Marketing Director - Industrial

KEWAZO; United States; Remote; USD 100,000 - 140,000; Full time

Job summary

Kewazo is seeking a Marketing Director - Industrial to lead revenue-focused marketing in the United States. This hands-on role requires building from zero to real revenue, partnering with sales, and owning ABM, demand gen, content, events, and operations.

You will work with a designer, revenue operations and AI GTM team, and account executives across North America and Europe. Travel to conferences and customer sites is expected as needed, reporting to the CEO.

Qualifications

• Be the first or only marketing professional in the company and grow revenue
• Generalist across channels: performance marketing, email, website, SEO, content, events, ops
• Strong background in account-based marketing and pipeline generation
• Experience working closely with sales in revenue-driven environments
• Practical use of AI in GTM, not just vocabulary
• Ability to manage a small budget effectively and explain decisions
• B2B industrial, manufacturing, or petrochemical experience is a plus
• Willing to travel for conferences, customer sites, and team time in Houston

Responsibilities

• Develop and execute ABM strategies for key accounts in oil, gas, and chemical industries
• Map stakeholders and design multi-touch engagement plans
• Collaborate with sales to identify targets and accelerate deals
• Design campaigns to generate qualified leads and measurable pipeline
• Track performance and optimize based on revenue impact
• Own website analytics, SEO, paid campaigns, and email campaigns
• Lead creation of case studies, technical content, and thought leadership
• Coordinate events strategy and booth presence to feed ABM pipeline
• Oversee marketing operations and ensure alignment with revenue goals
• Leverage AI across marketing stack with the GTM engineering team

Skills

First marketing role

ABM and pipeline

Revenue-driven marketing

Sales collaboration

AI in GTM

Budget conscious

B2B industrial experience

Willing to travel

Job description

Marketing Director - Industrial

About Kewazo

Kewazo is a robotics and AI company automating heavy industry. Our lifting robot, LIFTBOT, reduces crane time and manual handling to improve safety, reduce costs, and increase schedule reliability during maintenance, turnarounds, and capital projects. Our systems run at sites operated by some of the largest energy and chemical companies in North America and Europe.

Position details

• Title: Marketing Director - Industrial
• Location: Remote within the United States. Houston is a plus, not a requirement.
• Employment type: Full-time
• Reports to: CEO
• Start date: As soon as possible

About the role

This is a revenue-focused marketing leadership role. Marketing at Kewazo is not brand-first, it is pipeline-first. Every activity should contribute to measurable pipeline and revenue, and you will work in close partnership with sales as one integrated go-to-market team.

You own marketing end to end. This is a hands on role for someone who has been the first or only marketer at a company and grew it, not for someone who wants to manage a department. You will not be doing it alone: you will work with a full-time visual designer, a revenue operations and AI GTM engineering team, a business development representative, and account executives across North America and Europe. What we do not have today is one person who owns marketing as a whole. That is this role.

Account-based marketing and pipeline growth

• Develop and execute ABM strategies targeting key accounts across oil, gas, and chemical industries
• Map stakeholders within asset owners and contractors, and design multi-touch engagement strategies
• Collaborate with sales to identify high-value targets and support deal acceleration
• Design campaigns that generate qualified leads and measurable pipeline contribution
• Track performance and optimize campaigns based on revenue impact

Demand generation and digital

• Own the website: analytics, landing pages, conversion, and testing
• Own search and answer engine optimization, so buyers find us both in search and through the AI tools they now use to research
• Run paid campaigns on a defined budget, and be able to explain where every dollar of it goes
• Run cold and warm email at scale, including nurture and upsell sequences
• Build intent signals from public and third-party sources and turn them into scored target lists our BDR and account executives can act on

Content and thought leadership

• Lead the creation of case studies, technical content, customer stories, and thought‑leadership articles
• Develop video content and industrial storytelling assets
• Ensure consistent messaging across the website, social media, and event materials
• Strengthen Kewazo's position as a leader in industrial automation and robotics

Events and market presence

• Plan and execute the event strategy across oil, gas, and heavy industry conferences, which is where much of our pipeline comes from today
• Manage booth presence, content preparation, and on‑site coordination
• Use events for account penetration and to feed the ABM motion

Marketing operations and AI

• Oversee day-to-day marketing execution and operations, and build processes that keep marketing tied to revenue
• Coordinate design, external agencies, and freelancers so we get more done than our headcount suggests
• Use AI across the stack, and work with our AI GTM engineering team to automate work that would otherwise need a bigger team

What we are looking for

• You have been the first or only marketer at a company and grew it from close to zero to real revenue. This matters to us more than any other line on your CV.
• You are a generalist who does the work: performance marketing, email, website, SEO and GEO, content, events, and marketing operations
• Strong background in account-based marketing and a track record of pipeline-generating strategies
• Experience working closely with sales teams in revenue-driven environments
• You use AI in practice, not in vocabulary. You already build with it, and you have opinions about where it helps and where it does not.
• You know how to spend a small budget well and can explain your reasoning
• B2B experience selling into industrial, manufacturing, or other regulated sectors is a plus, and refining and petrochemical experience is a big plus. We will get you up to speed, and our team and materials will help.
• Highly execution-driven and comfortable handling both strategic planning and operational tasks. This role rows and steers.
• Willing to travel for conferences, customer sites, and time with the team in Houston

Nice to have

• Copywriting ability, so you are not blocked waiting on someone else to write
• Enough visual design sense to brief our designer well, or to produce something usable yourself
• Podcast production experience. We see an opening for industrial and turnaround content and would support you in running it.

Why Kewazo

• You own the function. There is no marketing layer above you to work around, and you report to the CEO.
• You shape the go-to-market strategy in North America
• High autonomy, high ownership, high impact, in an international and execution-driven team with offices in Houston and Munich

Compensation and benefits

• Base salary of $100,000 to $140,000, depending on experience
• A real budget for tools and paid campaigns
• Medical insurance and paid time off
• The opportunity to build and scale the North American marketing function