Marketing Director - Kentucky Oaks Mall

Cafaro; Paducah (KY); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Dental & Vision insurance

Life and disability insurance

Paid time off

Wellness program

Paid holidays

401(k) retirement plan

Job summary

Cafaro Company at Kentucky Oaks Mall seeks an energetic marketing leader to oversee community-focused marketing, events, and sponsorships. You will develop comprehensive plans, manage budgets, and engage merchants to grow traffic and promotional income.

The role requires strong leadership, communication, and project management skills to elevate the mall’s brand and drive engagement with local partners.

Qualifications

• Bachelor's degree in Marketing or related field required.
• 3-5 years' experience managing a Marketing Team and sizable Marketing budget preferred.
• Knowledge of marketing fundamentals and research.
• Ability to learn and use new systems.
• Strong organizational and time management skills.
• Excellent interpersonal, oral and written communication skills.
• Ability to manage multiple tasks and priorities.
• Attention to detail and proficiency with typical software tools.

Responsibilities

• Develop and execute comprehensive marketing plans to increase mall traffic.
• Create and manage promotional events and sponsorships to drive income.
• Oversee social media across Instagram, Facebook, TikTok and the center’s website.
• Collaborate with merchants and corporate marketing to maximize benefits.
• Prepare and monitor annual marketing budget and expenses.
• Build relationships with community groups and local media.

Skills

Marketing basics

Social media

Communication

Time management

Organizational skills

Excel

PowerPoint

MS Word

Content management system

Education

Bachelor's degree in Marketing

Tools

Content Management System

Excel

PowerPoint

MS Word

Job description

Kentucky Oaks Mall is seeking an energetic, community minded, results-driven individual with a passion for marketing, event planning and building relationships to oversee related responsibilities for a community shopping center. The ideal candidate will bring expertise in advertising, public relations, event planning, and a proven track record in driving sales and securing sponsorships. This role will require the creation and execution of comprehensive marketing plans, promotional events, and the management of marketing budgets to ensure impactful and cost-effective initiatives. The candidate should be a strategic thinker with excellent leadership and communication skills to effectively elevate the mall's brand presence and engagement.

In This Role, You Will:

• Use your creativity to develop new opportunities to increase mall traffic through engaging and community minded events

• Manage key social media platforms including but not limited to Instagram, Facebook and TikTok as well as the center’s website through a content management system. This includes acting as a mall influencer and creating trending content yearround.
• Develop and identify new opportunities to increase sponsorship and mall promotional income, consistently working toward achieving the promotional income goals set by Corporate Marketing

• Stay informed on community and regional activities to help keep corporate abreast the community’s needs; represent the center on community boards as deemed appropriate
• Participate in corporate advertising, marketing, and promotional programs, enhancing and fully utilizing offered concepts to maximize benefits for the center

• Collaborate on the preparation and approval of an annual marketing budget, ensuring accuracy in detailing income sources, promotional expenses, and advertising costs
• Establish and maintain strong, proactive relationships with all merchants, fostering a spirit of unity and collaboration between the management office and retail partners
• Actively engage with community groups and organizations in a Public Relations capacity, positioning the center as an integral part of the community; partner with local media and businesses to sponsor events
• Manage the inventory and care of promotional materials, seasonal decor, and promotional supply rooms, ensuring organized storage and easy access for staff
• Perform mall office duties, including weekend shifts, and work collaboratively with all mall office staff members
• Stay informed on industry trends through trade publications, newsletters, and communications with Corporate Marketing Managers and industry peers
• Participate in corporate advertising, marketing, and promotional programs, enhancing and fully utilizing offered concepts to maximize benefits for the center
• Maintain open communication with the corporate marketing office, regularly updating them on key events and issues affecting the center
• Utilize strong sales skills to set meetings, present proposals, and generate income through sponsorships, media partnerships, and on-mall advertising
• Be open to periodic travel as required by the role such as the annual TEAM Conference in Ohio

Why You'll Love Working with Us:

When you join the Cafaro Company you become part of the Cafaro Team and Family. You will work alongside team members to achieve ambitious and exciting goals every day.

As an employee with Cafaro, you will also benefit from the following:

• Competitive health care plan with low deductibles.
• Dental & Vision insurance.
• Life and Long-Term Disability insurance
• Annual paid time off benefits
• Comprehensive wellness plan
• Nine paid holidays are provided annually.
• A Safe Harbor 401(k) retirement plan

Your Qualifications:

• A Bachelor’s degree in Marketing or related field
• 3-5 years' experience managing a Marketing Team and sizable Marketing budget preferred
• Knowledge of marketing fundamentals and research
• Ability to learn and use new systems
• Strong organizational and time management skills
• Excellent interpersonal, oral and written communication skills
• Ability to deal with multiple tasks effectively and establish priorities
• Strong attention to detail
• Excellent with PC, Excel, MS Word, PowerPoint, and Social Media skills

Why Cafaro:

For over 75 years, we have been dedicated to bringing high-quality retail developments to communities across America. We understand that the needs and preferences of each market evolve, and we respond by creating vibrant centers that serve as destinations for shopping, dining, and entertainment.

This vision was born from the entrepreneurial spirit of our founders, brothers William M. Cafaro and John Cafaro. Their journey began by developing properties for grocery stores, and in 1949, they established the foundation for what would become a leading force in retail development across the nation.

Today, the Cafaro portfolio boasts over 50 properties, encompassing more than 30 million square feet of developed space across 10 states. The third generation of the Cafaro family now leads the company, with Co-Presidents William A. Cafaro and Anthony Cafaro, Jr., guiding this dynamic organization with their unique talents and vision. While embracing innovation, they remain deeply committed to the values of stability and integrity instilled by their father and grandfather.

Cafaro's Mission:

The Cafaro family of companies shall continue our commitment of fiscally managed preservation and growth of our commercial real estate and investment portfolios. Based upon a strategic approach of continuous reinvestment and improvement of our real estate assets and disciplined non real estate asset management and investment, the organization shall maintain its autonomy as a privately controlled family owned business. This commitment recognizes that our people, as an extension of the Cafaro family, constitute our most important resource.

Accordingly, by promoting an environment that values fairness, respect, and recognition, the organization shall endeavor to stimulate amongst its people accountability, personal growth, and self-esteem. The hallmark of the organization shall continue to be characterized by an unparalleled sense of loyalty, pride, dedication, and strong work ethic.

In the tradition of our founders, we shall maintain our present business relationships with honesty, openness, integrity, and credibility. These values shall be the foundation of future relationships as we plan for a future of continued prosperity.

It is the policy of the Company to provide Equal Employment Opportunity to all employees and job applicants.

The employment practices of the Company are conducted without regard to race, creed, color, national origin, disability, sex (except where sex is a bona fide occupational qualification as specified under the Equal Employment Opportunity Act of 1972), religion or age.