Marketing Director

XTru; San Antonio (TX); On-site; USD 135,000 - 195,000; Full time

Job summary

XTru in Texas is seeking an experienced Director of Marketing to own strategy, creative direction, campaigns, and market presence. This hands-on leader will build systems, lead a growing team, and personally drive critical initiatives to completion.

You will collaborate with sales, product, and leadership to ensure consistent, measurable marketing that accelerates demand, supports pipeline, and strengthens the brand across all touchpoints.

Qualifications

• Approximately 7–12+ years of marketing experience, preferably in B2B tech, SaaS, or related fields.
• Proven track record leading marketing teams or functions.
• Strong portfolio with multi-channel campaigns, collateral, and product marketing.

Responsibilities

• Lead the overall marketing function and brand.
• Own strategy, creative direction, campaigns, and demand generation.
• Develop multi-channel campaigns aligned to pipeline goals.
• Create positioning, messaging, and sales enablement materials.
• Oversee website, digital marketing, webinars, and customer marketing.

Skills

Leadership

Project management

Strategic thinking

Storytelling

Cross-functional collaboration

Attention to detail

Hands-on execution

Tools

Adobe Creative Suite

Figma

Canva

PowerPoint

Mailchimp

HubSpot

CRM/Marketing automation

Google Analytics

WordPress

Webinar platforms

Job description

XTru develops technology that helps museums, attractions, nonprofits, and other visitor-serving organizations improve the guest experience. Our platform includes ticketing, memberships, CRM, digital passes, fundraising, guest engagement, and related solutions.

We are growing quickly and are looking for an experienced, hands-on Director of Marketing to take ownership of our marketing strategy, creative direction, campaigns, and overall market presence.

This is not a role for someone who only wants to manage agencies, review reports, or provide high-level strategy. We are looking for a marketing leader who can build the strategy, lead the team, and personally jump in when needed to get great work across the finish line.

ABOUT XTRU

XTru develops technology that helps museums, attractions, nonprofits, and other visitor-serving organizations improve the guest experience. Our platform includes ticketing, memberships, CRM, digital passes, fundraising, guest engagement, and related solutions.

We are growing quickly and are looking for an experienced, hands-on Director of Marketing to take ownership of our marketing strategy, creative direction, campaigns, and overall market presence.

This is not a role for someone who only wants to manage agencies, review reports, or provide high-level strategy. We are looking for a marketing leader who can build the strategy, lead the team, and personally jump in when needed to get great work across the finish line.

WHAT YOU'LL OWN

The Director of Marketing will lead the overall marketing function at XTru and will be responsible for how our company, products, and brand are presented to both prospects and existing customers.

You will work closely with executive leadership, sales, product, and customer-facing teams to create marketing that is polished, effective, consistent, and measurable.

BRAND & CREATIVE

• Own and continuously improve the XTru brand and visual identity.
• Establish standards for marketing collateral, presentations, digital campaigns, website content, and customer communications.
• Oversee the creation of sales decks, one-sheets, brochures, case studies, product sheets, graphics, videos, and other collateral.
• Ensure XTru presents a professional, modern, and consistent image across every customer touchpoint.
• Provide creative direction while also being comfortable personally editing or producing marketing materials when needed.

CAMPAIGNS & DEMAND GENERATION

• Develop and execute integrated marketing campaigns that generate awareness, engagement, demos, and sales opportunities.
• Create campaigns around product launches, new features, customer success stories, industry trends, webinars, and company announcements.
• Build email marketing, nurture, lead-generation, and customer engagement programs.
• Work closely with sales to ensure campaigns support actual pipeline development and revenue goals.
• Develop strategies for reaching both new prospects and existing customers.

PRODUCT MARKETING

• Develop clear positioning and messaging for XTru products and solutions.
• Translate technical product capabilities into compelling customer-facing benefits.
• Create launch plans for new products and features.
• Work with product and sales teams to identify competitive differentiators.
• Develop sales enablement materials that help the sales team communicate XTru's value effectively.

WEBSITE & DIGITAL MARKETING

• Own the marketing strategy and content direction for xtru.com.
• Ensure website content remains current, compelling, and optimized for conversion.
• Oversee landing pages, campaign pages, forms, and other digital marketing assets.
• Manage SEO, paid marketing, social media, and other digital channels where appropriate.
• Track website performance and identify opportunities for improvement.

WEBINARS & CUSTOMER MARKETING

• Develop a regular calendar of webinars, town halls, product demonstrations, and educational content.
• Manage webinar promotion, registration campaigns, reminders, and post-event follow-up.
• Identify opportunities to showcase customers, customer success stories, and industry thought leadership.
• Develop communications that keep current customers engaged with new XTru capabilities.

LEADERSHIP & TEAM DEVELOPMENT

• Lead and develop XTru's marketing team.
• Provide clear priorities, assignments, deadlines, and feedback to junior marketing staff.
• Manage the Events & Field Marketing function.
• Coordinate freelancers, agencies, designers, videographers, and other outside resources when needed.
• Establish processes that allow the department to operate efficiently and consistently.

PLANNING & MEASUREMENT

• Develop an annual marketing strategy, calendar, and budget.
• Establish meaningful marketing KPIs and regularly report results to leadership.
• Measure campaign performance, lead generation, event performance, engagement, and marketing-influenced pipeline.
• Continuously evaluate what is working and adjust strategy accordingly.

WHAT WE'RE LOOKING FOR

• Approximately 7–12+ years of marketing experience, preferably in B2B technology, SaaS, software, attractions, nonprofit technology, hospitality technology, or a related field.
• Prior experience managing a marketing function, team, or significant area of responsibility.
• Strong portfolio demonstrating high-quality campaigns, collateral, presentations, product marketing, digital marketing, or brand work.
• Excellent written communication and storytelling skills.
• Strong visual judgment and a clear understanding of what makes marketing look professional and effective.
• Experience building and executing multi-channel campaigns.
• Experience working closely with sales teams.
• Comfortable working in a fast-moving environment where priorities can change quickly.
• Strong project management skills and attention to detail.
• Willingness to personally execute work rather than simply delegate it.

TOOLS & SKILLS

Experience with several of the following is preferred:

• Adobe Creative Suite, Figma, or Canva
• PowerPoint or similar presentation software
• Mailchimp, HubSpot, or similar email/marketing platforms
• CRM and marketing automation tools
• Google Analytics and digital advertising platforms
• WordPress or similar content management systems
• Webinar and virtual event platforms

WHAT SUCCESS LOOKS LIKE

Within the first year, we expect the Director of Marketing to:

• Establish a consistent and significantly improved XTru brand presence.
• Modernize our primary sales and marketing collateral.
• Create a repeatable marketing campaign calendar.
• Establish a formal product launch process.
• Improve coordination between marketing and sales.
• Build a consistent webinar and customer communication program.
• Develop measurable demand-generation programs.
• Improve the effectiveness and organization of the marketing team.
• Give leadership clear visibility into marketing performance and ROI.

WHO WILL THRIVE HERE

You will probably enjoy this role if you like building things.

XTru is not looking for someone to maintain a large, mature corporate marketing organization. We want someone who sees opportunity, identifies what is missing, creates a plan, and then helps make it happen.

If you are equally comfortable discussing marketing strategy with company leadership and opening a presentation five minutes later to fix a slide yourself, you may be a great fit.