Marketing Director: Growth Strategy & Brand Leadership

Hendrickson; Woodridge (IL); On-site; USD 120,000 - 200,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Life, travel, and disability insurance

401K and pension plan

Paid holidays and vacation

Wellness program

Employee Assistance Program

Job summary

Hendrickson is seeking a Director of Marketing to create and execute a strategy driving growth by market research, pricing initiatives, and customer-focused tactics. This role leads MARCOM for multiple brands within the Specialty Products Group and partners with field and OEM sales to capitalize on opportunities and close gaps.

The position requires 10+ years in industrial marketing or product management, strong financial acumen, and superior leadership and communication skills.

Qualifications

• Bachelor's degree in business or marketing required.
• Master's or advanced degree preferred.
• 10+ years of industrial marketing or product management experience.

Responsibilities

• Develop near- and long-term strategic direction using understanding of market trends, customers, and competitor dynamics.
• Develop and manage strategies for multiple brands within the Specialty Products Group.
• Maintain strong connection with field & OEM sales to identify product opportunities & gaps.
• Utilize CRM as a tool to ensure appropriate product focus and sales team effectiveness.
• Lead and manage new product development marketing related activities.
• Establish and maintain appropriate systems for measuring all key areas of the business.
• Contribute to overall divisional strategy and operating plans and forecasts.
• Actively participates in SPG staff and in the review of functional and divisional performance.
• Lead the process of acquiring information to make market-related decisions and measure our progress toward exceeding customer expectations.
• Lead the process to define product attributes that exceed customer needs and ensure competitive advantages consistent with our business strategies.
• Develop and implement annual business and financial plans with specific actions to accomplish the objectives of the business.
• Plan and manage performance of the business unit to achieve stated objectives, timelines, and budgets.
• Direct MARCOM activities through corporate resources.
• Other duties as assigned.

Skills

Strategic marketing

Market analysis

Leadership

Communication

Presentation skills

Cross-functional collaboration

Project management

Financial acumen

Organizational skills

People skills

Education

Bachelor's degree in business/marketing

Master's degree preferred

Tools

CRM software

Job description

Hendrickson is seeking a Director of Marketing to create and execute a strategy driving growth by market research, pricing initiatives, and customer-focused tactics. This role leads MARCOM for multiple brands within the Specialty Products Group and partners with field and OEM sales to capitalize on opportunities and close gaps.

The position requires 10+ years in industrial marketing or product management, strong financial acumen, and superior leadership and communication skills.