Marketing Director

AscendHire; New York (NY); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Performance Bonus

Comprehensive Benefits

Job summary

AscendHire is seeking a Marketing Director to lead the development and execution of an integrated, multi-brand marketing strategy. This leadership role drives demand generation, brand awareness, and alignment with sales and growth objectives across insurance, financial services, and professional services sectors.

The ideal candidate has 7+ years of B2B marketing leadership, experience translating complex offerings into compelling positioning, and a proven track record of managing budgets and

Qualifications

• 7+ years of B2B marketing experience leading strategic initiatives.
• Experience across multiple brands, audiences, or business units.
• Background in complex B2B industries is strongly preferred.
• Ability to translate technical offerings into clear market positioning.
• Experience managing marketing budgets, agencies, vendors, and reporting.
• Strong knowledge of Salesforce or comparable CRM.
• Experience leading remote or offshore marketing teams.
• Bachelor's degree in Marketing/Communications/Business; MBA preferred.

Responsibilities

• Develop and execute an integrated marketing strategy across brands and products.
• Create messaging architecture and go-to-market plans for a diverse portfolio of products and services.
• Lead brand positioning, storytelling, and market differentiation initiatives.
• Manage the marketing budget, external agencies, freelancers, and future marketing hires.
• Oversee social media strategy and execution across multiple brands and digital channels.
• Direct remote and offshore marketing support teams to ensure consistent execution.
• Partner with executive leadership to align marketing initiatives with sales, business development, and growth objectives.
• Develop and execute PR, thought leadership, podcasts, speaking engagements, and industry visibility strategies.
• Ensure effective utilization of Salesforce to measure marketing performance and connect marketing initiatives to pipeline growth.
• Build demand generation campaigns supporting customer acquisition, program enrollment, and revenue growth.
• Establish and report on marketing KPIs related to lead generation, pipeline contribution, customer engagement, and brand awareness.

Skills

7+ years B2B marketing

B2B marketing leadership

Salesforce CRM

Education

Bachelor's degree; MBA preferred

Tools

Salesforce

Job description

Base Salary $150,000-200,000 + Performance Bonus + Comprehensive Benefits

Industry preferences-Insurance/Professional Services/Financial Services

MUST B2B Marketing!

Position Overview

An innovative organization operating across commercial and nonprofit platforms is seeking a strategic Marketing Director to lead the development and execution of an integrated marketing strategy across multiple brands, products, and target audiences. This is a highly visible leadership role responsible for building brand awareness, driving demand generation, supporting business development initiatives, and aligning marketing efforts with organizational growth objectives.

The ideal candidate is an experienced B2B marketing leader who thrives in a fast-paced, entrepreneurial environment and has a proven track record of translating complex products and services into compelling market positioning.

Key Responsibilities

• Develop and execute an integrated marketing strategy across multiple brands and business units.
• Create messaging architecture and go-to-market plans for a diverse portfolio of products and services.
• Lead brand positioning, storytelling, and market differentiation initiatives.
• Manage the marketing budget, external agencies, freelancers, and future marketing hires.
• Oversee social media strategy and execution across multiple brands and digital channels.
• Direct remote and offshore marketing support teams to ensure consistent execution.
• Partner with executive leadership to align marketing initiatives with sales, business development, and organizational growth objectives.
• Develop and execute public relations, thought leadership, podcast, speaking engagement, and industry visibility strategies.
• Ensure effective utilization of Salesforce (or comparable CRM) to measure marketing performance and connect marketing initiatives to pipeline growth.
• Build demand generation campaigns supporting customer acquisition, program enrollment, and revenue growth.
• Establish and report on marketing KPIs related to lead generation, pipeline contribution, customer engagement, and brand awareness.

Qualifications

• 7+ years of B2B marketing experience with demonstrated success leading strategic marketing initiatives.
• Experience developing marketing strategies across multiple brands, audiences, or business units.
• Background in insurance, construction, financial services, professional services, or other complex B2B industries is strongly preferred.
• Proven ability to translate technical or specialized offerings into clear, compelling market positioning.
• Experience managing marketing budgets, agencies, vendors, and performance reporting.
• Strong knowledge of Salesforce or comparable CRM platforms.
• Experience leading remote or offshore marketing support teams.
• Background building executive thought leadership platforms, including podcasts, speaking engagements, PR, and content marketing, is a plus.
• Comfortable working within a lean, entrepreneurial, founder-led organization.
• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred.