Marketing Director

Swain Resort; Northern, New York (KY, NY); Hybrid; USD 25,000 - 30,000; Full time

Benefits offered by this job

Free skiing

Season passes $10

Free lessons

Free rentals

Free meals

Employee discounts

Indy Pass

YMCA membership

SIMPLE IRA

Job summary

Swain Resort in Swain, NY is seeking a Marketing Director to lead marketing efforts across our family of businesses and locations. This is a hands-on role balancing long-term planning with day-to-day needs of a busy seasonal operation.

The position oversees websites, social channels, campaigns, analytics, and sponsorships, coordinating with partners and a seasonal Marketing Assistant for year-round success.

Qualifications

• Experience in marketing, communications, public relations, event planning, hospitality, tourism, recreation, or a related field is required.

Responsibilities

• Manage and maintain company websites, including content updates, promotions, events, and seasonal information
• Manage social media platforms and develop engaging content across multiple brands and locations
• Develop and execute seasonal marketing campaigns across digital, email, social, print, radio, and other advertising channels
• Monitor marketing performance and prepare analytics and reporting for website traffic, social media, email campaigns, advertising, and other initiatives
• Develop and manage the annual marketing budget, including tracking spending and evaluating campaign performance
• Build and maintain relationships with community organizations, tourism partners, schools, businesses, media outlets, and other local partners
• Develop, sell, and manage sponsorship opportunities and maintain relationships with sponsors
• Plan, market, and coordinate special events throughout both the winter season and off-season
• Support marketing for weddings, proms, parties, lodging, dining, and other resort offerings
• Coordinate signage, promotional materials, print pieces, and other on-site marketing needs
• Work closely with department managers to identify priorities, communicate important information, and support company-wide initiatives
• Supervise and provide direction to the seasonal Marketing Assistant
• Maintain organized marketing calendars, project timelines, files, budgets, and vendor relationships
• Help protect and maintain consistent branding and messaging across all Swain Resort businesses and locations

Skills

Marketing strategy

Content creation

Social media management

Budget management

Event planning

Brand management

Partnership development

Analytics & reporting

Team leadership

Public relations

Tools

WordPress

Analytics tools

Graphic design

Job description

Job Title: Marketing Director Department: Marketing

Location: Swain Resort – Swain, NY Status: Year-Round / Full-Time Pay Rate Range: $18 – $22.00 Availability Limits : Evenings, weekends, and holiday availability as needed

Position Summary

Swain Resort is seeking a creative, highly organized, and motivated Marketing Director to lead marketing efforts across our family of businesses and locations.

This is a hands‑on position for someone who enjoys variety, thrives in a fast‑paced environment, and can balance long‑term planning with the day‑to‑day needs of a busy seasonal business. No two weeks look exactly the same—you may be planning a winter campaign, coordinating sponsors for an upcoming event, updating the website, reviewing marketing performance, creating content, or working with community partners.

The Marketing Director oversees marketing for Swain Resort and our two sister ski hills, as well as our restaurants, lodging operations, special events, and private event business, including weddings, proms, parties, and more.

The position is full‑time and year‑round and works with a seasonal Marketing Assistant. Our current Marketing Director will also remain on‑site with the company in a different role, giving the incoming director a unique opportunity for hands‑on training during the transition as well as continued support and institutional knowledge.

The Marketing Director is responsible for developing, coordinating, and executing marketing initiatives across Swain Resort and its related businesses. Responsibilities include:

• Manage and maintain company websites, including content updates, promotions, events, and seasonal information
• Manage social media platforms and develop engaging content across multiple brands and locations
• Develop and execute seasonal marketing campaigns across digital, email, social, print, radio, and other advertising channels
• Monitor marketing performance and prepare analytics and reporting for website traffic, social media, email campaigns, advertising, and other initiatives
• Develop and manage the annual marketing budget, including tracking spending and evaluating campaign performance
• Build and maintain relationships with community organizations, tourism partners, schools, businesses, media outlets, and other local partners
• Develop, sell, and manage sponsorship opportunities and maintain relationships with sponsors
• Plan, market, and coordinate special events throughout both the winter season and off‑season
• Support marketing for weddings, proms, parties, lodging, dining, and other resort offerings
• Coordinate signage, promotional materials, print pieces, and other on‑site marketing needs
• Work closely with department managers to identify priorities, communicate important information, and support company‑wide initiatives
• Supervise and provide direction to the seasonal Marketing Assistant
• Maintain organized marketing calendars, project timelines, files, budgets, and vendor relationships
• Help protect and maintain consistent branding and messaging across all Swain Resort businesses and locations

Who We’re Looking For

This role requires someone who can see the big picture while still keeping track of the details. The ideal candidate is:

• Highly organized and able to manage multiple projects simultaneously
• Comfortable prioritizing competing needs and adjusting quickly when priorities change
• Creative and able to generate fresh ideas for campaigns, events, content, and promotions
• A strong written and verbal communicator
• Self‑motivated and comfortable taking ownership of projects from idea through execution
• Personable, positive, and comfortable building relationships within the community
• Able to work collaboratively with employees across many different departments
• Comfortable working in a fast‑paced, seasonal environment where flexibility is important
• Detail‑oriented while still being able to meet deadlines
• Fun, energetic, and excited to market experiences that bring families and communities together

Preferred Experience & Skills

Experience in marketing, communications, public relations, event planning, hospitality, tourism, recreation, or a related field is required.

Experience with some combination of the following is beneficial:

• Social media management
• Website or WordPress management
• Digital advertising
• Graphic design and content creation
• Marketing analytics and reporting
• Budget management
• Event planning and promotion
• Sponsorship sales and fulfillment
• Photography and/or video content
• Community outreach and partnership development

Candidates do not need to be experts in every area. We are looking for someone with a strong marketing foundation, a willingness to learn, and the ability to confidently manage a wide variety of projects.

• Free skiing & snowboarding for employee and dependents
• $10 season passes for employee and dependents
• Free ski & snowboard lessons
• Free equipment rentals
• One free meal per shift during the winter season
• Employee discounts at both resort restaurants and the Swain Shop
• Discounted Indy Pass
• Free Tri‑County YMCA family membership
• SIMPLE IRA retirement plan with match
• Additional employee perks and benefits throughout the year

One of the best parts of working at Swain is being part of the community. Whether you’re already a skier or snowboarder or have always wanted to learn, our employee benefits make it easy for you and your family to enjoy the resort throughout the season.