Marketing Director

Peaden Air Conditioning, Plumbing & Electrical; Panama City (FL); On-site; USD 100,000 - 145,000; Full time

Benefits offered by this job

Annual Bonus

Company Culture of Heritage and Innovation

Team-oriented Environment

Opportunities for Professional Growth

Job summary

An established industry player is seeking a visionary Marketing Director to lead innovative marketing strategies and drive growth. This unique opportunity involves integrating AI and marketing automation to enhance customer engagement while maintaining a legacy of integrity and service excellence. The ideal candidate will have extensive experience in digital marketing and a passion for innovation. Join a family-owned company that values people and performance, and help shape the future of marketing in the HVAC, plumbing, and electrical sectors. If you are ready to make an impact in a rapidly growing trades company, this role is for you.

Qualifications

• 7+ years of digital marketing experience with at least 3 years in leadership.
• Proven expertise in SEO, SEM, social media, and email marketing.

Responsibilities

• Develop and execute innovative marketing strategies for lead generation.
• Enhance brand presence and grow customer membership programs.

Skills

SEO

SEM

Social Media

Email Marketing

Content Strategy

Marketing Analytics

Lead Funnels

Team Leadership

Communication Skills

Education

Bachelor’s degree in Marketing

MBA preferred

Tools

ServiceTitan

HubSpot

Google Ads

Meta Business Suite

Job description

Peaden Air Conditioning, Plumbing & Electrical provided pay range

This range is provided by Peaden Air Conditioning, Plumbing & Electrical. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00/yr - $145,000.00/yr

Additional compensation types

Annual Bonus

Status: Full-Time

Location: Florida Panhandle (In-Office)

Industry: HVAC | Plumbing | Electrical

Overview:

Peaden is a trusted, family-owned company that has proudly served the Florida Panhandle for over 60 years. As a cornerstone of the community, we’ve built a legacy of integrity, craftsmanship, and 5-star customer service across HVAC, plumbing, and electrical services.

As we expand into a new era of innovation and digital growth, we’re looking for a visionary and results-driven Marketing Director to lead the charge. This is a unique opportunity to help shape the future of a well-established company through cutting-edge marketing strategies, AI integration, and membership program expansion—all while staying true to the values that made us a household name.

Key Responsibilities:

• Lead Generation & Strategy: Develop and execute innovative marketing strategies that generate consistent, high-quality leads in HVAC, plumbing, and electrical service verticals.
• SEO & Digital Domination: Own the company’s digital presence with advanced SEO strategies, local search optimization, SEM, and PPC campaigns. Ensure we’re the first name customers see in the Florida Panhandle.
• Brand Building & Legacy Marketing: Enhance our already strong brand as a 5-star, family-owned business built on decades of trust. Use storytelling and community-focused messaging to reinforce our legacy.
• Membership Growth: Launch and scale marketing campaigns that grow our customer membership program, emphasizing recurring value and customer loyalty.
• AI-Powered Marketing & Automation: Integrate AI and marketing automation tools to streamline lead nurturing, personalize campaigns, and gain real-time insights for smarter decisions.
• Content & Social Media Strategy: Oversee educational and engaging content creation, including video, blogs, and social media to drive visibility and authority in the trades.
• Team Leadership & Cross-Department Collaboration: Manage and mentor the marketing team while collaborating with operations, sales, and service teams to ensure marketing efforts are aligned with business goals.
• Performance Analysis & Budget Management: Track KPIs, analyze marketing ROI, and manage the marketing budget with a focus on data-backed decision-making.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 7+ years of digital marketing experience, with at least 3 years in a leadership role.
• Proven expertise in SEO, SEM, social media, email marketing, and content strategy.
• Deep understanding of marketing analytics, conversion tracking, and lead funnels.
• Passion for innovation and continuous improvement.
• Excellent leadership, communication, and team-building skills.
• Experience in the home services industry is a big plus.

Preferred Skills:

• Familiarity with tools like ServiceTitan, HubSpot, Google Ads, Meta Business Suite, or other CRM/automation platforms.
• Experience growing subscription or membership-based services.
• Strong grasp of AI tools for predictive analytics, chatbots, and personalized marketing.
• Deep understanding of local market dynamics in the Florida Panhandle.

Why Join Us?

• Be part of a family legacy that has served local communities for over six decades.
• Help shape the future of marketing for a modern, rapidly growing trades company.
• Thrive in a company culture that blends heritage and innovation, with strong values and a commitment to excellence.
• Join a team that truly values people, progress, and performance.

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Sales

Industries

Consumer Services