Marketing Director: Growth, Digital Strategy & Campaigns

San Francisco Conservatory of Music; San Francisco (CA); On-site; USD 110,000 - 130,000; Full time

Benefits offered by this job

Paid vacation & holidays

Health, long-term disability, and life

403(b) retirement plan

Job summary

San Francisco Conservatory of Music seeks a Director of Marketing to lead strategy, execution, and optimization of integrated marketing initiatives. You will coordinate paid, owned, and digital channels to advance student recruitment, performance attendance, and institutional visibility.

The role requires hands-on leadership, collaboration with editorial and creative teams, and the ability to translate priorities into measurable campaigns with clear audiences and channels.

Qualifications

• 7+ years of marketing experience with leadership responsibilities.
• Hands-on with paid search and social advertising, email marketing, and analytics.
• Experience managing multiple campaigns and cross-functional teams.

Responsibilities

• Develop and execute integrated marketing strategies to support recruitment, attendance, and institutional visibility.
• Translate goals into actionable plans with audiences, messaging, channels, budgets, and timelines.
• Lead marketing initiatives across paid, owned, and digital channels in collaboration with Admissions, Advancement, and leadership.

Skills

Marketing leadership

Paid search & social

Email marketing & analytics

Project management

Communication

Data-driven decision making

Education

Bachelor's degree

Tools

Google Ads

Meta Ads Manager

Web analytics tools

Job description

San Francisco Conservatory of Music seeks a Director of Marketing to lead strategy, execution, and optimization of integrated marketing initiatives. You will coordinate paid, owned, and digital channels to advance student recruitment, performance attendance, and institutional visibility.

The role requires hands-on leadership, collaboration with editorial and creative teams, and the ability to translate priorities into measurable campaigns with clear audiences and channels.