Marketing Director: Drive Strategy & Digital Campaigns

Lennar; Honolulu (HI); On-site; USD 120,000 - 180,000; Full time

Job summary

Lennar is seeking a Director of Marketing to oversee the Division's marketing and communications strategies, ensuring compliance, strategic execution and efficiency. You will work with Division Leadership to align branding, digital campaigns and events with business goals.

The role involves leading cross-functional teams, managing relationships with agencies, and continually optimizing marketing spend while improving campaign performance across channels.

Qualifications

• Bachelor’s degree in a related field required.
• Strong communication, organizational and interpersonal skills.
• Ability to manage deadlines and handle public relations professionally.
• Experience with marketing analytics and digital campaigns preferred.
• Knowledge of Microsoft Office, Google Analytics and Sprinklr.

Responsibilities

• Oversee and update Division advertising, public relations and marketing strategy.
• Manage mass and social media marketing, Lennar.com maintenance, branding and events.
• Develop Realtor involvement and outreach programs.
• Support Division events strategy and post-event analysis to drive change.
• Collaborate with partners on marketing collateral, campaigns and compliance.
• Ensure branding consistency across model homes and community signage.

Job description

Lennar is seeking a Director of Marketing to oversee the Division's marketing and communications strategies, ensuring compliance, strategic execution and efficiency. You will work with Division Leadership to align branding, digital campaigns and events with business goals.

The role involves leading cross-functional teams, managing relationships with agencies, and continually optimizing marketing spend while improving campaign performance across channels.