Sugarloaf Marketing Coordinator

Sugarloaf; Carrabassett Valley (ME); On-site; USD 25,000 - 29,000; Full time

Benefits offered by this job

Free lift pass

Discounts at resort F&B and retail

Discounted lessons and rentals

Nordic trails access

Discounted partner resort passes

Medical/dental/vision insurance

401K with company match

Paid time off

Job summary

Sugarloaf is seeking a year-round Marketing Coordinator to bridge our CRM Manager and Creative Content Manager, keeping the resort website, campaigns, and creative pipeline moving day-to-day. This hands-on role requires strong organization, self-motivation, and the ability to juggle priorities without losing track of details.

A flexible schedule is required, and prior experience with websites, email marketing, or graphic design is preferred.

Qualifications

• Two or more years of marketing, sales, or event experience preferred.
• Strong written and verbal communication skills.
• Working knowledge of online and social channels.
• Experience managing content in a CMS; Salesforce Marketing Cloud or similar CRM/email marketing platform experience preferred.
• Familiarity with Adobe Creative Suite.
• Proficiency in Microsoft Office Suite.
• Strong multitasking skills and the ability to complete projects on schedule.
• Intermediate ability to ski or snowboard is required for this position.
• Resort experience and events experience are a plus but not required.

Responsibilities

• Website & CRM Support (primary focus): Update and maintain website content through the CMS; build, schedule, and monitor email campaigns in Salesforce Marketing Cloud; enter and schedule SMS and app notification content; maintain data hygiene and manage CRM/web content requests through Asana.
• Design Support: Provide junior-level graphic design support, organize and archive media assets, handle basic production tasks.
• Workflow & Prioritization: Triage requests, prioritize CRM needs, coordinate design requests; route content requests through Asana.
• General Support: Step in on snow reporting duties during callouts or coverage; provide additional marketing and resort team support as needed.

Skills

Marketing experience

Sales experience

Event experience

Communication skills

CMS management

Salesforce Marketing Cloud

Adobe Creative Suite

Microsoft Office

Multitasking

Ski/Snowboard ability

Tools

Asana

Salesforce Marketing Cloud

Job description

Overview

Sugarloaf is looking for a year-round Marketing Coordinator to be the connective tissue between our CRM Manager and our Creative Content Manager, keeping the resort's website, campaigns, and creative pipeline moving day-to-day. This is a hands-on role for someone who is organized, self-motivated, and comfortable juggling priorities without losing track of details. If you want a marketing role where your work is visible across the resort and you enjoy the pace of an outdoor recreational business, this is a strong fit. A flexible schedule is required, and prior experience with websites, email marketing, or graphic design is preferred. This full-time, year-round role is benefit-eligible, comes with great job perks, and is expected to start at an hourly rate of $18-21 based on experience.

Responsibilities

Website & CRM Support (primary focus)

• Update and maintain website content through the CMS, keeping pages, offers, and event listings accurate and on schedule.
• Build, schedule, and monitor email campaigns in Salesforce Marketing Cloud in support of product launches and profit-center initiatives.
• Enter and schedule SMS and app notification content as directed.
• Maintain data hygiene and manage incoming CRM/web content requests through Asana.

Design Support

• Provide junior-level graphic design support, including sign edits, ad-hoc asset uploads, and template-based design requests.
• Organize and archive the media asset library.
• Handle basic production tasks so the Creative Content Manager can stay focused on creative direction and strategy.

Workflow & Prioritization

• Triage incoming requests, prioritizing the CRM Manager's needs first and coordinating design requests as capacity allows.
• Route and track profit-center content requests through Asana.

General Support

• Step in on snow reporting duties during callouts or coverage.
• Provide additional support to marketing and resort teams as needed.

Qualifications

Preferred Skills & Experience

• Two or more years of marketing, sales, or event experience preferred.
• Strong written and verbal communication skills.
• Working knowledge of online and social channels.
• Experience managing content in a CMS; Salesforce Marketing Cloud or similar CRM/email marketing platform experience preferred.
• Familiarity with Adobe Creative Suite.
• Proficiency in Microsoft Office Suite.
• Strong multitasking skills and the ability to complete projects on schedule.
• Intermediate ability to ski or snowboard is required for this position.
• Resort experience and events experience are a plus but not required.

Sugarloaf Team Member Benefits Include

• Free lift pass for skiing and/or riding
• Discounts at resort F&B and retail locations
• Discounted ski/snowboard lessons and rentals
• Access to Nordic trails and discounted equipment rentals at our Outdoor Center location
• Discounted passes at other industry partner resorts
• Full time year round Team Members are eligible for benefits such as medical/dental/vision/life insurance, 401K participation with company match, and paid time off