Big SNOW- Marketing Manager (Blazer)

Big SNOW; East Rutherford (NJ); On-site; USD 70,000 - 80,000; Full time

Job summary

Big SNOW East Rutherford is seeking an experienced Marketing Manager to lead brand strategy and cross‑channel campaigns for Big SNOW American Dream.

You will oversee creative direction, coordinate with guest services, manage agencies, and report performance to the leadership team while driving visits and revenue.

The role requires on‑site work in NJ and a passion for hospitality and winter sports, with the ability to lead a team through seasonal campaigns.

Qualifications

• 3–5 years of experience in brand marketing, preferably in resorts or hospitality.
• Experience leading marketing teams and coordinating with agencies.
• Ability to design and execute marketing/advertising plans within budgets.
• Strong creative thinking for bold social media and campaigns.
• Excellent written and verbal communication.
• Strong project management, detail-oriented, multitasking.
• Proficiency with Google Suite and office tools for digital marketing.
• Basic knowledge of financial reporting and accounting principles.
• Skiing or snowboarding ability is preferred.
• Willing to work on-site, with occasional travel.
• Team-player attitude and collaboration.

Responsibilities

• Develop seasonal marketing plans and programs with leadership to drive visits and revenue.
• Plan, execute and manage omnichannel marketing and advertising campaigns.
• Provide leadership to the marketing team.
• Oversee creative direction including copywriting, design, and video production.
• Coordinate with Guest Communications to keep them informed on products, events, promotions.
• Manage third‑party agencies including PR, media planning and other services.
• Build and maintain community relationships and sponsorships.
• Assist with event planning and execution as needed.
• Attend weekly leadership meetings and report marketing performance to SLT and GM.
• Analyze data to inform strategies across business units.

Skills

Brand marketing

Team management

Agency management

Strategic planning

Creative thinking

Communication

Project management

Google Suite

Finance basics

Skiing ability

Team player

Job description

Job Details

Job Location: Big SNOW - East Rutherford, NJ 07073

Position Type: Full Time

Salary Range: $70,000.00 - $80,000.00 Salary

About Big SNOW

Big SNOW American Dream, North America’s first real-snow, indoor ski and snowboard facility, both located in New Jersey. Big SNOW is a people first organization and we are proud to have been named a top workplace in the country for the fourth year running.

The Role

Big SNOW is seeking an experienced and passionate marketer to join our team and oversee marketing Big SNOW American Dream. As the Marketing Manager you would be responsible for the planning, direction and coordination of Big SNOW’s brand standards, marketing, communication, events, and promotions efforts across our various business units. This position reports to the General Manager and is a member of the Big SNOW leadership team.

Areas of Focus

• Work with the Big SNOW leadership team and SNOW Partner’s executive team to develop seasonal marketing plans and programs that drive visits and revenue, and elevate the overall brand image, brand awareness and customer experiences.


• Plan, execute and manage the resorts’ omnichannel marketing and advertising efforts and campaigns.


• Provide leadership and direction to the Big SNOW marketing team.


• Oversee creative direction and content creation including copywriting, graphic design, and video production.


• Work with the resorts’ Guest Communications customer service manager and team to keep them informed on Big SNOW’s products, events and promotions.


• Manage third party agencies including digital marketing, media planning, public relations and other marketing related services.


• Manage and maintain community relationships and partnerships.


• Manage and maintain sponsor relations.


• Assist as needed with Big SNOW’s event planning and execution.


• Attend weekly leadership team meetings and represent marketing as a member of the resort’s Senior Leadership Team.


• Provide regular reporting to the SLT, GM and SNOW Partners Executive Leadership on marketing program and product sales performance.


• Perform regular data analysis of resorts’ marketing and product sales initiatives to help better inform the resorts’ strategies and tactics across their various business units.

Qualifications

Minimum Qualifications

• 3-5 years of related brand marketing experience (resort, amusement or hospitality industry experience preferred).


• 3+ Experience in managing marketing teams as well as outside agencies and vendors.


• Proven ability to build marketing and advertising plans that reach target audiences and deliver results while staying within a given budget.


• Strong creative spark to create bold concepts for social media and advertising.


• Excellent written and oral communication skills.


• Must have strong project management skills, attention to detail, and ability to manage multiple projects at one time.


• Proficiency in office/google suite and comfort with the digital tools and software required for managing digital marketing.


• Basic understanding of financial reporting and accounting principles.


• Intermediate or higher level of skiing/snowboarding ability preferred.


• Ability to work on site and on occasion travel to another SNOW Partners location, as part of a normal weekly commute.


• Availability to work nights and weekends and travel overnight as required.


• Ability to work in a four-season alpine winter environment.


• A team-first attitude and ability to collaborate well with others.