Chief Growth & Marketing Officer

Goodwin Recruiting; West Des Moines (IA); Presencial; USD 180 000 - 220 000; Tempo integral

Resumo da oferta

Goodwin Recruiting is recruiting a Senior Vice President of Marketing & Growth in West Des Moines, IA. This executive will report to the President & CEO, shaping the organization’s marketing, growth, and brand strategy while driving revenue and member engagement.

The role requires 10+ years in marketing with 4–5+ years in senior leadership, strong analytics, CRM/AMS experience, and a track record of leading high-performing teams. Relocation or travel within Iowa may be required.

Qualificações

• 10+ years of progressive experience in marketing, growth, or related discipline
• 4–5+ years in senior leadership with people, budgets and initiatives
• Experience translating member needs into products, campaigns or revenue opportunities
• Strong understanding of how marketing, engagement, products, services and revenue work together
• Experience leading and developing high-performing teams
• Experience managing budgets, agencies and vendor relationships
• Experience with media relations and crisis communications
• Exposure to CRM/AMS platforms, marketing analytics and digital marketing strategy
• Bachelor's degree in marketing, communications, business, strategy or related field

Responsabilidades

• Developing and leading the organization's overall marketing and growth strategy
• Creating positioning, packaging and go-to-market strategies to increase participation and revenue
• Identifying new products, services and market opportunities
• Leading member engagement and retention strategy
• Using CRM/AMS data, analytics, surveys and feedback to identify trends
• Developing sponsorship marketing strategies
• Leading brand, communications, media and reputation strategy
• Advancing digital and AI-enabled marketing strategies
• Overseeing media relations and crisis communications
• Supporting advocacy and stakeholder communications
• Leading workforce and employer-brand marketing initiatives
• Mentoring an established marketing and communications team
• Managing budget, agencies and outside partners
• Reporting performance to the Board of Directors
• Location: West Des Moines, Iowa
• Compensation up to $200,000 with benefits

Conhecimentos

Strategic marketing

Growth strategy

Brand strategy

Data analytics

CRM/AMS

Leadership

Budget management

Formação académica

Bachelor's degree in marketing or business

Ferramentas

CRM/AMS platforms

Analytics tools

Descrição da oferta de emprego

Goodwin Recruiting is recruiting a Senior Vice President of Marketing & Growth in West Des Moines, IA. This executive will report to the President & CEO, shaping the organization’s marketing, growth, and brand strategy while driving revenue and member engagement.

The role requires 10+ years in marketing with 4–5+ years in senior leadership, strong analytics, CRM/AMS experience, and a track record of leading high-performing teams. Relocation or travel within Iowa may be required.