Marketing Director, Demand Generation

Smartling; United States; Remote; USD 150,000 - 180,000; Full time

Job summary

Join a forward-thinking company as a Director of Demand Generation, where you'll lead a dynamic team in crafting and executing innovative marketing strategies. This role is pivotal in driving new business growth through multi-channel campaigns, optimizing the marketing funnel, and collaborating closely with sales and product marketing. You'll leverage your extensive experience in B2B marketing to build scalable programs that generate qualified leads and revenue. Embrace the freedom of a remote-first environment while contributing to a vibrant company culture that values growth, wellness, and work-life balance. If you're ready to make an impact in a tech-driven landscape, this opportunity is for you.

Benefits

401(k) with company match

Health insurance

Flexible PTO

Generous parental leave

Employee referral program

Apple equipment

Qualifications

• 7+ years in B2B marketing, with 3 years in demand generation leadership.
• Proven track record in multi-channel demand generation programs.

Responsibilities

• Own strategy and execution of demand generation programs.
• Collaborate with sales and marketing teams to drive new business.

Skills

B2B Marketing

Demand Generation

Campaign Performance Optimization

Analytical Skills

Leadership

Communication

Education

Bachelor’s degree in Marketing

MBA

Tools

Hubspot

Salesforce

Marketing Automation Platforms

Job description

Smartling was founded 14 years ago to make localization and translation seamless. Today, Smartling is profitable and backed by Battery Ventures, a global technology-focused investment firm, supporting company growth and expanding our market share and leadership position. We are the only cloud-based, AI-enabled translation platform that combines a Neural Machine Translation Hub and professional language services empowering teams to collaborate in real-time to create experiences customers love.

We are seeking an experienced Demand Generation professional to join our team. Reporting to the CMO, the Director of Demand Gen will lead a team tasked with marketing funnel strategy, optimization and demand generation. Your responsibilities will include the planning, management and execution of marketing efforts. Working closely in partnership with the Sales, Business Development and the larger marketing team, you will be tasked with driving new business and growth across customers for the company’s software and services. The ideal candidate will work independently as well as collaboratively with all members of the marketing team to realize channel mix that drives Smartling’s go-to-market strategies and generates qualified leads. You will be using marketing tactics including email nurture, events, digital advertising, integrated publisher programs, website content, social media, social selling, and others.

Tasks at hand

• Own the strategy, planning, and execution of all demand generation programs to drive qualified pipeline and revenue
• Build and optimize multi-channel campaigns across paid media, email, SEO, events, content syndication, and more
• Partner with sales leadership to define lead scoring, funnel stages, and handoff processes to ensure seamless conversion
• Collaborate with product marketing to develop messaging, content, and offers that align with buyer personas and customer journey
• Lead forecasting and reporting of pipeline contribution, CAC, and campaign ROI; regularly present insights to executive leadership
• Manage and optimize the marketing tech stack (e.g., MAP, CRM, ABM, analytics tools) to enable scalable, data-driven marketing
• Oversee the performance and growth of a small team, including campaign managers and digital specialists
• Test and iterate on campaign strategy using A/B testing, audience segmentation, and personalization
• Drive the strategy for ABM programs in key enterprise accounts in collaboration with sales and customer success

Must Haves

• 7+ years of experience in B2B marketing with at least 3 years in a demand generation or growth leadership role
• Proven track record of building and scaling multi-channel demand generation programs that drive qualified pipeline and revenue
• Strong understanding of marketing funnel metrics, attribution models, and campaign performance optimization
• Hands-on experience with marketing automation platforms (e.g., Hubspot) and CRM systems (e.g., Salesforce)
• Comfortable managing media budgets, forecasting, and optimizing ROI
• Experience partnering with sales and SDR teams to align on campaign strategy, lead quality, and pipeline acceleration
• Analytical mindset with the ability to translate data into insights and actions
• Strong leadership and people management skills—experience building and mentoring a high-performing team
• Excellent communication and collaboration skills—able to work cross-functionally with product marketing, content, ops, and sales
• Experience in a SaaS, tech, or startup environment preferred
• Bachelor’s degree in Marketing, Business, or a related field; MBA a plus

You are

• A team-player. Ability to work effectively and cross-functionally within all levels of management, both internally and externally.
• Detail Oriented. A detailed record keeper
• Self-organized. Self-starter and eager to grow
• Process Oriented. A strong project manager and decision maker
• Highly communicative. Communicating effectively across all levels

Freedom - we are remote first

Growth - an opportunity to learn and advance your career

Wealth - we offer a competitive salary and 401(k) + company match

Wellness - health insurance; free medical plan for you and your family

Balance - flexible PTO + 11 holidays; generous parental leave

Culture - an energetic, value-driven, and fun culture and team spirit

Bonus - employee referral program and Apple equipment

We prefer candidates based in EST at this time.

Smartling is proud to be an equal-opportunity employer. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, skills, and experiences.

We use E-verify platform for the work authorization verifications.

The US national pay for this role is $150,000-$180,000. Final offer amounts are determined by multiple factors, including geographic location, as well as candidate experience and expertise, and may vary from the amounts listed.

*To work from home, you must have a strong internet connection, quiet space, and a professional (distraction and clutter-free) background.

Apply for this job

* indicates a required field