Senior Director, US Marketing Brand Lead - Job ID: 1627

Ascendis Pharma; Princeton (NJ); On-site; USD 200,000 - 250,000; Full time

Job summary

A leading biopharmaceutical company seeks a Senior Director, US Marketing Brand Lead to drive strategic marketing for a rare disease product. The role requires strong leadership, collaboration, and marketing excellence to optimize patient and provider value. This position involves significant interaction with stakeholders and a commitment to compliance and strategic planning.

Benefits

401(k) plan with company match

Medical, dental, and vision plans

Company-offered Life and AD&D insurance

Short and long-term disability benefits

Pet Insurance

Employee Assistance Program

Professional Development

Health Saving Account (HSA)

Flexible Spending Accounts

Paid leave benefits for new parents

Qualifications

• 10+ years pharmaceutical and/or biotechnology marketing experience.
• Strong strategic planning skills with demonstrated experience generating deep customer insights.

Responsibilities

• Lead the development of US strategic and tactical marketing and launch plans.
• Implement initiatives to understand key patient and provider needs.
• Manage P&L and ensure alignment around business planning processes.

Skills

Strategic Planning

Problem Solving

Communication

Education

Bachelor's Degree

MBA or Advanced Degree

Job description

Senior Director, US Marketing Brand Lead - Job ID: 1627

Senior Director, US Marketing Brand Lead - Job ID: 1627

Ascendis Pharma is a dynamic, fast-growing global biopharmaceutical company with locations in United States, Denmark, and Europe. Today, we're advancing programs in Endocrinology Rare Disease and Oncology.

Here at Ascendis, we pride ourselves on exceptional science, visionary leadership, and skilled and passionate colleagues.

Guided by our core values of Patients, Science, and Passion, we use our TransCon drug development platform to fulfill our mission of developing new and potentially best-in-class therapies to address unmet medical needs.

Our culture fosters a place where skilled, adaptable, and highly resourceful professionals can truly make their mark. We offer a dynamic workplace for employees to grow and develop their skills.

Position Summary

The Senior Director, US Marketing Brand Lead is responsible for leading the development of US strategic and tactical marketing and launch plans for an endocrinology rare disease product to help ensure that Ascendis optimizes value for the patients and providers we serve.

We are looking for a brand lead who demonstrates marketing excellence in brand strategy, understanding of the marketplace, and an ability to integrate deep patient and caregiver insights into impactful initiatives. This role will lead the US planning for the a new rare disease product launch and will work closely with cross-functional partners. She/he will also need to demonstrate strong leadership, collaboration, and the ability to set a vision and lead through change.

The Senior Director reports to the US Head of Marketing. The expectation is in-office three days a week at Ascendis's Princeton, NJ location to collaborate with team members and colleagues.

Key Responsibilities

• Implement initiatives that maintain a detailed understanding of key patient and provider needs in rare disease with a long-range approach to brand planning
• Effectively partner with all key stakeholders in the US and globally to ensure successful design and execution of brand plans and disease education
• Lead strategic development, execution, and implementation of promotional materials and programs - both branded and unbranded.
• Cultivate and appropriately leverage strong external relationships such as thought leaders, key customers, and patient advocacy organizations
• Closely monitor competitive activities and develop and implement strategies to proactively overcome competitive threats
• Establish key commercial objectives and utilize KPIs to drive decision-making and measure success of marketing initiatives
• Develop and maintain strong relationships with Medical, Regulatory, and Legal to coordinate commercial strategy
• Manage P&L and work closely with stakeholders to ensure alignment around business- planning processes and timelines
• Effectively lead in an environment of strict compliance to all appropriate company and regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives
• Successful people management experience leading teams
• Set a positive example for others including demonstrating the Ascendis Pharma values

Ascendis Pharma is a dynamic, fast-growing global biopharmaceutical company with locations in United States, Denmark, and Europe. Today, we're advancing programs in Endocrinology Rare Disease and Oncology.

Here at Ascendis, we pride ourselves on exceptional science, visionary leadership, and skilled and passionate colleagues.

Guided by our core values of Patients, Science, and Passion, we use our TransCon drug development platform to fulfill our mission of developing new and potentially best-in-class therapies to address unmet medical needs.

Our culture fosters a place where skilled, adaptable, and highly resourceful professionals can truly make their mark. We offer a dynamic workplace for employees to grow and develop their skills.

Position Summary

The Senior Director, US Marketing Brand Lead is responsible for leading the development of US strategic and tactical marketing and launch plans for an endocrinology rare disease product to help ensure that Ascendis optimizes value for the patients and providers we serve.

We are looking for a brand lead who demonstrates marketing excellence in brand strategy, understanding of the marketplace, and an ability to integrate deep patient and caregiver insights into impactful initiatives. This role will lead the US planning for the a new rare disease product launch and will work closely with cross-functional partners. She/he will also need to demonstrate strong leadership, collaboration, and the ability to set a vision and lead through change.

The Senior Director reports to the US Head of Marketing. The expectation is in-office three days a week at Ascendis's Princeton, NJ location to collaborate with team members and colleagues.

Key Responsibilities

• Implement initiatives that maintain a detailed understanding of key patient and provider needs in rare disease with a long-range approach to brand planning
• Effectively partner with all key stakeholders in the US and globally to ensure successful design and execution of brand plans and disease education
• Lead strategic development, execution, and implementation of promotional materials and programs - both branded and unbranded.
• Cultivate and appropriately leverage strong external relationships such as thought leaders, key customers, and patient advocacy organizations
• Closely monitor competitive activities and develop and implement strategies to proactively overcome competitive threats
• Establish key commercial objectives and utilize KPIs to drive decision-making and measure success of marketing initiatives
• Develop and maintain strong relationships with Medical, Regulatory, and Legal to coordinate commercial strategy
• Manage P&L and work closely with stakeholders to ensure alignment around business- planning processes and timelines
• Effectively lead in an environment of strict compliance to all appropriate company and regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives
• Successful people management experience leading teams
• Set a positive example for others including demonstrating the Ascendis Pharma values

Requirements

• Bachelor's degree required, MBA or other advanced degree preferred
• Rare disease experience strongly preferred
• 10+ years pharmaceutical and/or bio-technology marketing experience with demonstrated experience leading teams
• Proven experience in a marketing leadership role, with a track record of accountability to financial results in undeveloped and/or competitive rare disease markets
• Strong strategic planning skills with demonstrated experience generating deep customer insights in rare disease

• Demonstrated ability to strategically create and implement a multidimensional brand plan including branded and unbranded tools
• Excellent problem-solving skills and the ability to work with high levels of ambiguity
• Strong communication skills, both written and verbal, with experience presenting to Executive Leadership, KOLs and field-based teams
• Knowledge of current legal, regulatory and compliance climate
• Ability to travel up to 25% both domestically and internationally

A note to recruiters:

We do not allow external search party solicitation. Presentation of candidates without written permission from the Ascendis Pharma Inc Human Resources team (specifically from: Talent Acquisition Partner or Human Resources Director) is not allowed. If this occurs your ownership of these candidates will not be acknowledged.

Benefits

• 401(k) plan with company match
• Medical, dental, and vision plans
• Company-offered Life and Accidental Death & Dismemberment (AD&D) insurance
• Company-provided short and long-term disability benefits
• Unique offerings of Pet Insurance and Legal Insurance
• Employee Assistance Program
• Employee Discounts
• Professional Development
• Health Saving Account (HSA)
• Flexible Spending Accounts
• Various incentive compensation plans
• Accident, Critical Illness, and Hospital Indemnity Insurance
• Mental Health resources
• Paid leave benefits for new parents

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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