Marketing Director - Industrial Automation and SCADA

Xperior Global; Houston, Northern (TX, KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Xperior Global, a Houston-based technology company specializing in industrial automation, SCADA, and edge data acquisition solutions, seeks a Marketing Director to elevate the brand and own the overall marketing strategy. You will strengthen brand positioning, drive demand generation, and build a growing marketing team, collaborating with Sales, Engineering, and Executive Leadership.

This role blends strategic leadership with creative brand development, with potential international expansion as

Qualifications

• 8+ years of marketing experience, including 3+ years in a leadership role.
• Experience in industrial, automation, or technical B2B environments preferred.
• Strong expertise in digital marketing, SEO, and lead generation for long sales cycles.
• Excellent leadership, communication, and cross-functional collaboration.

Responsibilities

• Develop and execute the annual marketing strategy aligned with growth and revenue goals.
• Define and track KPIs across brand, demand generation, and digital performance.
• Manage the marketing budget and report performance insights to leadership.
• Partner cross-functionally with Sales, Business Development, Engineering, and Executive Leadership.
• Lead SEO and digital growth strategies to increase traffic, engagement, and conversions.
• Oversee HubSpot campaigns, automation workflows, segmentation, and lead scoring.
• Drive multi-channel lead generation across paid search, LinkedIn advertising, and webinars.
• Own website strategy as a core demand generation and brand platform.
• Develop events and partner marketing; travel 25–40%.
• Mentor and grow the marketing team; foster a high-performance culture.

Skills

Digital marketing

SEO

Lead generation

Storytelling

Leadership

Cross-functional collaboration

Communication

Project management

Education

Bachelor’s degree in Marketing, Communications, or Business

Tools

GA4

SEMrush

HubSpot

Job description

Marketing Director - Industrial Automation and SCADA

Location: Houston, TX
Department: Marketing

About the Role

Our client is a Houston-based technology company specializing in industrial automation, SCADA, and edge data acquisition solutions. With more than 30 years of continuous growth, they support customers across critical infrastructure sectors including:

Energy

Utilities

Water & wastewater

Manufacturing

Aviation

Known for engineering excellence and long-term customer partnerships, the company is entering an exciting new phase of growth and brand evolution.

This role reports directly to the Executive Vice President, Global Business Development.

Role Overview

The Marketing Director will play a pivotal role in taking the brand to the next level. You will own the overall marketing strategy, strengthen brand positioning, and drive demand generation while building and leading a growing marketing team.

This position blends:

Strategic leadership

Creative brand development

You will work closely with Sales, Engineering, and Executive Leadership, with strong potential to expand into international markets as the company grows.

Key Responsibilities

Strategic Development

Develop and execute the annual marketing strategy aligned with growth and revenue goals

Define and track KPIs across brand, demand generation, and digital performance

Manage the marketing budget and report performance insights to leadership

Partner cross-functionally with Sales, Business Development, Engineering, and Executive Leadership

Lead SEO and digital growth strategies to increase traffic, engagement, and conversions

Oversee HubSpot campaigns, automation workflows, segmentation, and lead scoring

Drive multi-channel lead generation across:

Paid search

LinkedIn advertising

Webinars

Analyze campaign performance and optimize future investments

Content Strategy & Brand Storytelling

Refresh and evolve brand messaging through compelling storytelling and thought leadership

Oversee creation of:

Blogs

Videos

Webinars

Multimedia assets

Ensure consistent messaging across websites, campaigns, and partner channels

Website, Analytics & Performance

Own website strategy as a core demand generation and brand platform

Monitor performance using GA4, SEMrush, and HubSpot

Build dashboards to track web, social, and campaign metrics

Events & Partner Marketing

Develop and lead conference and event strategy aligned with sales objectives

Oversee booth design, messaging, and campaign integration

Collaborate with strategic partners on joint initiatives and co-branded content

Travel to key industry events (approximately 25–40%)

Lead, mentor, and grow the marketing team as the function scales

Foster a collaborative, creative, high-performance culture

Provide structure through clear priorities, timelines, and accountability

Requirements

Bachelor’s degree in Marketing, Communications, or Business (advanced degree preferred)

8+ years of marketing experience, including 3+ years in a leadership role

Experience in industrial, automation, or technical B2B environments (preferred)

Strong expertise in:

Digital marketing

SEO

Lead generation for long sales cycles

Strong creative and storytelling abilities

Collaborative, driven, and comfortable working cross-functionally

Excellent leadership, communication, and project management skills

Highly competitive salary

401(k) with company matching

Profit sharing

Additional benefits package

Interview Process

Virtual interview

On-site interview in Houston, TX (including presentation of marketing story and portfolio)