Marketing Director: Brand, Growth & Strategy

West Music

Coralville (IA)

Hybrid

USD 120,000 - 180,000

Full time

14 days+

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Job summary

West Music in Coralville, IA seeks a Director of Marketing to lead the Marketing team and develop a comprehensive business, marketing, and communications strategy that drives sales and profitability. Reporting to the CEO, you will oversee branding, content governance, and campaign execution across channels to support West Music’s mission to help customers Play now.

Play for life. You will manage internal resources, partner with agencies, and guide budgeting, metrics, and strategic initiatives to

Qualifications

3+ years directly managing a marketing team, including coaching and performance management.
Experience working with C-level executives on strategic initiatives.
Ownership of marketing outcomes tied to revenue or measurable business performance.
Budget management experience including planning and tracking.
Multi-channel marketing experience across several channels.

Responsibilities

Align Marketing team strategies to maximize sales and profitability.
Oversee branding, communications, website, print, social media, and advertising.
Lead design, copywriting, and digital media creation for regional and national campaigns.
Manage external agencies and freelance resources as needed.
Build analytics to measure campaign performance and inform decisions.