Marketing Director

Bark.com; España; Remote; USD 93,908 - 117,385; Full time

Benefits offered by this job

Fully remote working

Personal annual L&D Budgets with €600

Exciting industry problems to solve

Job summary

A leading AI-enabled marketplace is looking for a Head of Talent Acquisition. This fully remote role focuses on enhancing marketing strategies, overseeing significant budgets, and driving transformational change across markets. Successful candidates will have a strong background in performance marketing and data analytics, and they will lead cross-functional teams to achieve ambitious goals. With a commitment to diversity and a dynamic work culture, this opportunity promises to shape the future of professional services.

Qualifications

• Expertise in managing multi-million pound acquisition budgets.
• Strong analytical and quantitative skills.
• Deep understanding of digital marketing platforms.

Responsibilities

• Develop strategies for non-paid traffic sources.
• Manage strategies for paid marketing activities.
• Optimize consumer conversion rates.

Skills

Performance marketing expertise

Analytical skills

Google Ads knowledge

Meta platform experience

SEO and CRM strategies

Team leadership

Tools

Google Analytics

SEM Rush

AppsFlyer

Job description

Head of Talent Acquisition @ Bark | Scaling a global AI-enabled marketplace for professional services | Talent 100 Winner

About Bark

Bark is revolutionising the way people find professionals in over 1,000 unique categories. As the UK's largest and fastest-growing services marketplace, we're on a mission to make finding the right professional quick and easy. With a presence in eleven countries and plans for further expansion, joining us at this genuinely exciting time will be a journey like no other.

Our cutting-edge technology ensures that you can always find the best professional for any job. With a talented team of over 220 dedicated individuals, we're committed to providing exceptional service and ensuring that our customers are satisfied every step of the way. This is an exciting time to join our scaling business, we recently placed in the Sunday Times Best Places to Work 2024.

As a profitable scale-up, Bark is in a unique position to offer the best of both worlds; the excitement and agility of a start up combined with the financial security and backing of a renowned private equity firm, EMK Capital. You'll have ownership, agility, responsibility and stimulation without any of the worry.

Please note you must be based in Spain to be considered for this fully remote role. There will be occasional necessary trips to the UK (London)

About the Role

We are looking for a Marketing Director to help deliver our performance targets as business in 2026.

The two main areas of focus will be:

• Creating sustainable healthy unit economics in our Australian market. We are transforming Australia from a lead generation model into a marketplace experience for users. The role will need to grow user sessions and revenues from non-paid sources like SEO, CRM and App, as well as working with the product team on conversion rate optimisations and repeat usage (LTV). There will then be a need to think about how the marketplace model can migrate to other major markets.
• Support hitting trading targets in our major UK & US markets which operate with a lead generation model. This requires a high degree of understanding across paid marketing channels which includes PPC, affiliates and social. The focus will be on diversifying the current mix (heavily PPC reliant) whilst maintaining profitability.

You’ll oversee the end-to-end management, strategy, delivery and optimisation of online marketing with a marketing budget of c.£30 million a year.

In summary, you’ll create bold online strategies that will deliver commercial results. We are looking for a strong leader, with a bias for action, who is prepared to roll their sleeves up and be hands on in driving change along with the ability to develop and coach our performance marketers. We are growing fast, with a global presence and strong financial backing — so if you enjoy pace and change and want to make impactful change then this role is for you.

Responsibilities

• Develop strategies and plans to meet targets, with a focus on increasing share of traffic from non-paid sources (CRM, SEO, App)
• Develop strategies and plans to meet targets, with a focus on increasing volume and cost efficiency of paid activity (Paid Search & Paid Social)
• Develop strategies and plans to meet targets, with a focus on increasing consumer conversion rate through user journey optimisations.
• Lead cross functional teams (including Performance Marketing, SEO / ASO, Content, Product, Engineering, Design & UX Research) to deliver against OKRs / Missions
• Develop and execute day in and day out testing and learning plans to continuously optimise media investments
• Review & propose changes to Martech stack that will enable the wider marketing function to deliver against transformation objectives

Required Skills and Experience

• You are an expert online marketer with a track record successfully managing a multi-million pound acquisition budget and taking a company through an intensive transformation or navigating challenging growth scenarios.
• You have deep expertise in performance marketing, especially with Google and Meta.
• You love working with data and have strong analytical and quantitative skills and know how to drive marketing impact with the data.
• You have a strong understanding of marketing tracking and customer data, and know the latest industry changes affecting online visibility and PII.
• You are experienced in web and app analytics (Google Analytics, Branch, AppsFlyer, SEM Rush etc) and have deep knowledge of digital marketing platforms (Google Ads, Microsoft Advertising, Facebook Advertising) with a strong understanding of how these platforms can be leveraged for competitive advantage.

Perks and Benefits

• Fully remote working
• Personal annual L&D Budgets with €600 to spend on your development
• Being at the forefront of an industry with new and exciting problems to solve
• Plus more, to be discussed in the screening call with the talent partner.

Diversity Statement

At Bark, we are a platform for people, revolutionising the way professionals and individuals connect since 2014. Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging (DEIB) and are dedicated to embedding these principles into everything we do. We are committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining and developing a globally diverse workforce that is passionate about excelling our platform and supporting our customers succeed. Be part of our dynamic team, where bold ideas thrive, and create a future worth shouting about.