Senior Growth Marketing Manager

Kallidus

United States

Hybrid

USD 120,000 - 180,000

Full time

14 days+

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Benefits offered by this job

27 days annual leave

Private health insurance

Annual bonus

Full tech setup

Birthday off

Volunteering day

Enhanced family leave

Flexible, hybrid approach to work

Annual company party

Job summary

Kallidus is seeking a Senior Growth Marketing Manager to own the engine behind our growth and drive demand generation, pipeline, conversion and revenue across a fast-growing platform.

You'll be hands-on across Paid Media, SEO/AEO, CRO, website optimisation and nurture programs, collaborating with Sales and Product Marketing to turn market momentum into measurable business outcomes in a data-driven environment.

Qualifications

Proven experience in growth marketing within a B2B SaaS environment.
Strong hands-on expertise across Paid Media, SEO, CRO, website optimisation and marketing automation.
Experience using analytics and attribution platforms to drive commercial decision-making.
Proven track record of improving pipeline generation, conversion rates and marketing ROI.
Experience designing and running structured marketing experiments and A/B testing programmes.
Strong commercial mindset, with the ability to connect marketing activity directly to pipeline, revenue and business performance.
Comfortable working cross-functionally with Sales, Product Marketing and Marketing Operations.

Responsibilities

Own the performance of Kallidus' demand generation and demand capture engine
Monitor marketing performance across the entire buyer journey
Identify opportunities to increase pipeline quality, conversion rates and revenue
Ensure marketing investment is focused on the highest-impact activities
Partner with Product Marketing, Sales and Marketing Operations to deliver commercial growth
Drive measurable contribution to pipeline and ARR growth
Analyse funnel performance and identify bottlenecks
Build hypotheses based on customer behaviour, performance data and market insight
Design, execute and measure growth experiments
Optimise campaigns, landing pages, nurture journeys and conversion paths
Scale successful initiatives and rapidly discontinue underperforming activities
Drive continuous improvement across the marketing funnel
Own the execution and optimisation of key digital growth channels
Lead activity across Paid Media, SEO and AI Search Optimisation (AEO/GEO)
Drive Conversion Rate Optimisation (CRO) initiatives
Improve website performance and landing page conversion
Optimise marketing automation and email nurture programmes
Manage analytics, attribution and reporting
Analyse performance across every stage of the buyer journey
Identify risks and opportunities before they impact results
Produce meaningful commercial insights and recommendations
Translate performance metrics into clear business outcomes
Work closely with Sales to improve pipeline generation and progression
Understand pipeline quality, conversion performance and win rates
Strengthen alignment between Marketing and Sales teams

Skills

Growth marketing

Paid media

SEO

CRO

Marketing automation

Analytics

A/B testing

Job description

I'm hiring (yes, another role has opened up in our growing marketing team!)

I'm looking for a brilliant Senior Growth Marketing Manager to join us at Kallidus. This is a big hire for me, we've got loads happening, a new challenger narrative, new AI products coming to market and big growth ambitions and I need someone who wants to get properly stuck into the engine behind it.

We're looking for someone who loves figuring out what's working, what isn't, why, and what we do about it. You'll get hands-on across paid, SEO/AEO, CRO, website, nurture and experimentation, but ultimately you'll own something much bigger than channels: pipeline, conversion, revenue, growth.

There's loads to build, test and improve. So if you're curious, commercial, love the data and like making things happen, I'd love to chat.

Posted by: Gemma Christie, VP Marketing

Kallidus is challenging the way organisations think about workplace learning.

For years, the industry has measured success through activity: course completions, engagement scores and learning hours. We believe that's no longer enough.

We're helping organisations move beyond learning activity and focus on what really matters: building capability, improving performance and delivering measurable business outcomes.

We're investing heavily in AI, developing new products, creating original research and building a challenger brand that's reshaping conversations across the industry.

The Role

Own the engine behind our growth.

As Senior Growth Marketing Manager, you'll play a pivotal role in turning market momentum into commercial growth. You'll own the performance of our demand generation and demand capture engine, understanding exactly how prospects move through the funnel, identifying where growth is being constrained and implementing improvements that increase pipeline, improve conversion and drive revenue.

This is a genuinely hands-on role. You'll spend your time inside the data and marketing platforms, analysing performance, launching campaigns, improving landing pages, testing new ideas and continuously optimising the customer journey.

Success isn't measured by clicks or impressions. It's measured by pipeline, conversion, revenue and commercial impact.

Key Responsibilities

Demand Generation and Commercial Growth

Own the performance of Kallidus' demand generation and demand capture engine
Monitor marketing performance across the entire buyer journey
Identify opportunities to increase pipeline quality, conversion rates and revenue
Ensure marketing investment is focused on the highest-impact activities
Partner with Product Marketing, Sales and Marketing Operations to deliver commercial growth
Drive measurable contribution to pipeline and ARR growth

Experimentation and Funnel Optimisation

Analyse funnel performance and identify bottlenecks
Build hypotheses based on customer behaviour, performance data and market insight
Design, execute and measure growth experiments
Optimise campaigns, landing pages, nurture journeys and conversion paths
Scale successful initiatives and rapidly discontinue underperforming activities
Drive continuous improvement across the marketing funnel

Digital Performance Marketing

Own the execution and optimisation of key digital growth channels
Lead activity across Paid Media, SEO and AI Search Optimisation (AEO/GEO)
Drive Conversion Rate Optimisation (CRO) initiatives
Improve website performance and landing page conversion
Optimise marketing automation and email nurture programmes
Manage analytics, attribution and reporting

Data, Insights and Performance Analysis

Analyse performance across every stage of the buyer journey
Identify risks and opportunities before they impact results
Produce meaningful commercial insights and recommendations
Translate performance metrics into clear business outcomes

Sales Partnership

Work closely with Sales to improve pipeline generation and progression
Understand pipeline quality, conversion performance and win rates
Strengthen alignment between Marketing and Sales teams

Required Skills, Experience and Behaviours

Essential

Proven experience in growth marketing, demand generation or performance marketing within a B2B SaaS environment
Strong hands-on expertise across Paid Media, SEO, CRO, website optimisation and marketing automation
Experience using analytics and attribution platforms to drive commercial decision-making
Proven track record of improving pipeline generation, conversion rates and marketing ROI
Experience designing and running structured marketing experiments and A/B testing programmes
Strong commercial mindset, with the ability to connect marketing activity directly to pipeline, revenue and business performance
Comfortable working cross-functionally with Sales, Product Marketing and Marketing Operations

What We Offer