be remote but requires occasional travel for business needs.