Marketing Director: Senior Living Growth & Occupancy

Luxor Healthcare

Independence (MO)

On-site

USD 90,000 - 150,000

Full time

6 days ago

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Benefits offered by this job

Health insurance

Job summary

Luxor Healthcare in Independence, MO is seeking a Marketing Director to lead outreach for our Assisted & Independent Living community. You will develop strategic plans to drive occupancy, build referral networks, and manage digital marketing, events, and campaigns.

Collaborate with leadership to meet occupancy and revenue goals. Strong communication and relationship-building skills are essential, along with proven results in healthcare marketing and local market knowledge.

Qualifications

3+ years of marketing or sales experience in senior living or healthcare.
Active AL assessor license OR a degree in a healthcare related field to obtain AL Assessor Certificate via DHSS.
Strong communication and relationship-building skills.
Proven ability to drive results and meet occupancy targets.

Responsibilities

Develop and execute comprehensive marketing and sales strategies.
Build and maintain relationships with referral sources, families, and the local community.
Manage digital marketing, advertising, and events to promote the community.
Collaborate with leadership to meet or exceed occupancy and revenue goals.
Track leads, tours, and move-ins using CRM software.