Marketing Director

Talent Harbor; Sarasota (FL); On-site; USD 92,000 - 117,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

OE Wheel is seeking a strategic Marketing Director to scale a $40M business toward $100M+. You will lead marketing across three established brands serving both DTC/eCommerce and Wholesale/B2B customers with a data-driven mindset.

Reporting to the President, you will optimize and elevate existing strategy, manage an in-house team, and guide campaigns, launches, and GTM efforts to drive revenue growth.

Qualifications

• 10+ years of marketing leadership experience.
• Experience marketing to both DTC/eCommerce and Wholesale/B2B customers.
• Strong business acumen with a proven ability to use analytics to drive growth.
• Experience leading and developing high-performing marketing teams.
• Hands-on experience with Shopify, HubSpot, and Google Analytics (GA4).
• Comfortable partnering directly with executive leadership and influencing business decisions.

Responsibilities

• Lead marketing strategy and execution across three brands.
• Coach and develop a talented in-house marketing team.
• Partner with Sales, Operations, and Executive Leadership to drive revenue growth.
• Own campaign planning, product launches, and go-to-market execution.
• Analyze and communicate marketing performance using KPIs including ROAS, MER, CAC, Conversion Rate, and Revenue.
• Oversee Shopify, HubSpot, GA4, marketing automation, and agency partnerships.

Skills

Marketing leadership

DTC/eCommerce marketing

B2B wholesale marketing

Analytics for growth

Tools

Shopify

HubSpot

GA4

Job description

Help Scale a $40M Business to $100M+

We\'re looking for a strategic, data-driven Marketing Director to lead marketing across three established brands serving both B2B wholesale and DTC eCommerce customers.

This isn\'t a role where you\'ll be asked to rebuild a department. The strategy, team, systems, and agency partnerships are already in place. We\'re looking for a leader who can optimize, scale, and elevate what\'s already working while helping drive the company\'s next phase of growth. Reporting directly to the President, you\'ll have a seat at the leadership table and play a key role in shaping business strategy through marketing.

What You\'ll Do

• Lead marketing strategy and execution across three brands
• Coach and develop a talented in-house marketing team
• Partner with Sales, Operations, and Executive Leadership to drive revenue growth
• Own campaign planning, product launches, and go-to-market execution
• Analyze and communicate marketing performance using KPIs including ROAS, MER, CAC, Conversion Rate, and Revenue
• Oversee Shopify, HubSpot, GA4, marketing automation, and agency partnerships

What We\'re Looking For

• 10+ years of marketing leadership experience
• Experience marketing to both DTC/eCommerce and Wholesale/B2B customers
• Strong business acumen with a proven ability to use analytics to drive growth
• Experience leading and developing high-performing marketing teams
• Hands-on experience with Shopify, HubSpot, and Google Analytics (GA4)
• Comfortable partnering directly with executive leadership and influencing business decisions

Bonus Points

• Multi-brand marketing experience
• Manufacturing, distribution, or automotive aftermarket background
• Experience working with external marketing agencies and NetSuite ERP

Why Join OE Wheel?

• Help scale a growing company from $40M to $100M+
• Direct partnership with the President and executive leadership
• Established marketing team and infrastructure already in place
• High-impact role with real influence on company growth
• Base Salary: $92,000–$117,000 + 20% annual bonus (OTE up to $150,000)
• Relocation assistance available

If you\'re a collaborative marketing leader who combines strategic thinking with data-driven decision-making and enjoys building upon a strong foundation, we\'d love to hear from you.