Marketing Director, B2C

Metro Atlanta Chamber; Atlanta (GA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Matching 401(k)

Paid holidays

Health + Dental + Vision + Hearing

Cellphone reimbursement

Parking reimbursement

Gym membership reimbursement

Group Life and AD&D

Job summary

Metro Atlanta Chamber seeks a B2C Marketing Director to lead the development and execution of comprehensive marketing strategies for Atlanta – Where You Belong. You will drive campaigns to attract interns, graduates, and early- to mid-career professionals, partnering with Talent to strengthen the region’s ecosystem.

The ideal candidate brings a strong background in brand, content, design, email, social, SEO/SEM, PPC, analytics, and multi-channel strategy with demonstrated leadership in

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of marketing experience with at least 2 years in leadership.
• Proven track record delivering multi-channel marketing campaigns.

Responsibilities

• Execute content strategies across multiple channels.
• Lead planning, execution, and optimization of campaigns with KPIs.
• Coordinate internal stakeholders including Talent and Communications teams.
• Manage cross-functional marketing initiatives and team priorities.

Skills

Leadership

Campaign management

Digital marketing

Content strategy

Channel activation

Analytics

Communication

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

SEO/SEM tools

Marketing automation

Job description

The B2C Marketing Director will lead the development and execution of comprehensive marketing strategies and campaigns for Atlanta – Where You Belong, focused on attracting talent to metro Atlanta, particularly interns, recent graduates, and early- to mid-career professionals. In partnership with the Talent department, this role will also support and strengthen the region’s thriving talent ecosystem.This role requires a strategic thinker with strong leadership and organizational skills who can effectively manage team priorities, drive marketing initiatives, and collaborate with internal and external stakeholders to achieve shared goals.The ideal candidate will have a strong background in B2C/D2C marketing (brand, content, storytelling, graphic design, email, social, SEO, SEM, ppc/display, multi-channel campaign strategy and execution, analytics), exceptional communication abilities, and a proven track record of delivering successful marketing campaigns.Key Responsibilities:Execute Content Strategies: Develop and implement content strategies that align with MAC goals and drive engagement across multiple channels.Campaign Management: Lead the planning, execution, and optimization of marketing campaigns to achieve desired outcomes and KPIs.Channel Activations: Manage and oversee channel activations, ensuring effective deployment of marketing messages across various platforms.Partnership Activations: Develop and manage partnerships with external organizations and influencers to enhance brand visibility and reach.Performance Reporting: Consolidate and distribute comprehensive performance reports, analyzing data to provide insights and recommendations for future strategies.Coordinate Internal Stakeholders and Department Support: Collaborate closely with internal teams, including Talent and Communications, to align priorities and ensure seamless execution of marketing initiatives. Provide strategic guidance, creative support and marketing execution to support departmental goals and stakeholder engagement.Cross-Functional Marketing Team Coordination: Lead and coordinate marketing initiatives across a team of peers, aligning priorities, fostering collaboration, and ensuring the timely execution and delivery of projects.Qualifications:Bachelor's degree in Marketing, Business, or a related field.8+ years of experience in marketing, with at least 2 years in a leadership or account director role.Proven track record of successfully managing and executing marketing campaigns.Strong understanding of digital marketing, content strategy, and channel activation.Excellent leadership and team management skills.Exceptional communication and interpersonal abilities.Analytical mindset with the ability to interpret data and provide actionable insights.Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.What We Offer:Matching 401(k)3 weeks’ worth of company paid holidays with additional vacation time and sick leaveHealth + Dental + Vision + Hearing benefits that begin on your first day of employmentCellphone, parking, and gym membership reimbursementGroup Life and AD&D coverage at no cost to youThe Metro Atlanta Chamber (MAC) serves as a catalyst for a more prosperous and vibrant metro Atlanta. To advance economic growth and improve our quality of place, MAC is focused on starting, growing, and recruiting companies to our 29-county region. We’re also focused on growing our innovation economy by promoting and strengthening connections to drive Atlanta’s innovation and entrepreneurial culture. MAC is committed to being an active voice for the business community, serving as an advocate for a competitive business climate, advancing diversity, equity, and inclusion as economic imperatives, and telling Atlanta’s story.Our Purpose, Principles, and Core ValuesMAC’s purpose is to UNLEASH ATLANTA’S AMBITION, and in doing so we embody the following principles:Sit Down Together, Stand Up to ActKnock Down Walls, Open DoorsTake the Lead, Share the CreditSharpen the Focus, Expand the ReachAt MAC we naturally exhibit an unwavering commitment to three core values: to be relentless, smart, and all-in. This means every team member is:Relentless. MAC employees take pride in being relentless with an unwavering focus. Our partners trust us to deliver on our commitments. There isn’t room for cutting corners, being aimless, or rejecting change. We are bold and persistent and execute with innovation and edge.Smart. Team members at MAC know that intense curiosity allows us to grow. We leverage instinct, integrity, and data to drive our strategy and achieve our purpose. As problem-solving idea generators, we have a natural advantage in any challenge.All-In. We’re a greater force when we rally together. It doesn’t matter what our title or position is: we trust each other and work as one to multiply our collective impact and achieve ambitious goals.