Marketing Director – Assisted Living

Luxor Healthcare; Independence (MO); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Job summary

Luxor Healthcare in Independence, MO is seeking a Marketing Director to lead outreach for our Assisted & Independent Living community. You will develop strategic plans to drive occupancy, build referral networks, and manage digital marketing, events, and campaigns.

Collaborate with leadership to meet occupancy and revenue goals. Strong communication and relationship-building skills are essential, along with proven results in healthcare marketing and local market knowledge.

Qualifications

• 3+ years of marketing or sales experience in senior living or healthcare.
• Active AL assessor license OR a degree in a healthcare related field to obtain AL Assessor Certificate via DHSS.
• Strong communication and relationship-building skills.
• Proven ability to drive results and meet occupancy targets.

Responsibilities

• Develop and execute comprehensive marketing and sales strategies.
• Build and maintain relationships with referral sources, families, and the local community.
• Manage digital marketing, advertising, and events to promote the community.
• Collaborate with leadership to meet or exceed occupancy and revenue goals.
• Track leads, tours, and move-ins using CRM software.

Skills

Marketing strategy

Sales experience (healthcare)

Communication skills

Relationship building

Education

AL Assessor License or healthcare degree

Tools

CRM software

Job description

Job Title

Marketing Director - Assisted & Independent Living

Marketing Director Job Description

We are seeking a dynamic and results-driven Marketing Director to lead marketing and outreach efforts for our Assisted and Independent Living community. This role is responsible for developing and implementing strategic marketing plans to drive occupancy, increase community awareness, and maintain strong referral relationships.

Marketing Director Key Responsibilities

• Develop and execute comprehensive marketing and sales strategies.
• Build and maintain relationships with referral sources, families, and the local community.
• Manage digital marketing, advertising, and events to promote the community.
• Collaborate with leadership to meet or exceed occupancy and revenue goals.
• Track leads, tours, and move-ins using CRM software.

Marketing Director Qualifications

• 3+ years of marketing or sales experience in senior living or healthcare.
• Active AL assessors license OR a degree in a healthcare related field to obtain AL Assessor Certificate via DHSS
• Strong communication and relationship-building skills.
• Proven ability to drive results and meet occupancy targets.
• Knowledge of local market dynamics and referral networks.