Strategic Marketing Director, Multi-Channel Growth

Desert Publications Inc; Palm Springs (CA); Presencial; USD 75.000 - 80.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401(k)

Dental insurance

Health insurance

Paid time off

Vision insurance

Descripción de la vacante

Desert Publications Inc. is seeking a Marketing Director to lead strategy for Palm Springs Life. You will drive marketing and sales initiatives, oversee advertising campaigns, and collaborate with cross-functional teams to optimize performance and reach target audiences.

The role requires a strategic and organized leader with 7+ years in sales or management, strong communication, and a track record in programmatic marketing. On-site in Palm Springs, CA with a competitive salary and benefits.

Formación

• Bachelor's degree or higher in business, management, PR, advertising, or related field.
• Minimum 7 years of experience in sales or management.
• Strategic, innovative, and creative with strong business mindset.
• Excellent interpersonal and communication skills.
• Strong time management and organizational abilities.
• Knowledge of website and marketing analytics tools including programmatic.
• Ad buying and negotiation skills.
• Knowledge of AP style.

Responsabilidades

• Develop and present marketing and sales strategies for Palm Springs Life.
• Create and manage captivating advertisement campaigns across media platforms.
• Develop unique sales plans to tailor products for marketing.
• Write sales proposals and media kits.
• Support the sales team with marketing resources and strategy.
• Maintain professional relationships with clients and prospects.
• Manage internal marketing platforms including event websites and email.
• Participate in sales meetings to review leads and accounts.
• Execute results-driven campaigns across traditional and modern channels.
• Collaborate with sales, editorial, circulation, digital, and events teams.

Conocimientos

Strategic planning

Leadership

Communication

Time management

Organization

Ad buying & negotiation

Marketing analytics tools

Programmatic

AP style

Sales/Management experience

Educación

Bachelor's degree in business/related field

Herramientas

Programmatic advertising

Marketing analytics tools

Descripción del empleo

Desert Publications Inc. is seeking a Marketing Director to lead strategy for Palm Springs Life. You will drive marketing and sales initiatives, oversee advertising campaigns, and collaborate with cross-functional teams to optimize performance and reach target audiences.

The role requires a strategic and organized leader with 7+ years in sales or management, strong communication, and a track record in programmatic marketing. On-site in Palm Springs, CA with a competitive salary and benefits.