Growth Marketing Manager (Industrial Automation)

CyberCoders; Boston (MA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

CyberCoders is seeking a Growth Marketing Manager for the Greater Boston Area. This hybrid, full-time role focuses on building and scaling marketing programs to drive awareness, demand generation, and revenue growth within industrial automation sectors.

You will own multi-channel demand generation, ABM strategies, and close collaboration with Sales to optimize lead quality and pipeline velocity. A hands-on, strategic marketer who thrives in a fast-growing tech environment will excel.

Qualifications

• 5+ years of B2B growth or demand generation marketing experience in industrial automation/ manufacturing tech.
• Proven success driving qualified pipeline and revenue growth for complex B2B solutions.
• Experience marketing to manufacturers, OEMs, system integrators, or industrial enterprises.
• Strong understanding of manufacturing buying cycles and technical customer personas.
• Experience executing multi-channel demand generation and account-based marketing initiatives.
• Experience using HubSpot, Salesforce, or similar marketing automation and CRM platforms.
• Strong analytical, communication, and project management skills.
• Comfortable working in a fast-paced, high-growth environment.

Responsibilities

• Develop and execute demand generation strategies that drive qualified pipeline and revenue growth.
• Build integrated marketing campaigns across digital, content, email, webinars, events, partner marketing, and ABM.
• Create compelling messaging for technical buyers and manufacturing decision makers.
• Partner with Sales to improve lead quality, conversion rates, and go-to-market execution.
• Plan and execute industry trade shows, customer events, and marketing programs.
• Develop technical content including customer stories, product messaging, webinars, white papers, and campaign assets.
• Manage marketing automation, lead nurturing, and CRM workflows.
• Track campaign performance, pipeline contribution, and marketing ROI while optimizing programs.
• Help establish scalable marketing processes, reporting, and best practices.

Skills

Demand generation

B2B marketing

Multi-channel campaigns

ABM (account-based marketing)

Marketing automation

CRM analytics

Cross-functional collaboration

Tools

HubSpot

Salesforce

Job description

Growth Marketing Manager (Industrial Automation)

Hybrid in Greater Boston Area | Full-Time

We are partnering with a rapidly growing, venture-backed technology company that develops advanced software solutions for industrial and manufacturing organizations. As the company continues to expand, they are seeking a Growth Marketing Manager to build and scale marketing initiatives that drive awareness, demand generation, and revenue growth.

This is a highly visible opportunity for a hands‑on marketing leader who thrives in a fast-paced environment and enjoys building programs from the ground up.

What You’ll Do

• Develop and execute demand generation strategies that drive qualified pipeline and revenue growth.
• Build integrated marketing campaigns across digital, content, email, webinars, events, partner marketing, and ABM.
• Create compelling messaging for technical buyers and manufacturing decision makers.
• Partner closely with Sales to improve lead quality, conversion rates, and go-to-market execution.
• Plan and execute industry trade shows, customer events, and marketing programs.
• Develop technical content including customer stories, product messaging, webinars, white papers, and campaign assets.
• Manage marketing automation, lead nurturing, and CRM workflows.
• Track campaign performance, pipeline contribution, and marketing ROI while continuously optimizing programs.
• Help establish scalable marketing processes, reporting, and best practices.

Required Qualifications

• 5+ years of B2B growth or demand generation marketing experience supporting industrial automation, manufacturing technology, robotics, industrial software, factory automation, or related technical products.
• Proven success driving qualified pipeline and revenue growth for complex B2B solutions.
• Experience marketing to manufacturers, OEMs, system integrators, or industrial enterprises.
• Strong understanding of manufacturing buying cycles and technical customer personas.
• Experience executing multi-channel demand generation and account-based marketing initiatives.
• Experience using HubSpot, Salesforce, or similar marketing automation and CRM platforms.
• Strong analytical, communication, and project management skills.
• Comfortable working in a fast-paced, high-growth environment.

Preferred Qualifications

• Experience marketing industrial software, robotics, automation, machine vision, IIoT, smart manufacturing, or Industry 4.0 solutions.
• Experience supporting enterprise sales organizations with long, consultative sales cycles.
• Experience with major industrial trade shows and industry marketing programs.
• Existing relationships within the industrial automation or manufacturing technology ecosystem.
• Startup or venture-backed company experience.

Why Join

• Hybrid opportunity based in the Greater Boston Area
• Competitive compensation, bonus, and equity
• High‑growth, venture‑backed technology company
• Opportunity to make a significant impact on company growth
• High level of ownership and autonomy
• Build and scale a marketing function from the ground up