Marketing Director - Camp Enrollment & Growth

Roman Catholic Bishop of Manchester; Gilmanton Ironworks (NH); On-site; USD 70,000 - 95,000; Full time

Job summary

The Roman Catholic Bishop of Manchester is seeking a Marketing Director to expand camper enrollment at Camps Bernadette & Fatima. The role works with the Executive Director, Resident Directors, and Camp Registrar to develop enrollment plans and campaigns that reflect Catholic identity.

During summer, the director coordinates open houses and events, builds partnerships with parishes and schools, and oversees a budget for advertising and communications.

Qualifications

• Bachelor's degree required and 5+ years in marketing, enrollment, admissions, or communications.
• Practicing Catholic in good standing with the Church.
• Working knowledge of the Catholic Church and Church teaching.
• Superior interpersonal and presentation skills.
• Proficiency with websites, social media, email platforms, paid advertising, and CRM or registration databases.
• Acts as a public face and voice of the camps representing our mission, vision, and values.
• Outstanding verbal and written communication skills.
• Preferred: connections with Catholic parishes, schools, or ministries in New England.

Responsibilities

• Increase camper enrollment by creating and carrying out an annual marketing and enrollment plan.
• Place the Camps' Mission, Vision, and Values at the front of all campaigns.
• Build a year-round enrollment pipeline through Catholic schools, parishes, and youth programs.
• Travel to give camp presentations and follow up with families to secure registrations.
• Develop partnerships with pastors, youth ministers, and community groups.
• Run campaigns aimed at growing enrollment for each camp.
• Maintain an informative website addressing parental questions.
• Manage the family database and communications to increase retention.
• Manage the advertising budget and report results to the Executive Director.
• Coordinate open houses, tours, and on-site events during the summer.
• Lead recruiting campaigns for staff through Catholic colleges and alumni referrals.

Skills

Public speaking

Digital marketing

CRM / registration databases

Website management

Social media management

Education

Bachelor's degree

Tools

CRM software

Microsoft Office

Job description

The Roman Catholic Bishop of Manchester is seeking a Marketing Director to expand camper enrollment at Camps Bernadette & Fatima. The role works with the Executive Director, Resident Directors, and Camp Registrar to develop enrollment plans and campaigns that reflect Catholic identity.

During summer, the director coordinates open houses and events, builds partnerships with parishes and schools, and oversees a budget for advertising and communications.