Marketing Director

Insight Global; Pittsburgh (Allegheny County); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

401(k)

Vision insurance

Medical insurance

Job summary

A leading company in Pittsburgh is seeking a Marketing Director to spearhead marketing campaigns and initiatives. The ideal candidate will possess a strong marketing background, exceptional project management skills, and the ability to drive impactful results. Responsibilities include developing marketing strategies, conducting market research, and leading a high-performing team to enhance brand recognition and engagement.

Qualifications

• Strong understanding of marketing principles and best practices.
• Experience with marketing technical products or background in technology.
• Proven success in building and managing high-performing marketing teams.

Responsibilities

• Develop and execute comprehensive marketing strategies to achieve business objectives.
• Conduct market research and competitive analysis to identify trends.
• Lead, mentor, and support the marketing team.

Skills

Project Management

Communication

Leadership

Analytical Skills

Strategic Thinking

Tools

CRM Systems

Analytics Platforms

Design Software

Job description

This range is provided by Insight Global. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$130,000.00/yr - $160,000.00/yr

Direct message the job poster from Insight Global

Professional Recruiter at Insight Global

Pay Range: 130k-160k

Job Description

The Marketing Director will be responsible for planning, implementing, and managing marketing campaigns and initiatives to promote the company’s products and services. This role requires a strategic thinker with a strong background in marketing, exceptional project management skills, and the ability to drive impactful results. The ideal candidate will have a strong background in strategic marketing management, demand generation, marketing reporting & operations, and field marketing.

Key Job Responsibilities:

• Develop and execute comprehensive marketing strategies and plans to achieve business objectives and drive market growth
• Conduct market research and competitive analysis to identify trends, opportunities, and customer needs
• Define target markets and develop segment-specific strategies to effectively reach and engage audiences
• Plan, implement, and oversee multi-channel marketing campaigns, including digital, print, social media, and events
• Lead, mentor, and support the marketing team, fostering a collaborative and high-performance work environment
• Coordinate with other departments to align marketing efforts with company goals and strategies
• Collaborate with internal teams and external agencies to create compelling content and promotional materials
• Create and collaborate on the creation of product collateral, website, press releases and other written marketing content
• Monitor campaign performance, analyze data, and make data-driven adjustments to optimize results Develop and maintain the company’s brand identity and ensure consistency across all marketing channels and materials
• Create and manage brand guidelines, messaging, and visual elements to enhance brand recognition and reputation
• Work closely with product teams to develop marketing strategies and go-to-market plans for new and existing products and services
• Create and execute product launch plans, including promotional activities, messaging, and sales support materials
• Develop strategies to increase customer engagement, satisfaction, and retention through targeted marketing initiatives
• Implement customer feedback mechanisms and analyze insights to improve marketing efforts and customer experiences
• Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI
• Track and report on marketing expenditures, performance metrics, and campaign effectiveness
• Track and analyze key marketing metrics and performance indicators to assess the effectiveness of marketing activities
• Prepare and present regular reports on marketing performance, insights, and recommendations to senior management
• Develop and manage relationships with external partners, agencies, and vendors to enhance marketing efforts and drive results
• Negotiate contracts and oversee the execution of marketing partnerships and sponsorships

Required Skills/Abilities:

• Strong understanding of marketing principles, strategies, and best practices
• Excellent project management, organizational, and analytical skills
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders
• Excellent leadership, communication, and interpersonal skills
• Experience with marketing technical products or background in technology
• Proficiency in marketing software and tools, including CRM systems, analytics platforms, and design software
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Proven success in building and managing high-performing marketing teams
• Strategic thinker with a results-oriented mindset

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Analyst, Marketing, and Strategy/Planning

• Industries

  Retail

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Inferred from the description for this job

401(k)

Vision insurance

Medical insurance

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