Marketing Director

ASEA, LLC; Provo (UT); In loco; USD 120.000 - 160.000; Tempo pieno

Descrizione del lavoro

ASEA, LLC in Provo, Utah seeks a Marketing Director to lead the U.S. marketing strategy, campaigns, and communications to drive growth in the direct-selling space.

You will partner with Sales, Training, Events and Product, guide the marketing team, set KPIs, manage budgets, and oversee digital channels including email, social, and CRM. The role requires 7–10+ years of marketing leadership, experience with field-based networks, and a track record of delivering integrated campaigns and measurable

Competenze

• 7 to 10+ years of progressive marketing experience with strategy ownership.
• Experience in integrated campaigns and field engagement.
• Experience with U.S. market and digital marketing dynamics.
• Direct-selling or field-based business experience preferred.

Mansioni

• Set U.S. marketing and communications strategy.
• Develop campaigns and plans; measure results across channels.
• Plan and support distributor events with field leaders.
• Oversee US marketing communications and social posts.
• Coordinate with Sales, Training, Events, Product on launches.
• Guide email, social media, paid media, and CRM strategies.
• Define KPIs and report on campaign performance and ROI.
• Manage agencies, media investments, and budgets.

Conoscenze

Marketing strategy

Campaign development

Communications

Cross-functional collaboration

Field engagement

Digital marketing

Team leadership

Budget management

Strumenti

CRM

Social media tools

Paid media platforms

Descrizione del lavoro

The Company

Our client is an established, growth-focused company in the health and wellness space with a strong direct-selling business model and an engaged independent distributor community. The organization is investing in its next stage of growth in the U.S., with a strong focus on sharper marketing, stronger field engagement, and more effective digital execution. This is a fast-moving environment where creative thinking, commercial impact, and the ability to turn ideas into action matter.

SCOPE OF THE JOB

As Marketing Director, you will lead the U.S. marketing strategy, campaign development, and communications that support business growth and an engaged independent distributor field. You will partner closely with Sales, Training, Events, and other departments to understand field needs, shape campaigns, and ensure timely, consistent communication. This role sets the direction, manages priorities and performance for sales department, and guides the execution of creative assets and social media by the Marketing Manager and other resources.

Responsibilities

• Set the U.S. marketing and communications strategy in support of commercial and field priorities
• Develop campaign concepts, objectives, messaging, and plans; manage execution across channels and measure results
• Work directly with field leaders and the Events team to plan and support distributor events, promotions, and engagement initiatives
• Lead marketing communications for the U.S. business, including writing key field updates, setting the message and tone for campaigns, and reviewing social posts and other communications
• Partner with Sales, Training, Events, Product, and other departments to align marketing initiatives with business needs and coordinate launches and communications
• Set priorities and provide direction for email, social media, paid media, CRM, and other digital channels without owning day-to-day content production
• Build strategies that support distributor acquisition, activation, engagement, retention, and productivity
• Establish clear KPIs and reporting around campaign performance, field engagement, revenue contribution, and ROI
• Use performance data and field feedback to refine messaging, campaigns, events, and channel strategy
• Manage agency relationships, media investments, and marketing budgets as needed
• Brief and review work produced by the Marketing Manager and creative partners, including promotional flyers, campaign assets, email copy, and social content, to ensure brand consistency and quality
• Improve marketing processes, approvals, and coordination so campaigns and field communications are delivered on time
• Lead and develop marketing team members as the function grows, with the Marketing Manager focused on asset creation, promotional and email copy, and day-to-day social media management

Requirements

• 7 to 10+years of progressive marketing experience, including ownership of strategy, campaigns, communications, and cross-functional initiatives
• Strong background in integrated campaign development, marketing communications, and field or community engagement
• Experience supporting the U.S. market and understanding U.S. consumer and digital marketing dynamics
• Direct-selling, network marketing, or field-based business experience strongly preferred
• Experience engaging independent distributors, sales communities, or decentralized field organizations is highly valuable

warehouse, production, operations, SOP, cGMP, FDA, document control, shipping, receiving

Salary: $120000 - $160000 per year