Marketing Director

Desert Publications Inc; Palm Springs (CA); On-site; USD 75,000 - 80,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Health insurance

Paid time off

Vision insurance

Job summary

Desert Publications Inc. is seeking a Marketing Director to lead strategy for Palm Springs Life. You will drive marketing and sales initiatives, oversee advertising campaigns, and collaborate with cross-functional teams to optimize performance and reach target audiences.

The role requires a strategic and organized leader with 7+ years in sales or management, strong communication, and a track record in programmatic marketing. On-site in Palm Springs, CA with a competitive salary and benefits.

Qualifications

• Bachelor's degree or higher in business, management, PR, advertising, or related field.
• Minimum 7 years of experience in sales or management.
• Strategic, innovative, and creative with strong business mindset.
• Excellent interpersonal and communication skills.
• Strong time management and organizational abilities.
• Knowledge of website and marketing analytics tools including programmatic.
• Ad buying and negotiation skills.
• Knowledge of AP style.

Responsibilities

• Develop and present marketing and sales strategies for Palm Springs Life.
• Create and manage captivating advertisement campaigns across media platforms.
• Develop unique sales plans to tailor products for marketing.
• Write sales proposals and media kits.
• Support the sales team with marketing resources and strategy.
• Maintain professional relationships with clients and prospects.
• Manage internal marketing platforms including event websites and email.
• Participate in sales meetings to review leads and accounts.
• Execute results-driven campaigns across traditional and modern channels.
• Collaborate with sales, editorial, circulation, digital, and events teams.

Skills

Strategic planning

Leadership

Communication

Time management

Organization

Ad buying & negotiation

Marketing analytics tools

Programmatic

AP style

Sales/Management experience

Education

Bachelor's degree in business/related field

Tools

Programmatic advertising

Marketing analytics tools

Job description

The Marketing Director will be an integral part of Desert Publications Inc. The ideal candidate will be developing and implementing marketing and sales strategies for Palm Springs Life. The role requires someone who can balance a high-volume workload, excels at multitasking, has a sharp focus on details, and has an innate sense of urgency to clearly connect with internal and external partners. This individual must be highly organized, self-motivated, disciplined, and able to work effectively cross-departmentally to understand key players and communicate effectively among them.

This is a full-time, salaried position located in Palm Springs, CA. This position is not remote.

Responsibilities

• Develop and present marketing and sales strategies to advance the company in the market industry.
• Create and manage captivating advertisement campaigns across media platforms to ensure our products and services are well known.
• Develop unique sales plans to ensure that the company’s products and services are appropriate for marketing.
• Ability to write sales proposals and media kits.
• Support the sales team in ensuring they are performing to the best of their ability with marketing support.
• Maintain professional relationships with clients and prospective clients.
• Manage the internal marketing platforms; this includes event websites, email marketing and more.
• Participate in sales meetings to stay updated with leads and special accounts.
• Develop and execute results-driven marketing campaigns utilizing both traditional and forward-thinking tactics that extend and enhance ability to reach new and existing audiences to reach specific company.
• Work with internal teams (sales, editorial, circulation/audience development, digital, and event) to develop and align campaign strategy and execution.
• Analyze the effectiveness of media and marketing data to better optimize spend and performance across various marketing channels.
• Work with external marketing partners/agencies to implement content marketing or cross promotional opportunities.
• Investigate and track industry trends and innovative media opportunities to optimize future campaigns.

Requirements

• Bachelor’s degree or above in business, management, public relations, advertising, sales, or related field
• Minimum of 7 years of experience in sales or management will be essential
• Strategic, innovative and creative personality with a strong business mindset
• Excellent interpersonal and communication skills
• Excellent time management and organizational skills
• Strong motivational and leadership skills
• Solid knowledge of website and marketing analytic tools including programmatic
• Strategic planning skills
• Ad buying and negotiation
• Knowledge of AP style

Desert Publications now in its 68th year, the independently owned company produces several consumer and custom publications — including the award-winning monthly magazine Palm Springs Life.

Since our first issue debuted in March 1958, Palm Springs Life has been Southern California’s premier source for arts, architecture and design, entertainment, golf and tennis, fashion, society, music, and celebrity happenings in and around Greater Palm Springs. The magazine — and its supplements, including The Guide, Home+Design, Arts+Culture, Be Well, and Weddings, among others — enjoys an international audience, largely driven by the desert’s world-class film, music, and arts festivals, as well as cultural juggernauts such as Desert X and Modernism Week.

Salary: $75,000.00 - $80,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule

• 8 hour shift