Digital Marketing Manager

Wholesale Cabinets; Florida; Remote; USD 90,000 - 110,000; Full time

Benefits offered by this job

Dental insurance

Employee discount

Health insurance

Life insurance

Paid time off

Vision insurance

Job summary

Wholesale Cabinets is seeking a Marketing Manager to drive growth from a remote home-based position while residing in Florida. Reporting to the CMO, you will shape strategy, execution and analysis with a heavy emphasis on digital marketing across PPC, email, and more.

You will own campaigns, analyze performance, and optimize for conversions. The role requires leadership in paid digital ads, data-driven reporting, email/SMS marketing, and CRO.

Qualifications

• Experience with CRMs and ads platforms (Google, Meta, TikTok) is essential.
• Ability to analyze data from multiple sources and present actionable insights.
• Strong project management and stakeholder coordination skills.
• Knowledge of email/SMS marketing and CRO/web optimization is a plus.

Responsibilities

• Lead Paid Digital Advertising campaigns across multiple platforms focusing on leads and revenue.
• Integrate data from CRM, GA4, Merchant Center and ad platforms for performance view.
• Own Email & SMS marketing campaigns from copy to targeting.
• Run CRO and web experiments with tools like Optimizely/Hotjar for conversions and UX improvements.
• Explore AI and automation opportunities to scale marketing outputs.

Skills

CRM experience

Digital ads platforms

Analytical mindset

Project management

Entrepreneurial mindset

Communication skills

Attention to detail

Lead generation

Tools

Google Analytics

GA4

Merchant Center

Job description

About the company

As one of America’s leading E-commerce cabinet companies, Wholesale Cabinets has served both retail and professional customers across the country since 2012.

We are now seeking a Marketing Manager to accelerate our continued growth. The placement is remote (home based) and we are currently seeking only candidates resident in Florida, due to limitations in our registration for employment. To learn more about the company and our products, visit WholesaleCabinets.com.

About the role

As a senior member of the Marketing team and reporting directly to our CMO, you are expected to become a driving force in the growth of the company. Using your deep knowledge of strategy, execution, and analysis with a strong emphasis on digital marketing, you will work on a multitude of projects spanning from PPC to Email and far beyond.

Detail activities of this role include:

• Paid Digital Advertising:
  • Driving multi-platform ads campaigns with a focus on leads and revenue generation from ideation, to producing/sourcing creatives and refining based on analysis.
  • Experimenting and reporting on variants in creatives, attribution models, customer segments, and more at scale.
• Data Analysis & Reporting:
  • Integrating data from various sources (e.g., CRM systems, GA4, Merchant Center, and ad platforms) to create a comprehensive view of customer interactions and marketing performance.
  • Generating comprehensive reports and data visualizations using tools like Google Data Studio to present key performance metrics and actionable insights.
• Email & SMS Marketing:
  • Owning various forms of inbound campaigns, from sales promotions to welcome flows, and working with internal and external partners to optimize performance.
  • Synthesizing the copy, design, and targeting of these communications for maximum effectiveness and brand accuracy.
• CRO and Web Improvements:
  • Leveraging tools like Optimizely and Hotjar to conduct and analyze A/B tests to improve website user flows and conversion rates.
  • Innovating the website experience to constantly remain at the forefront of what’s possible, but prioritizing what’s necessary, in the pursuit of converting visitors.
• AI and Automations:
  • Super-powering the marketing work via an intimate understanding of what AI can do, while remaining ultimately responsible for all generated output.
  • Creating architecture for automations that allow our communications and services to reach their vast potential.

Who are we looking for?

• Talented Lead Generator: Established competence and high level of creativity in convincing customers from first impression through opt-in and beyond by understanding every nuance of online decision-making.
• Project Management Skills: Proven ability to drive projects, large and small, from ideation to completion by successfully requesting, gathering and driving relevant stakeholders and resources.
• Analytical Mindset: You understand that the difference between an idea and a good idea is in the testing and analysis. You possess strong analytical skills, and are able to extract insights from complex datasets to identify trends and opportunities.
• Persistent Innovator: You have a curiosity for new marketing technologies and industry trends, with a particular focus on the opportunities and challenges with AI. You are constantly seeking to expand your knowledge, while remaining equally curious to understand user behavior on an individual level and at scale.
• Communication Skills: Excellent verbal and written communication skills, enabling you to work efficiently and get your message through to any audience – internal or external.
• Independence & Drive: You have a true intrapreneurial mindset and a passion for the success of the business. The role offers great freedom and you cherish the responsibility that comes with this.
• Detail Oriented: Congratulations, you have read the posting all the way here. You take pride in the fact that every detail of your work has a large impact on the livelihoods of many people and realize that even slight errors can have far reaching consequences.
• Experience in CRMs as well as ads platforms such as Google, Meta, TikTok and others is essential.

The position offers a senior role at a dynamic company in the fast-growing market for kitchen and bathroom furniture, as well as great opportunities for financial reward and personal growth.

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Application Question(s)

• If you are not a resident of Florida, are you willing to relocate?

Job Type: Full-time

Pay: $100,000.00 per year

Location: Florida (Preferred)

Work Location: Remote