Product Manager

BioSpace; Fort Lauderdale (FL); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

401K plan with employer match

Major medical insurance

Company paid dental and vision

Company paid holidays and paid time on

Employee recognition programs

Opportunities for professional growth

Dynamic and supportive workEnvironment

Job summary

BioStem Technologies Inc. is seeking an onsite Marketing Leader in Fort Lauderdale, FL to drive upstream and downstream marketing for our Advanced Wound Care Placental Tissue portfolio. You will lead strategic initiatives, build a differentiated brand, and work closely with R&D and Sales to accelerate market penetration.

The role requires 4–7 years in marketing/sales with brand management experience and a track record of launching multiple products. Travel up to 20% may be required.

Qualifications

• 4-7 years of experience in marketing and/or sales; 7+ years for Senior title
• 3-5 years of portfolio brand management including annual planning
• 1-3 years of sales experience preferred
• Experience marketing to surgeons for use in the OR
• Experience with new product development (research, business case)
• Proven leadership and project management skills
• Creative, strategic thinker with strong business acumen
• Willingness to travel up to 20%

Responsibilities

• Lead strategic marketing initiatives for the Advanced Wound Care portfolio
• Establish a differentiated product portfolio with clear brand identity
• Develop and implement engaging marketing campaigns across brands
• Collaborate with R&D for clinical data to support market penetration
• Coordinate with Sales Leadership on GTM tactics and promotions
• Oversee product development, market research and pricing tactics
• Innovate ways to reach target audiences (social media, etc.)
• Attend conferences to stay current on market trends and research

Skills

Marketing strategy

Brand management

Campaign management

Market research

Leadership

Cross-functional collaboration

Budget management

Sales collaboration

Education

Bachelor's degree in marketing/related field

MBA preferred

Job description

PLEASE NOTE THAT THIS IS AN ONSITE ROLE LOCATED IN FORT LAUDERDALE, FL

Company Overview

BioStem Technologies is a leading medical technology company focused on advanced wound care and regenerative medicine. We develop and commercialize placental tissue allografts, cutting-edge wound care products, and surgical solutions aimed at improving patient outcomes.

Essential Duties & Responsibilities

The ideal candidate will be an effective collaborator and motivator who can independently lead project teams to develop and implement strategic upstream and downstream marketing initiatives for our portfolio of Placental Tissue products in the Advanced Wound Care market segment. This individual must have extensive commercial experience in sales and/or marketing, thrive in a fast-past environment and be able to track multiple ongoing projects and responsibilities simultaneously.

This position reports to the Vice President, Marketing. Primary responsibilities are:

• Lead implementation of all strategic marketing initiatives for the Advanced Wound Care portfolio of products
• Establish a highly differentiated portfolio of products with brands that contain clear brand identity/presence, positioning and value propositions
• Develop and implement creative & impactful marketing campaigns for all brands in the portfolio that engage customers and differentiate from competitive products in the target market
• Work collaboratively with R&D to develop needed clinical data and evidence for the portfolio to support successful market penetration and share gain
• Work collaboratively with Sales Leadership to develop aligned GTM tactics and promotional campaigns
• Lead execution of all product development, market research and pricing tactics
• Develop and implement innovative ways to connect with target audiences (social media, etc.) & increase brand awareness and reach across multiple platforms
• Direct analytical data gathering and marketing/consumer testing of both current of future commercialization tactics
• Attend conferences, meetings, conventions, in order to stay current on market trends and new research
• Create and adhere to marketing budgets

Qualifications

• Education: Bachelor's degree in marketing, communications, business administration or scientific discipline; MBA preferred
• Experience: 4-7 years of experience in marketing and/or sales; 7+ years of experience for Senior title
• 3-5 years of portfolio brand management that included annual business planning development
• 1-3 years of sales experience preferred
• Extensive experience/knowledge in marketing products to Surgeons for use in the OR
• Experience/knowledge with CTPs and/or skin substitute wound care technologies utilized to treat acute/complex wounds in the OR
• Experience in new product development (market research, business case development, etc.)
• Personally responsible for launching 3-5 products during his/her career
• Proven dynamic leadership and project management skills
• Strategic, innovative and creative personality with a strong business acumen
• A passion for working in and managing a fast-paced, collaborative environment
• Adept multi-tasker with ability to quickly prioritize and effectively delegate tasks
• Ability to travel up to 20% overnight

Benefits

• Opportunities for professional growth and development
• A dynamic and supportive work environment
• 401K plan with employer match
• Major medical insurance
• Company paid dental and vision insurance
• Company paid holidays and paid time off
• Employee recognition programs and events

BioStem Technologies Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.