Marketing Director, Brand Strategy

Lensa; New York (NY); Hybrid; USD 145,000 - 180,000; Full time

Job summary

Lensa is seeking a Marketing Director for the Dow Jones Brand Marketing team in New York, NY. This strategic leadership role involves shaping the overarching marketing vision, ensuring brand consistency across multi-channel campaigns, and fostering collaboration across various departments. The ideal candidate will have over 12 years of marketing experience, with a strong emphasis on brand strategy and performance marketing.

Benefits

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Comprehensive Insurance Plans

Lifestyle programs & Wellness Resources

Education Benefits

Family Care Benefits & Caregiving Support

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Qualifications

• 12+ years of experience in marketing, with at least 3 years in a leadership role.
• Strong understanding of digital marketing and subscription models.
• Experience in the news or media industry is highly desirable.

Responsibilities

• Define and implement a cohesive marketing strategy that aligns with company goals.
• Lead the creation of integrated campaigns to achieve engagement goals.
• Set and track campaign KPIs to optimize performance.

Skills

Strategic thinking

Campaign management

Brand leadership

Communication skills

Analytical mindset

Education

Bachelor's degree in Marketing or related field

Job description

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Pay found in job post

Retrieved from the description.

Base pay range

$145,000.00/yr - $180,000.00/yr

Lensa is the leading career site for job seekers at every stage of their career. Our client, Dow Jones, is seeking professionals in New York, NY. Apply via Lensa today!

About Us

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About The Team

Our global marketing team champions the voice of the customer and serves as ambassadors of the brand through exemplary direct marketing campaigns. We facilitate seamless collaboration across the company, acting as the bridge that connects various teams. In partnership with our product and sales teams, we drive business growth and add strategic value, uniting the business through a diverse array of initiatives. Our team strives to attract, engage, and retain subscribers through innovative strategies and campaigns. We are committed to exercise a voracious appetite to improve the ways we work and our creative output.

About The Role

The Dow Jones Brand Marketing team is seeking a Marketing Director, Brand Strategy - someone who is a strategic leader that will shape and execute the overarching marketing vision for Dow Jones. This role will ensure consistency, alignment, and excellence across all marketing efforts spanning multiple brands and products. The Marketing Director will collaborate with key stakeholders to develop and implement initiatives that enhance brand equity, support revenue goals, and position Dow Jones as a leader in its industry. This role combines strategic thinking, creative leadership, and operational excellence, requiring a leader who can navigate the complexity of a multi-brand organization while staying focused on measurable impact.

You will report to our VP, Brand Marketing and work hybrid from our NYC Office.

YOU WILL

Strategic Marketing Leadership

• Define and implement a cohesive marketing strategy that aligns with Dow Jones' long-term goals and strengthens its position across core markets.
• Lead the development of brand architecture and positioning strategies, ensuring consistency across all channels and audiences.
  
  

Campaign Development And Execution

• Lead the creation of integrated campaigns, blending brand and performance marketing strategies to achieve subscription and engagement goals.
• Oversee multi-channel campaigns, including digital, print, social, and experiential, ensuring consistent messaging and creative excellence.
  
  

Cross-Department Collaboration

• Work closely with product, sales, and customer experience teams to identify opportunities for growth and ensure cohesive messaging across all touch points.
• Act as a bridge between creative and strategic teams to ensure insights inform execution and creative outputs meet strategic goals.
  
  

Performance Analysis And Optimization

• Set and track campaign KPIs, using data to optimize performance and ensure ROI.
• Analyze market trends and audience insights to refine marketing approaches and identify new growth opportunities.
  
  

Brand Stewardship

• Champion the Dow Jones brand, ensuring all marketing initiatives uphold its integrity and resonate with target audiences.
• Oversee the development and evolution of brand assets, messaging frameworks, and naming conventions.
  
  

YOU HAVE

• The willingness to work on-site in our midtown Manhattan office 3 days each week
• 12+ years of experience in marketing, with at least 3 years in a leadership role
• Proven track record of driving successful brand and performance marketing campaigns
• Strong understanding of digital marketing, subscription models, and audience engagement strategies
• Exceptional communication and leadership skills, with experience managing cross-functional teams and building trust with senior stakeholders
• Analytical mindset with the ability to interpret data and make strategic decisions
• Experience working in news, media, or a fast-paced environment is highly desirable
• Familiarity with balancing editorial and commercial propositions is a plus
  
  

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program
  
  

Learn More About All Our US Benefits

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [e-mail]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area: Dow Jones - CMO - Marketing

Job Category: Marketing & Product Management

Union Status

Non-Union role

Pay Range: $145,000 - $180,000

We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

Req ID: 44830

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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