Marketing Director

Established Search; United States; Remote; USD 200,000 - 250,000; Full time

Job summary

A leading healthcare recruitment agency is seeking a Marketing Director to lead initiatives for a pharmaceutical company focused on ophthalmic therapies. The role involves developing marketing strategies, managing budgets, and collaborating with teams to maximize impact. Applicants should have 5+ years in pharmaceuticals marketing, preferably with ophthalmology experience, and a Bachelor’s degree is required. This remote position involves travel as needed.

Qualifications

• 5+ years in pharmaceutical/biotech marketing.
• At least 3 years in ophthalmology or related areas.
• Strong understanding of U.S. pharma regulations.

Responsibilities

• Develop and execute U.S. marketing strategy.
• Lead brand positioning and go-to-market planning.
• Manage marketing budget and vendors.

Skills

Strategic marketing

Leadership

Brand strategy

Cross-functional collaboration

Education

Bachelor’s degree

Advanced degree (MBA or related)

Job description

Direct message the job poster from Established Search

Marketing Director - Ophthalmology

Est Search are excited to be partnered with a growing, innovation-driven pharmaceutical company focused on advancing ophthalmic therapies is seeking a Marketing Director to lead strategic and tactical initiatives across the U.S. market. This individual will be responsible for shaping brand strategy, driving commercial success, and collaborating with cross-functional teams to maximize impact in the ophthalmology space.

Key Responsibilities:

• Develop and execute U.S. marketing strategy for ophthalmic products, ensuring alignment with corporate objectives.
• Lead brand positioning, messaging, and go-to-market planning across multiple channels (HCP, patient, digital, and trade).
• Partner with sales, medical affairs, market access, and global marketing to ensure coordinated execution.
• Oversee market research and competitive intelligence to identify opportunities and risks.
• Manage marketing budget, vendors, and agencies to deliver measurable ROI.
• Drive launch excellence for pipeline products and lifecycle management for in-line brands.

Qualifications:

• Bachelor’s degree required; advanced degree (MBA, life sciences, or related) preferred.
• 5+ years of progressive marketing experience in pharmaceuticals/biotech, with at least 3 years in ophthalmology, specialty pharma, or related therapeutic areas.
• Proven leadership in developing brand strategy and executing multichannel campaigns.
• Strong understanding of U.S. pharma regulations, compliance, and payer dynamics.
• Ability to work in a fast-paced, remote-first environment with cross-functional collaboration.

Location: Remote, USA – Travel required as needed for business and team meetings.

This is a confidential search. Qualified candidates with relevant ophthalmic or specialty pharma marketing expertise are encouraged to apply.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Biotechnology Research and Pharmaceutical Manufacturing

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