Marketing Director for Master-Planned Community

A. Duda & Sons, Inc.; Melbourne (FL); On-site; USD 120,000 - 160,000; Full time

Job summary

The Viera Company, a subsidiary of A. Duda & Sons, Inc., is seeking an experienced Director of Marketing to lead the marketing vision for Viera and drive residential and commercial real estate sales.

This leadership role oversees integrated marketing initiatives that strengthen the Viera brand, generate demand, and support growth across the community. Success in this role requires extensive real estate marketing experience, including MPC exposure, with a proven track record of driving awareness,

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 10+ years of real estate marketing experience, preferably within an MPC or large-scale homebuilding environment.
• Proven track record of developing and executing marketing strategies that drive sales, revenue growth and brand awareness.
• Experience leading integrated marketing campaigns across digital, social, web, print, and traditional advertising channels.
• Demonstrated success managing agencies, vendors, marketing budgets, and strategic partnerships.
• Strong analytical, leadership, and relationship-building skills.

Responsibilities

• Develop and lead an integrated marketing strategy for Viera, aligning residential and commercial sales objectives with market trends, customer insights, and business goals.
• Create and execute innovative, multi-channel marketing campaigns across digital, social media, web, print, outdoor advertising, and other promotional platforms to strengthen brand awareness and drive sales.
• Manage relationships with advertising agencies, web design partners, market research firms, vendors, and other external partners while ensuring effective budget management and measurable results.
• Analyze demographic, market, and consumer data to identify trends and opportunities that support growth within Viera, the Space Coast, and future expansion initiatives.
• Partner closely with senior leadership, sales, development, communications, and community management teams to develop cohesive messaging and marketing strategies across all business units.
• Oversee the Viera website, Viera Vision magazine, marketing budgets, community partnerships, and promotional initiatives while providing leadership and guidance to the Marketing & Event Coordinator.

Skills

Integrated marketing strategy

Multi-channel campaigns

Agency management

Budget management

Data analysis

Leadership

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

The Viera Company, a subsidiary of A. Duda & Sons, Inc., is seeking an experienced Director of Marketing to lead the marketing vision for Viera and drive residential and commercial real estate sales.

This leadership role oversees integrated marketing initiatives that strengthen the Viera brand, generate demand, and support growth across the community. Success in this role requires extensive real estate marketing experience, including MPC exposure, with a proven track record of driving awareness,