Marketing Director: Brand Strategy & Growth Leader

LH CLUB LLC; Madison (MS); On-site; USD 90,000 - 140,000; Full time

Job summary

Club4Fitness is seeking a Marketing Director to drive local and brand marketing strategies, create authentic content, and grow member engagement across social platforms. You will lead cross-functional teams, manage campaigns, and develop education programs for field staff.

The role requires strong leadership, a hands-on approach to marketing automation, and the ability to travel up to 15% for openings and events. A four-year marketing degree and 5+ years in marketing are expected.

Qualifications

• Demonstrated track record of success in field/promotional marketing.
• Strategic thinker with ability to manage campaigns from concept to execution.
• Strong written and verbal communication skills; adept at cross-functional collaboration.

Responsibilities

• Creates social media strategy and location pages to drive engagement.
• Builds social calendar and posting schedule for pre-sales and openings.
• Develops local store marketing plans and educates field teams.
• Manages brand content and copywriting for posts and ads.
• Oversees budgets by location for local social activities.
• Collaborates with operations and management to promote topics via posts and brand ambassadors.
• Analyzes campaigns and reports on effectiveness monthly.

Skills

Marketing strategy

Project management

Strong communication

Leadership

Social media management

Marketing automation

Content creation

Analytics

Hubspot

Marketo

Education

Four-year degree in marketing

Tools

Hubspot

Marketo

Job description

Club4Fitness is seeking a Marketing Director to drive local and brand marketing strategies, create authentic content, and grow member engagement across social platforms. You will lead cross-functional teams, manage campaigns, and develop education programs for field staff.

The role requires strong leadership, a hands-on approach to marketing automation, and the ability to travel up to 15% for openings and events. A four-year marketing degree and 5+ years in marketing are expected.